Manager Marketing

Eugene R. Cloud

Objective - To direct business development and proposal programs

Profile - Experienced in building and expanding diversified businesses and

technologies through bottom-line driven, comprehensive and focused

marketing communications, business development and proposal programs.

Developed and managed full-service marketing and proposal organizations in

a Big Four environment and for major worldwide corporations and consulting

firms. Understanding of all aspects of the business development life cycle

from targeting through proposals and service delivery. Proven ability to

lead proposal and marketing teams and to work with senior partners and

client management. Strong writing, editing and publishing skills.

Proposal and Business Development Consultant - [2009 to date]. Work with

national, regional and local accounting and law firms to assist them in

developing and implementing proposal and business development strategies,

providing red team reviews, instructing staff members in proposal best

practices, and writing RFP/RFI response content. Industries include energy,

pharmaceutical, financial services, and IT. Also develop copy for website

practice descriptions, e-newsletters, and internal communications.

Senior Manager, Business Development - PricewaterhouseCoopers LLP [1992 to

2008]. Was responsible for planning and implementing proposal strategies to

define, target and capture new business opportunities, as well as retain

existing clients across the Assurance, Tax and Advisory practices. Managed

the complete proposal process from opportunity identification through

planning and production. Developed and implemented strategies to capture

new business and reduce the risk of reproposals. Key member of large refuse-

to-lose teams for major must-win opportunities. Often provided assistance

to major RTL opportunities across the country. Also served as

communications and marketing leader for the Southeast Region Assurance

practice.

Marketing Services and Proposal Director - Warren H. Suss Associates [1989

to 1992]. For this established marketing consultancy, provided Fortune 500

high-technology, telecommunications and systems integration firms with a

wide range of marketing services including strategic planning, market

research, proposal support, targeted to define and impact markets by

expanding existing and opening new sales opportunities. Served as proposal

manager for 12 major proposal efforts. These included systems for

telecommunications, information management, computer networks, and systems

integration. Designed and presented seminars on proposal management to

senior industry management and buyers at national conferences. Also wrote

trade journal columns and articles for prestigious national industry

publications such as CommWeek, DataPro, and Signal magazines.

Corporate Business Development and Proposal Manager - Analytics [1981 to

1988]. For this high-technology systems design, engineering and

manufacturing firm, planned, developed, and managed proposals to capture

new product and service opportunities and managed marketing communications

programs. Working with senior management and technical staff, developed

proposal strategies, schedules, budgets, priorities, resource allocation,

and costing approaches. While manager, Analytics won proposals to provide

customers with four major advanced products: advanced cellular

communications, artificial intelligence-driven diagnostics, banking

transaction encryption, and ocular sensing. Directed a full-service

proposal support organization and helped establish proposal support

organizations at other key operational sites in the U.S and abroad. Managed

over 20 major proposals and won over 30 percent of them. Negotiated teaming

arrangements with vendors and subcontractors and designed and implemented

the company's first automated qualification and experience database,

consolidating and maintaining information critical to proposal performance

throughout the company.

Marketing Communications/Proposal Manager - Sun Information Services, a

division of the Sun Company [1976 to 1981]. As manager, created and

directed a comprehensive marketing support organization to ensure that SIS'

diversified software information products and services were professionally

and informatively presented through sales proposals, advertising programs,

brochures, technical data white papers and catalog, product newsletters,

and trade shows. In addition, developed extensive user and training

documentation for internal users and customers. This position required

excellent writing and creative skills along with an understanding of the

sales process, SIS products and publishing from conceptualization through

customer support. Worked closely with national sales regions and technical

support teams to ensure that SIS' marketing communications and proposal

support programs were effective and timely in a highly competitive and

dynamic market. Developed three Neographic award-wining marketing brochures

and received recognition from the parent company for a major information

program for a Sun subsidiary that became the model for 12 other Sun

subsidiaries.

Education Graduate of Widener University with a BA degree. Extensive

advanced studies in marketing, proposal development and

project management

Contact Information

Address 109 Skyview Drive

Coatesville, PA 19320

Email address *********@*******.***

Home phone 610-***-****

Cell phone 610-***-****

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