Manager Sales

E .Jay Miranda

****.*******@**.*******.*** *** Plum Circle - Lake Jackson, TX 77566 979-***-**** flavors.me/ejmiranda

EXPERIENCE

Marketing Manager The Houstonian Huntsville, TX October 2010 - May 2011

Devised communication plans targeted to specific audiences. Implemented marketing campaigns aimed at niche markets, enabling

newspaper’s readership to grow strategically

• Conceptualized marketing campaigns that increased social media visibility and brand awareness

• Saw a membership increase of 450% on The Houstonian Facebook page within a two month span

• Generated 90,511 online impressions within a one month period

• Developed several media/documentary packages - empowering key on-campus groups towards The Houstonian

- http://vimeo.com/album/1494635 http://vimeo.com/album/1529997

Consumer Collecting Intern Red Bull North America Plano, TX May 2010 - August 2010

Supported the development, implementation and coordination of the Fall 2010 “Back to School” & Fall SBM Kick Off initiatives for

Red Bull North America’s Mountain South Business Unit

• Liaison between the Field Marketing Team, SBM’s & CCM on Back To School, Kick Off and other initiatives

• Developed on-boarding tools and strategy for 58 Student Brand Managers in an 11 state business unit

• Gathered enrollment data for SBM schools, metro areas and the BU - determining percentage of students covered with SBM’s

• Campaign resulted in 1.5 million student impressions - Leading the “Back To School” effort for Red Bull North America

Student Brand Manager Red Bull North America Houston, TX August 2009 - May 2011

Played an integral role in building the Red Bull Brand on the Sam Houston State University campus by creating personal experiences

with the collegiate consumer

• Tasked with reaching and exciting new students, increasing sales and manage the Red Bull brand on a collegiate level

• Integrated product and brand with Big Moments, unique to campus experiences and third party events

• Assisted local sales team to ensure perfect distribution and visibility on and around campus

- Received Best Practices in Collegiate Media Relations + Guerilla Sampling Strategies

- Inducted into the 2009-2010 and 2010-2011 Cabal – representing the top 5% of all SBMs in the U.S.

- On-site event support for several regional/national activations including: New Years No Limits, Air Race, Soapbox Race, Mardi

Gras/New York City/South Padre Sampling Blitz, Gamebreakers, Thre3style, and Big Tune

Videographer flavors.me/ejmiranda August 2009 - Present

Produced various documentary and multimedia packages. Created customized videos used for marketing, social media and

community awareness

• Freelance clients include: Red Bull North America SPCA (Tulsa, OK) Sam Houston State Women’s Basketball The Houstonian

SHSU Greek Life Glowammo NCWA

Substitute Teacher + Coach Heritage Champions Academy Huntsville, TX August 2006 - May 2009

Administered course material for Jr. High/HS classes when teacher was unavailable. Also assumed full-time teaching/coaching

responsibilities on a case-by-case basis

• Jr. High/HS Choir Director HS P.E. Coach

E D U C AT I O N

Sam Houston State University Huntsville, TX BS Psychology June 2011

ACTIVITIES

National Collegiate Wrestling Association: Head Coach for the NCWA wrestling program at Sam Houston State • Hosted the 2010

Texas Collegiate State Championships • NCWA Collegiate State Champion • NCWA Spotlight Award • Ranked #1 in the NCWA Southwestern

Conference (2008) • Sport Information Director for the NCWA – Southwestern Conference

Coaching: Asst. Wrestling Coach at Huntsville High School • Wrestling Instructor at Deathrow MMA • Bootcamp Instructor at Snap

Fitness 24/7 • Personal Trainer • Jr. High Boys Basketball Coach • Asst. Cross Country Coach

Clubs/Organizations: Club Sports Council President • Advertising Club • Contributing Writer for The Houstonian (3rd place at TIPA for

Overall Excellence 4th Place at TIPA for Sweepstakes Award)

Pianist: SHSU Vocal Accompanist • SHSU Jazz Lab Band • Accompanist for Dr. Timothy Storey getstorey.com • Family Faith Church •

Contract pianist for David Gentiles reverbnation.com/davidgentiles

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