Director C

C herisse Fonseca Rivera

* ** *. ******** ***., Tampa, FL 33609

* ** - *** - ****

c *********@*****.***

S UMMARY OF QUALIFICA TIONS

E xtensive knowledge in strategic planning, media planning, relationship building, media

r elations, event planning, fundraising, and c ommunity relations. Experience in managing teams,

i ncluding employees. Effective team player with excellent leadership skills. Excellent people and

p resentation skills. Proficient in Windows and Mac operating systems, Adobe InDesign,

P hotoshop, and Micr osoft Office. Task and detailed oriented in order to effectively meet goals.

F luent in Spanish.

P ROFESSIONAL EXPERIE NCE

I ncreased media coverage by 50% by implementation of a media relations program, which

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i ncluded serving as media contact; pitching sto ries to local media, including writing press

r eleases; providing print interviews; and developing media materials such as fact sheets and

p ress kits.

P lanned fashion show which raised $5,500 in funds for non - profit organization.

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E MPLOYMENT HISTORY

G radu ate Instructor/Program Consultant A ugust, 2008 - May, 2011

U niversity of South Florida - School of Mass Communications

S erved as instructor for undergraduate students and taught digital aspects of

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p hotojournalism using Photoshop, along with managing photogra phy lab. Instructor of

r ecord for Writing for Mass Media, Writing for Public Relations and introductory course

c overing all subjects in mass communications. Served as professional consultant for

u ndergraduate public relations students by advising them with f inal communications plans.

P articipated as guest lecturer covering all topics in mass communications, including public

r elations, advertising, and media studies.

O utreach and Development Director A ugust, 2007 - August, 2008

N orth River Care Pregnancy C enter

• P lanned and executed fundraising events, created and implemented organization’s website,

n ewsletter, and supporter brochure. Implemented volunteer program through recruiting and

p roviding training. Responsible for obtaining community support through p ublic speaking.

A ssistant Director A ugust, 2004 - August, 2007

M anasota Solve, Inc.

• D eveloped community relations by writing press releases, newsletter, brochures, press kits,

a nd website design. Participated in community organizations to help raise awa reness.

I mplement and coordinate volunteer program. Responsible for designing all print materials

a nd working with printers. Planned and assisted executive board with public relations plan

a nd fundraising events. Managed and implemented employee and resi dent programs.

C ommunity Relations Intern S pring 2004 - Fall 2004

B ig Brothers Big Sisters of the Sun Coast

• D eveloped and created external communications tactics, executed research for developing

c orporate partnerships with corporate board, developed and e xecuted organizations donor

a nd volunteer recruit plan, constructed media list, and executed public service

a nnouncements with local media.

E DUCATION

M ass Communications

U niversity of South Florida, Tampa, FL

B .A., Mass Communications - Public Relat ions

M .A., Mass Communications - Strategic Communications

P ROFESSIONAL ALLIANC ES AND AWARDS

J ohn and Jerry Wing Alexander Endowed Scholarship R ecipient

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