Marketing Director

Profile

Dynamic marketing professional with top quality administrative and creative

skills able to work effectively as a team member, independently, or in a

supervisory capacity

Outstanding written and verbal communication; developed and authored

marketing collateral, proposals, press releases, original presentations,

web design, social media and internet marketing

Innovative, creative, customer-focused and open-minded; effective

leadership and organizational skills

Skills

Expert in Microsoft Office Suite and Adobe Creative Suite and both PC and

Mac platforms, analytics, strategy, planning, HTML, Web 2.0, Social Media,

SEM, SEO, CRM, database maintenance, QuickBooks and more

Work Experience

Laughing Buddha Music, Inc., Norwalk, CT Marketing Director, 2000-

present

Researched and identified target markets and products; developed

promotional and marketing campaign objectives, benchmarks, budgets and

timeframes

Increased profitability through marketing and communications efforts,

customer relationship management, innovative product development, budget

management and streamlining systems

Developed and managed website content, search engine optimization, web-

based and social media marketing

Initiated and developed high exposure opportunities, promotional events,

strategic cross-marketing relationships

Represented organization at trade shows, conferences and in-person

presentations

Authored proposals, newsletters, press releases, e-newsletters and

internal/external communications

Established and monitored tracking and maintenance procedures for customer

database, datasets, collateral materials and product inventory

Norwalk Community College, Norwalk, CT Adjunct Professor (part-time), 2009-

2011

Instructor of evening and seminar-style courses for academic and extension

divisions. Classes include: Music Business and Marketing, World Music,

Music Publishing, Magazine Writing and Guitar

International Studio of Music, New York, NY Director, 1998-2008

Researched and developed new service offerings; managed staff, schedules,

project budgets, manufacturing and graphics team, web presence and digital

marketing campaigns

Developed web-based and social media campaigns, print and direct mail

marketing materials

Developed and managed strategic plans, marketing, advertising and

promotional campaigns, needs forecasting and trend monitoring

Created and maintained strategic partnerships with area businesses and

community organizations

Represented organization at trade shows, conferences and in-person

presentations

The New School University, New York, NY Adjunct Professor, 1992-1998

One-on-one and group class instructor; subjects included world music, music

theory, music history, music business

Implemented new ensemble and classroom programs, and created strategic

partnerships with area music businesses and community organizations

Assisted director with creation of new curricula, marketing materials and

course catalog

Presentations, Lectures and Publications

Presentations and Lectures: Norwalk Community College, The New School

University, The New York Open Center, Tibet House, World Youth Leadership

Network, Global Entertainment and Media Summit, American Institute of

Guitar, Manhattanville College, and others

Publications: Education Update, Urban Mozaik Magazine, Big Apple Parent,

Newsday, Dan's Papers, About.com,

Education

Post University, Waterbury, CT- MBA pending, Marketing Concentration

Albertus Magnus College, New Haven, CT - MBA classes

Manhattanville College, Purchase, NY - BA

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