Joseph F. Hill
Naperville, IL 60540
********@*****.***
To Whom It May Concern:
I am writing to you with regard to my interest in securing an Internet Manager or Director’s position with
your dealership. I am currently the Internet Director for a Dealership Group that includes three Infiniti
Franchises and is located in the Chicago Suburbs. I have extensive experience in the industry and have
excelled in all related fields. Within my current position I maintain management oversight of all associated
systems, Social Media interaction, inventory presentation, associated Internet associates, development and
roll out of all programs, departmental budgeting, training, and direct sales. Combined I have managed over
1,000 Leads per month and have a department that is now credited with over 55% of all new and pre-owned
sales not including direct phone leads.
With a background that includes over 20 years in and around the industry and with over six years of direct
association with Internet and EBAY program development I have a unique understanding of the new trends in
the business and how certain systems and processes can have a dramatic and immediate impact on sales and
customer retention. I have designed or help create the Internet/EBAY programs for various brands including
Mercedes Benz and Toyota and have also achieved certification with Infiniti, GM and Bentley.
Most importantly, I have a tremendous record of sales success as an individual and a Manager. I retain
exceptional closing skills that are complimented by excellent communication and presentation practices. In
addition, I am comfortable with new technology and have a working knowledge of all DSM, CRM, and ILM
systems available in the market. I retain the ability to tailor those systems to meet the sales goals of individual
dealerships while simplifying the process. Times are changing quickly in the industry and you need a
qualified and sales oriented Internet Manager to address new and upcoming opportunities.
If you are seeking a qualified Internet Manager or Director that retains a proven track record of results and
impact I am sure that you will find my approach and skills to fit perfectly within your operational objectives.
I am looking to relocate within the next 30 days and would have no problem visiting with you to discuss your
current programs and goals.
Please let me know if there is a time/date that might work best for you to discuss how I can make an
immediate difference in your Internet strategy. I am looking forward to working with a progressive dealership
that understands the impact a comprehensive Internet communication strategy can have on the bottom line!
Sincerely,
Joseph F. Hill
Professional History
Internet Manager – Infiniti of Lisle
• Manage contact process with all Internet based leads
• Establish appointment schedules
• Maintain System Roll Out Implementation
• Manage effected Sales Staff
• Maintain EBAY Inventory and Lead Process
• Just realized a record sale count in July
• Sales Staff sales have increased by 30%
• New system introduction has resulted in a 20% increase in lead activity
• I participate within all sales processes and closing
• Created Social Media communication and promotional functions
Internet Director – Kowalis Auto Group, Orland Park, Illinois
• Oversee Internet Operations within two Lexus and one Toyota Facilities
• Maintain all system management
• Created all communication practices
• Train/manage all associated staff
• Created all messaging and communication practices
• Manage Lead Sources and related costs
• Realigned all systems for efficiency
• Work closely with Pre-Owned Managers regarding inventory practices
• Handle all program marketing and messaging
• Since I have arrived:
o Leads increased by 30%
o Attributable sales impact has grown by 40%
o Cut program costs by 22%
o Established all Social Site Interaction processes
o Rewritten all responders and templates
o Cut response time by 60% with a significant upgrade in quality of response
Internet Manager – St. Charles GMC-Buick
• Designed all program systems
• Rebuilt all related websites
• Managed program affiliated staff
• Maintained communication with Key Clients
• Established Communication Practices
• Created Response Templates & Tracking
• Created report formats
• Generated GM/One Source Bonuses each Quarter
• Upon my departure from the dealership I had achieved;
o Personal Average Monthly Sales of 24 Units
o Increased appointment scheduling from an average of 12 to 46
o Decreased response time from 102 hours to 37 minutes
o Assisted in the closing of all Internet associated transactions
o Increased Pre-Owned Inventory and Sales
o Cut operational expense ratio by 22%
General Sales Manager/Internet Manager – LVC Motorsports (2/08 – 8/09)
• Managed $18 Million Dollar Luxury Inventory (Bentley, Mercedes Benz, Ferrari, Aston Martin)
• Initiated/Marketed/Managed/Concluded all transactions
• Created Internet Marketing Programs
• Handled Regional/National/International Buyer Services Programs
• Created all communication practices
• Purchased all Luxury Inventory
• Managed all inventory and budgeting
Internet EBAY Manager – Mercedes Benz of Naperville (11/06 – 2/07)
• Managed and created EBAY transaction program
• Managed incoming leads
• Handled all requested Buyer Services
• Created presentations and response communications
System Association and Implementation
1. ADP
2. Reynolds
3. Higher Gear
4. AutoBase
5. Unity Works
6. Dealer.Com
7. Cobalt
8. Vin Solutions
9. Ecarlist
10. EBIZAUTOS
11. Ebay
12. Craiglist
13. BackPage
14. CDM
15. KBB
16. Autotrader
17. Cars.Com
18. CarsDirect
19. LinkedIn
20. Twitter
21. FaceBook
22. IMAGICLAB
23. DealerSpecialties
24. Google Analytics
25. Radian 6
26. DealerRater
I have created and provided operational training for these systems as well as initiated ROI reporting and
assessment.
Expectations:
• 14-17% Lead Conversion
• 28 Minute Response (Actual)
• Qualitative and Interactive Response Formats and Presentations
• Minimum of 350 Leads Per Store
• 80% Appointment Conversion Rate
• 48% Internet Direct Impact
• Interactive Training Program
• Interactive Reporting Modules
• $38 Lead ROI
• $1,650 Front/$1,800Back Gross Average
• Advanced Phone Closing Skill sets