Manager Vice President

Hadyla Mendez

** ********** ****** - **** **, JERSEY CITY, NEW JERSEY 07302

Mobile: 908-***-**** ~ E-mail: ************@*****.***

Summary of Qualifications

Relationship Management ~ Business Development ~ Service Excellence

Results driven professional with over 18 years of employment experience.

Highly analytical with history of accurately assessing customer needs,

identifying new business opportunities, and developing effective strategies

for achieving organizational objectives. A master multi-tasker, influencer,

and resource manager with a proven track record of new market development,

successful large-scale project implementations, and new product roll-outs.

Decisive, critical thinker that makes sound tactical decisions. Extremely

customer-focused. Strong leader that forms productive teams and

collaborates effectively across business functions to deliver superior

products and services. Expertise in:

( Project Management ( Customer Advocacy ( Needs Analysis

( Operational Efficiency ( Product Development & Management (

Personnel Development

( Product Marketing ( Partner and Vendor Relations ( Contract

Negotiations

Career Accomplishments

. Responsible for building non-US customer market and

traveling/working with customers from more than 20 countries

across the globe. More than doubled revenue from Year 1 to Year

2. Led Business Development Team in sales in 2009. Manage

accounts for nearly 30% of customers with multiple iNautix

solutions.

. Developed Business Plan, 5-Year P&L, and Marketing Plan for a

universal account opening platform that is expected to result in

15% market share and gross over $6MM dollars in the first year

of Production.

. Business owner for new Online Forms product. Managed resources,

partnered with broker dealers on product implementation, managed

prioritization of functional enhancements, and researched future

product growth opportunities. Led to adoption by over 100

broker dealers in first 6 months.

. Partnered with community & professional organizations to

increase home ownership in both low/moderate income and affluent

Hispanic and Asian communities. Managed over 10 programs and a

staff of 5 with the potential business opportunity of over $50

million in loans.

. Spearheaded the implementation of a B2B home equity web site

directed at wholesale brokers, completing the large project on

time and within the $3 million budget.

. Grew over $7 million in application volume during the initial

one-month pilot launch that involved 10 brokers.

. Oversaw the overall project plan, budget, personnel, resources,

and day-to-day operations.

. Served as the primary contact to executive management and

presented regular steering committee updates.

. Owned and Implemented Chase Home Finance's e-Retention current customer

website, leading a team of 9 direct reports and finishing the

development project on time and within a $2 million budget. Generated

over $1 Billion in closed loan volume through the channel in 2002.

Professional Experience

Bank of new york mellon, Jersey City, New Jersey 2005- Present

Vice President - Global Customers Business Development Manager, iNautix USA

2007- Present

. Responsible for new market development & customer relationships

. Introduce and promote new broker dealer technologies into non-US

markets.

. Negotiate deal terms. Maintain and exceed customer satisfaction

from contract signing to post-implementation.

. Partner with C-level broker dealer executives in overall technology

strategy activities. Interview broker dealer associates across home

office and field to understand pain points and propose potential

solutions.

. Work with existing customers in identifying new products and

services to help their business grow.

. Research current state of the competition. Understand industry

trends and drivers.

. Spot gaps in current product feature sets and continually help to

improve products in light of learnings.

. Identify potential strategic partners and define terms of agreement

including pricing and positioning of partnership.

hadyla Mendez Page Two

Vice President - NetExchange Product Manager, Pershing, LLC 2005 - 2007

. Responsible for overall product management of straight-thru-processing

applications at Pershing. This included performing product

demonstrations, building the marketing plan, speaking at customer

conferences, and participating in technology reviews. Performed broker

dealer operational reviews and provided recommendations leading to

improved operational efficiencies through the use of re-engineered

applications.

chase home finance, Iselin, New Jersey 1998 - 2005

Vice President - Emerging Markets Strategic Projects and Relationship

Manager, 2004 - 2005

. Responsible for new business initiatives in the Hispanic and Asian

market segments. Researched and analyzed market environments and

conditions, identifying new opportunities. Established goals and

monitored activities to measure the effectiveness of programs and ensure

targets were reached.

Vice President - eZmanager Website Manager, 2003 - 2004

. Directed the development of the B2B website designed to support

activities with home equity brokers.

Vice President - Retention Website Manager, 2000 - 2003

. Oversaw the development and operation of the website created to increase

business with existing customers.

Assistant Vice President - Retail e-Commerce Website Manager, 1999 - 2000

. Conceptualized and developed dynamic marketing content for the direct-to-

consumer website.

Information Technology (IT) Developer, 1998 - 1999

. Participated extensively in several, key information technology projects

and initiatives.

ricoh corporation, West Caldwell, New Jersey 1997 - 1998

Project Leader

. Led a project to integrate and customize the operations software package

that significantly improved efficiency.

kwasha lipton, Fort Lee, New Jersey 1995 - 1997

Senior Programmer

. Served as Lead Developer, creating and customizing internal software for

the firm.

andersEn consulting, Florham Park, New Jersey 1992 - 1995

Senior Consultant

. Interacted extensively with clients at all levels to gain an in depth

understanding of their needs and objectives.

Education

New york university, New York, New York

Graduate Certificate: E-Business Development, 2003

New jersey institute of technology, Newark, New Jersey

Graduate Certificate: E-Commerce Technology, 2001

manhattan college school of business, Riverdale, New York

Bachelor of Science in Business Administration - Computer Information

Systems, 1992

Additional Certifications, Training, and Achievements

Association of Latino Professionals in Finance and Accounting (ALPFA) 2010

Annual Conference speaker,

Topic: "Doing Business in Latin America"

BNYMellon Women's Initiative Network (WIN) Mentee Program Participant, 2009-

2010

Speaking Intensive Graduate, 2006

Accredited Mortgage Professional - Mortgage Bankers Association, 2004

Dale Carnegie Graduate - Dale Carnegie Training, 1999

Skills

Computer: Database Development (Sybase, Oracle, SQLServer), HTML, ASP, C,

PowerBuilder, COBOL Language: Fluent in English and Spanish, speak and

understand basic Portuguese

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