Sales Manager

Wendy Mansfield

*** ****** *****

Marietta, GA **068

404-***-**** ****************@*****.***

SUMMARY

Marketing Professional with extensive experience in brand management,

sales, and marketing. Expertise in product commercialization, marketing

materials, and agency/vendor management. Strength in developing and

executing innovative brand programs. Effective communicator and project

manager. Point of sale, premium item, and catalog development expert. In-

depth knowledge of supply chain, warehouse, and loading logistics.

PROFESSIONAL EXPERIENCE

COCA-COLA REFRESHMENTS, Atlanta, GA 2008 - 2011

Product Commercialization Manager, Still, Hydration and Energy

Led new brand launches, promotions, and brand development. Oversaw creation

and communication of all selling and execution tools. Managed supply chain

for marketing operations. Generated forecast and penetration goals.

. Collaborated with 19 local brand owners to create and capture demand,

resulting in 75 successful launches, promotions, and incentives per year

including vitaminwater, Honest Tea, Monster Energy, FUZE, Nestea,

Powerade, smartwater, evian, and Dasani.

. Tailored tactics to increase penetration which achieved availability

goals by increasing Point of Sale, creating incentives, and supporting

sales teams and functions.

. Managed utilization of local brand owner funding, which varied from $5K

to $10M, ensuring new brands and packages successfully seeded into

market. Monitored competitive activity.

. Developed merchandising and point of sale recommendations which supported

all new launches and major promotions. Created SOP for all Point of Sale

processes, resulting in reduced waste and prescriptive placements.

. Collaborated with Sales Ops Teams to ensure "Look of Success" in outlet

for assigned brands.

ANHEUSER-BUSCH, INC., 1990 - 2008

Marketing Manager, Brand Creative Services, St. Louis, MO 2005 - 2008

Directed development and execution of 50+ promotional merchandise programs

yearly that reinforced marketing strategy while supporting brand image.

Managed relationship with advertising agencies, vendors and printers for

projects. Subject matter expert with extensive industry knowledge.

. Created plans of action and executed successful program implementation by

utilizing market research, sales and revenue data, pricing, and inventory

analysis. Developed promotional plan for Budweiser Genuine Sauces,

including sell-in tools, sales-to-retailer recommendations, and follow-up

incentives resulting in $2M in additional sales.

. Handled introduction of Chill Chamber material to wholesalers resulting

in 85% placement in targeted accounts. Produced launch calendar for

collaboration of cross-functional teams.

. Supervised all draught-related projects including Party Tap promotions,

Mobile Draught Unit sales, and Euro and Ice Towers; produced related

draught catalog. Researched innovative equipment nationally for

introduction into Anheuser-Busch system.

Wendy Mansfield

Page Two

ANHEUSER-BUSCH, INC. (Continued)

Region Sales Manager, Field Sales, Tallahassee, FL

2003 - 2004

Assessed wholesaler compliance and worked with sales team to identify and

monitor opportunities. Executed national marketing plans for local level,

managed and motivated sales team, and assessed development performance.

. Created business reviews quarterly for 4 distributors in the FL

panhandle.

. Achieved 11.5M+ barrels in annual sales and increased market share from

68% percent to 72%.

. Successfully trained and motivated distributor brand ambassadors for on-

premise promotions.

Sales Representative, Field Sales Montgomery County, MD

2002 - 2003

Managed sales route by implementing promotional pricing, merchandising, and

managing displays to maximize product placement for retailers. Executed on

and off premise marketing programs. Liaised between government run

wholesale operation and retail accounts.

. Acted as Category Space Manager for 100+ assigned accounts - off and on

premise.

. Achieved highest Michelob Sampler Pack sales-to-retailer in county by

promoting holiday incentives.

. Assisted in transition of Anheuser-Busch relinquishing county

distribution to wholesaler by training 12 new sales reps and acting as

liaison between Distribution of Liquor Control, retailer, and wholesaler.

Busch Entertainment Sales Manager, Group Sales and Marketing, Orlando, FL

1996 - 2001

Sold and marketed event venues to convention groups of 30 to 10,000

attendees.

. Consistently maintained solid relationships with meeting planners and

hoteliers through contact via outside sales calls.

. Negotiated and achieved largest one-time sale of $1M+ for an evening

corporate event for IBM.

. Attended 10 to 15 annual major trade shows and conferences promoting

Busch Entertainment products and services

Project Manager, Sports Marketing, St. Louis, MO

1990 - 1996

Nationwide promotional tour encompassing 80 cities per year (Bud One

Airship). Served as chief spokesperson to local and national media, print,

radio, and television to generate interest and garner media placement.

. Managed all aspects of sporting event appearances of BUDWEISER BLIMP

at Super Bowl, World Series, and NASCAR races, as well as appearances

for Good Morning America, MTV, and Comedy Central.

. Presented annual plans to senior corporate officers.

. Created press releases for tv, radio and print, copy for network

announcers during Monday Night Football.

. Media trained contract employees.

EDUCATION

BA, Communications / Public Relations

Auburn University, Auburn, AL

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