Marketing Manager
Resume:
JOHN TOMKIW
Phoenix, AZ ***54
*******@*****.***
SUMMARY
I’ve created world-beating strategic marketing and creative plans for multinational corporations. I’ve built business
for the likes of eBay, Target, the U.S. Postal Service, VISA and more. I’ve led teams on both the client and agency sides
of marketing and have deep experience in retail, education, health care, manufacturing and technology. I’ve managed
multi-million dollar budgets and generated substantial revenue and growth. I’ve even served on the personal advance
staff of a former U.S. President. No lie. I’m both right- and left-brained. A combination that’s hard to find these days.
Read on...
EXPERIENCE
President. Elevation Marketing/2002 to present
Own an integrated marketing consultancy, with expertise in branding, direct response marketing, general
advertising, online and offline promotions and in-store marketing. Clients include Southern California Edison, Abrazo
Health Plans, Baylor Health System, Ritz-Carlton, Benu, Allow Card, Titan Motorcycles, eBay, the Society for Ecological
Restoration.
Notable Achievements:
• Developed and executed five-year marketing plan for Southern California Edison that increased consumer
participation in energy conservation programs by 35 percent
• Created first targeted marketing strategy for SCE, resulting in 85 percent satisfaction rating from the
California Utilities Commission;
• Increased enrollment in Allow Card teen debit card services by 8 percent through a combination of online,
out-of-home, print and grassroots marketing efforts
• Developed business plans to bring funding and board-approval for Physician’s Health services;
• Provided brand development services, including brand personality, ID systems and positioning for more
than two dozen companies.
Vice President/Group Creative Director. Frankel, Inc. (now Arc Worldwide)/1997 to 2002
Set creative vision and strategic direction for clients and managed staff of 23 (art directors, copywriters and creative
directors) for direct response, interactive and promotions division of top 5 marketing agency. Clients included eBay,
United Airlines, McDonalds, Tropicana, Frito-Lay, Target, Visa, U.S. Postal Service.
Notable Achievements:
• Developed strategies that increased Visa member bank orders of acquisition, retention and reactivation
packages by 30 percent in one year
• Created the first fully integrated campaign for eBay, using online elements, direct mail, FSIs and print ads
that resulted in eBay’s best Black Friday sales revenue
• Presented at numerous national and regional DMA conferences on the latest developments in direct
marketing
• Developed strategy and integrated campaign for Tropicana’s push into nutriceutical arena.
Creative/Account Supervisor. Lighton Colman Advertising/1995 to 1997
Duties included account management and creative direction, as well as hands-on copy and design development,
media planning and budget allocations. Clients included ITW, Bang & Olufsen, Stone Container.
Notable Achievements:
• Revitalized U.S. marketing for Bang & Olufsen, including developing database strategies, supervising data
enhancement efforts, building geodemographic profiles and maps, consulting on site selections,
redirecting media buying objectives and repositioning brand in the marketplace
• Developed first integrated campaign for Hayes, including creating more than 20 print campaigns,
producing television commercials and managing DRTV programming.
Corporate Communications Manager. Metromail (now Experian)/1992 to 1995
Duties include administrative responsibility for all aspects of corporate communications, including policy-making
and implementation; developing crisis management strategies; developing annual communications plans.
Notable Achievements:
• Served on merger and acquisition team, overseeing due diligence for purchases of database and list
brokerage companies
• Key member of parent company R.R. Donnelley’s international re-engineering initiative
• Extensively quoted in trade publications as expert in list enhancement and the direct marketing industry.
EXPERIENCE
Director of Marketing and Creative Services. South Suburban College/1987 to 1992
Duties included direct administrative responsibilities for all college marketing initiatives; developing and
maintaining a comprehensive marketing plan geared at increasing enrollment.
Notable Achievements:
• Revitalized enrollment through the development of comprehensive marketing plans, resulting in a 20
percent increase in enrollment in one semester alone
• Created programs that provided sustained enrollment increases for three consecutive years
• Spearheaded legislative efforts to bring additional campuses to college district
• Presented on a variety of marketing subjects at AACJC conferences.
Public Relations Account Executive. Jasculca/Terman & Associates/1986 to 1987
Duties included primary client responsibilities for the 10th largest public relations firm in Chicago. Clients included
Former President Jimmy Carter, the City of Chicago, Marshall Field’s, Blue Cross and Blue Shield, Commonwealth
Edison, the Chicago Bar Association.
Notable Achievements:
• Served on Former President Jimmy Carter’s personal advance staff, working on publicity and event
planning for a variety of projects, including Habitat for Humanity, the opening of the Carter Center in
Atlanta and various vote monitoring initiatives across the globe
• Advised Chicago Mayor Harold Washington on the development of Chicago’s first cultural plan
• Provided strategy to ensure election-term Illinois judges were re-elected
• Coordinated and provided advance for Prince Charles’ visit to the U.S.
AWARDS
International Echo Award, Tempo Award, Addy Award, Otto Award for Direct Marketing Excellence
EDUCATION
DePaul University, B.A. in Communications, 1983
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