Sales Manager

Marisa Kuplan

***** ** *** ** #*-***, Bellevue, WA 98004

206-***-****, *******@*****.***

Career Goal

Obtain a position as a marketing professional in a B2B environment.

Professional Summary

Creative and innovative marketing specialist with a comprehensive grasp of all

aspects of marketing and communications. With five years' experience in the

business to business technology industry from intern to manager. A dedicated,

go-getter with a successful track record of developing and implementing

marketing strategies using a creative thought process while continually looking

for new ways of approaching initiatives. Initiatives consistently achieve above

industry standard results with a 10-15% response rate and return on investment

of 20+:1 resulting in over $1M in revenue. Described as an enthusiastic team

member who builds strong lasting relationships with internal and external

customers. Able to handle multiple projects simultaneously with eagerness,

dedication, efficiency and positive results.

Experience

Logicalis - Bellevue, April 2010 to Present

WA

Solution Marketing Manager

Responsibilities

Develop strategic marketing plans for specific Logicalis solutions/products

through integrated demand generation initiatives using direct mail, email,

telemarketing, social media, live events and webinars.

Responsible for quarterly budget of approximately $250 to $500K of accrued

marketing development funds across multiple campaigns, customer events and sales

support activities, including ROI tracking and reporting

Created on-demand campaign portal utilized by over 100 Logicalis sales reps to

increase installed base customer touch points which already closed over $1.5M in

sales revenue

Coordinate and manage customer-facing and internal events including a symposium

held simultaneously in three states and a national sales meeting for over 300

attendees

Established a sales enablement tool to arm Logicalis Account Executives with

information and tools to assist with follow-up to all marketing activities

Supervise in house and outside agency creative staff

Logicalis - Bellevue, March 2008 to April 2010

WA

Solution Marketing Specialist

Responsibilities

Coordinated multiple national events and campaigns including planning and

logistics, budget management and post-activity lead and communication management

Managed relationships with business partners which resulted in the doubling of

quarterly marketing development funds.

Designed a national customer profiling initiative

Collaborated with internal sales, solutions and brand teams

Served as a subject matter expert responsible for targeting growth

opportunities, developing marketing collateral, presentations and demand

generation activities

Created internal process for lead management and results tracking

Logicalis - Bellevue, June 2006 to March 2008

WA

Marketing Assistant

Responsibilities

Provided marketing support for Business Development Manager and VP of Marketing

Maintained customer and target/prospect contact lists

Coordinated and hosted customer events, seminars and tradeshows for regional

Logicalis sales teams

Assisted with regional marketing plans, budgets and promotions

Executed regional partner and product focused direct mail and email demand

generation campaigns

Supplied regional sales teams with sales support materials including collateral

and promotional items

Logicalis - Bellevue, January 2006 to June 2006

WA

Marketing Intern

Responsibilities

Assisted the VP of Marketing and Business Development with business tasks

including PowerPoint presentation creation, email communications, copy editing

and writing

Assisted local Business Development manager with event planning

Helped with planning for the Logicalis 2006 National Sales Meeting for the

entire Logicalis sales field

Awards and Recognition

Winner of Catch a Shining Star Award, Logicalis, Inc., 2011

Winner of Best Integrated Campaign, American Marketing Association Columbus

Chapter, 2009

Winner of Best Business to Business Campaign, American Marketing Association

Columbus, OH Chapter, 2009

Finalist for Best Business Services Ads, American Business Awards: The Stevies,

2009

Skills

Microsoft SharePoint workspaces

Microsoft Office Suite

Microsoft CRM

Salesforce.com

Microsoft Office Communicator

IP Telephony/VOIP

WebEx

Meeting Place

Education

Seattle University January 2003 to June 2006

Bachelor of Arts, Communication Studies

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