Manager Management

ANDREW M. O'HEARN

*** ******'s Brook Drive

Bridgewater, NJ 08807-5633

908-***-**** . ******@*****.***

Connecting business and information through communications

Communications Management Corporate Communications Strategic Planning

Creative direction and Top-notch writing and Branding and corporate

coaching editing identity

Content management and Speeches and Best-practices research

usability presentations Management and

Vendor and agency Social media and new scheduling

management media Budgeting and cost

Intranet and web management Crisis and issues control

management Negotiation and team

Publication and collateral Spokesperson; media building

management relations Measurement and

Public relations, branding, Public and community assessment

advertising relations

Helping organizations transform their communications from misunderstood to

memorable:

. Guided a major consumer-goods company in bringing diverse intranets

together

. Revitalized an insurance company via launch of first U.S.

commercial insurance website

PROFESSIONAL EXPERIENCE

Director, Internal Communications

LEARNING ALLY (accessible audio-book library; 300,000 members)

2009 - 2010

. Increased social media participation (primarily Facebook) by 275% within

one year (i.e., from <800 to >3,000), developing blog stories targeted to

an online "viral network."

. Increased engagement by 52% between leadership and HQ subject-matter

experts through reports, talking points, collateral, and a cross-

functional communications team.

Communications Consultant (CIT Group, Maersk, Covance)

2005 - 2009

. Doubled response to CEO town hall messages via global Web video

platform, allowing CIT Group's new CEO to place his stamp on the company

immediately.

. Media spokesperson for world's largest container shipping company

(Maersk); monitored competition; completed basic and advanced master's-

level search and IT coursework.

. Reached global audience of 5.2 million through a media event to open one

of the most modern North American container facilities (Virginia

governor called it a "huge win").

Manager, Communications and Public Relations

RECKITT BENCKISER

2003 - 2005

World's #1 household cleaning products manufacturer. Internal

communications, brand support; crisis communications. One direct report,

$1MM budget; reported to AVP, HR.

. Reduced complexity, learning curve of global intranet by aligning

regional intranet portals; expanded, redesigned and restructured all North

America intranet web pages.

. Saved 91% in event-management costs; led 95% of employees to understand

how their roles contributed to overall results, through "town hall"

meetings, issues transparency.

. Saved 68% in reputation management costs while procuring a Top 25 crisis

advisor; crisis- and media-trained leadership, sales executives, plant

managers; revamped crisis website.

Director, Corporate Communications

FOSTER WHEELER

2001 - 2003

Promoted from Manager. Executed strategic communications plan using web,

publications, collateral, research, media relations. Managed staff of

three, $1.6 million budget; reported to VP. Built confidence in turnaround

CEO vision through videos, speeches, intranet news.

Managing Editor

ATLANTIC MUTUAL INSURANCE

1995 - 2001

Researched, wrote, edited, supervised design and production of all company

publications; provided technical guidance for customers. Managed $1 million

budget; reported to VP.

. Increased readership by revamping magazine design with 200% more field

coverage.

. Launched intranet site as basis for first weekly intranet news magazine.

. Helped launch first U.S. commercial insurance website (InsurePoint).

Markets Manager

NATIONAL ELECTRONIC INFORMATION CORPORATION

1990 - 1995

Nation's largest supplier of electronic data interchange (EDI) services to

healthcare industry.

. Chaired information-network business-plan team of 103 top health

insurers, 512 vendors.

. To develop business through a competitive bidding process, led a 10-

person proposal team, winning multimillion-dollar contracts at a 75%

overall success rate.

Supervisor, Advertising and Communications

SUBURBAN PROPANE 1985 - 1990

Managed 4; supported marketing in sales, targeted programs, budgets,

distribution, PR.

Launched corporate ID, customer relations, directory advertising, and

P.O.S. campaigns.

EDUCATION

M.A., summa cum laude, Corporate and Public (Strategic) Communication

SETON HALL UNIVERSITY

2001

Master's thesis: "Building Usability Into a New Web Site For The Opt-e-

Scrip Customized Medicine System" (e-healthcare, web usability)

B.A., magna cum laude, Honors, Communications

THE PENNSYLVANIA STATE UNIVERSITY (University Park)

1983

Combined requirements of six majors into one: Communications, Public

Relations, Journalism, Advertising, Marketing, and English (Writing

option); interned at Top 20 advertising agency (Ketchum; media

planning/buying).

Certification in basic and advanced crisis communications and media

training, 2003-2004.

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