Project Manager Medical Device

Chen (Cici) Chen

**** * ******** ** ***.**, Tempe, AZ 85281

517-***-**** ********@***.***

CREDENTIAL SUMMARIES

. Professional branding experiences with FMCG (Fortune Top 500) in China,

marketing research experiences in the USA

. Academic background focuses on marketing research, and consumer behavior

study

. Proficient with SPSS, Photoshop, CorelDraw & high competency in Word,

Excel, Outlook, PowerPoint

. Native speaker of Mandarin Chinese, excellent English skills in speaking,

reading, writing and listening

. Willing to relocate and geographically mobile

EDUCATION

Master in Retailing - Michigan State University, USA Aug. 2009- Present

GPA: 3.9/4.0

Bachelor in Advertising- Zhejiang Gongshang University, China Sep. 2005-

July.2009

PROFESSIONAL EXPERIENCE

Market Research Analyst- CJPS-Enterprises, Auburn Hills, MI, USA Mar. 2011-Jul.

2011

-Medical device consulting firm

Perform marketing research analysis in the medical device reprocessing industry,

provide industry and competition analysis, identify service and product mix with

high potential growth by collecting data from multiple databases.

Deliver and generate business reports based on research findings to provide clients

with managerial recommendations, and step-by-step media execution plans.

Provide clients with customized and tailored business solutions to enter the

medical device industry with first-mover advantages and maximized profits.

Marketing Research Intern- Capitol Research Services, East Sep.2010- Mar.2011

Lansing, MI, USA

Assist project manager with qualitative study execution, data analysis and

summarizing business report.

Analyze quantitative data using SPSS; provide clients with strategic insights based

on in-depth analysis.

Gather, synthesize and perform intermediate to complex analysis on qualitative

information from multiple resources.

Recruit research participants for quantitative research and qualitative study.

Marketing Intern -Unilever, Shanghai, China Jun. 2010-

Aug.2010

. Developed innovative concepts for next generation products; Renovated

concepts for laundry detergent re-launch; corporate with advertising

agency for product concepts evaluations;

. Assisted in quantitative consumer testing by utilizing marketing research

methodologies. Proposed qualitative research design for easy-rinse and

concentrated laundry detergent through in-depth interviews and in-home

visits.

. Generated consumer insights through field research and observation across

diverse retail systems, delivered problem diagnoses and presentation.

. Involved with cross-functional team to develop new products and effective

advertising.

Graphic Designer- BA CO. LTD, Shanghai, Apr. 2009- Jul. 2009

China

- An international consumer goods company with branches in Sweden,

Singapore and China

. Corporate with project team to develop marketing mix for environmental-

friendly product lines.

. Project leader of corporation logo design and company website visual

designs. In charge of shooting products, photo adjustments and layout.

. Designed environmental friendly products packaging, products brochures,

and gift packaging for Ritz-Carlton.

Customer Relations Intern- Nantian Advertising CO., LTD, July. 2006-Sep.

Zhejiang, China 2006

- Major advertising agency of China Telecom and China Mobile

. Assisted in business environment analysis and competitor research for

China Telecom Visual Identity re-design project.

. Involved in China Mobile's new service-plan campaign; accomplished SWOT

analysis and marketing strategy summary to enhance the appeals of

advertisements.

. Communicated with clients and creative team, scheduled daily meetings and

delivered feedback.

PROFESSIONAL DEVELOPMENT

President- Student Photography Club, Zhejiang Gongshang Sep.2006-Sep.2007

University, China

. Ranked the TOP 1 Student Club in Zhejiang Gongshang University during

presidency.

. Successfully organized photo-expositions, resource fairs, shooting

projects and photography workshops.

AWARDS & HONORS

Outstanding Master Student- College of Communication Arts & Sciences, April. 2011

Michigan State University May. 2009

Top 2 Scholarship for Excellent Student, Honor of Excellent Graduate Nov. 2008

Student May. 2008

Stanford University Global Entrepreneurship Week Top10 Local winner May. 2007

Top2 Scholarship for Excellent Student

Top1 Scholarship for Excellent Student

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