Manager Marketing

D eborah Coffman

**-*** ********* *** • Honeoye Falls, NY 14472 • Mobile 585-***-**** •

***********@*****.***

CAREER SUM MARY

Experienced professional with proven success in wri ting, communications, administration, and

p roblem resolution; activit ies include technical wri ting, product management and customer

/vendor support

SKILLS

• Effective in resolving issues and maintaining a high level of customer satisfaction; strong

i nterpersonal skills and solid record of success with vendor and customer relationship

management

• Versatile wri ter, successful at describing detailed information in simple, easy to understand

terms and in managing the review/approval process across multiple revision cycles with

m ultiple approvers

• Strong organizational expertise, able to implement, manage and complete multiple tasks

simultaneously in a fast paced environment

• Software skills include full MS Office suite including Project, Access and Visio; Graphics and

Publishing applications including Adobe In-Design and Corel Ventura; Data content including

GeoResults and Hoovers; ECN creation; Customer Relationship Management software

i ncluding Clarify, Oracle, and ACT!

EXPER IENCE

T rek, I ncorporated 2010 to Present

Marketing / Technical Writer

• Research, wri te, edit and release all product documentation, online content, corporate brochures

and instruction guides with respect to new releases, product updates, and sales/marketing

p romotions; utilize interview, research and investigative techniques, as well as Internet, desktop

p ublishing /graphics software, to gather information and produce comprehensive, yet easy-to-

understand writ ten materials; manage the review process across multiple revision cycles

• Develop new style sheets and restructure existing formats as needed to present the new

materials

• Author and maintain process definitions and work instructions for the position; wri te/update the

baseline job description; issue engineering change notices (ECN) for all changes to technical

specifications

• Design and implement a t racking process to schedule and t rack accurate status of all wr it ten

materials, photos and drawings ; process enables easy access to materials, and maintains the

i ntegrity of previous versions

• Create posters, t rade show promotional materials and invitations for use by sales/marketing

associates

D eborah Coffman Page 2

Ha r r is, RF Communications Division 2005 to 2009

Product Manager

• Buil t and maintained excellent customer and supplier relationships while int roducing a vendor

management process that resulted in 19% cost reduction for the product line

• Managed day-to-day product life cycle activities for the company’s accessory/ancillary products

w ithin budget while meeting deadlines and t ime-to-market objectives

• Increased customer and industry recognition of product line by developing, designing and

releasing over three dozen marketing brochures and data sheets that articulated the full

complement of features, benefits and value statements; managed all activities to produce a

p roduct catalog for the accessory product line

American Fiber Systems 2003 to 2005

Product Marketing Manager

• Designed, implemented and managed database marketing strategies to improve quality of

corporate marketing initiatives ; maintained practical knowledge of all aspects of database

marketing functions and sound understanding of business to business marketing; achieved 18%

lead generation rate

• Launched company products and services into a new major metropolitan market; wrote proposal

responses, white papers, product overviews, data sheets and technical support documentation

• Developed and managed all corporate public relations to build customer awareness and grow

market share; prepared media materials such as background materials, press releases,

speeches, presentations, and press kits. Served as corporate spokes person for media contacts

Constellation Justice Systems 2001 to 2003

Technical Writing and Product Marketing ( Contractor)

• Designed and authored end-user documentation, technical product overviews, product data

sheets and multi-media product demonstration ; results included 6 documentation modules for

t he product suite and co-authorship of 2 product administration guides

• Developed market rollout plan to repackage Oracle-based software solution for entrance into

new vertical market; achieved product introduction & deployment in 3 months t hat resulted in

95% customer satisfaction

• Managed marketing initiatives from concept through market introduction and rollout

Nortel Networks 1984 t o 2001

Product Manager

• Led t ime-to-market project teams in support of new product development and market

i nt roduction for company’s Wireless Short Message Service (SMS) and Intelligent Services

Node; t racked work against the plan and took corrective actions to remain on t rack and within

budget; achieved product revenues at or above established targets of $25M-$40M annually

• Authored technical documentation, publications and marketing collateral; developed curriculum

and performed t rain-the-t rainer and end-user t raining that enabled product deployment within

6 months

D eborah Coffman Page 2

• Performed market research and competitive statistical analysis using Web, market channel, and

customer investigative techniques; findings published in business case assessments, product-

positioning statements, sales collateral and market reports; utilized MS Excel statistical

f unctions for analysis and reporting ; statistical business analysis directly contributed to

p roduct upgrades valued at $5M

• Executed licensing and product introduction of third party software components from 47

vendors worldwide, for integration with company’s 3G wireless applications in Europe;

maintained strong vendor relationships

Mendon Public Libra ry, Part Time 2002 to Present

Libra ry Clerk

• Perform libra ry clerk functions including check out and return of all library

m aterials, opening and closing of the libra ry, and balance the nightly cash receipts

• Provide direct reference and research assistance to library patrons in locating the

a ppropriate materials to meet their needs

• Promote upcoming library programs and events through the design and production of

c reative brochures, posters, email and direct letter campaigns; assist with the

p romotion of the new library building project

• Aid and instruct users with varying skill levels in the usage of computers, subscription

d atabase search/retrieval techniques, online search strategies and in using I nternet

a nd MS Office applications

• Weed library materials to keep the collection cur rent

VOLUNTEER ACT IV I T I ES

• Lifeline Telephone Hotline and Poison Control Center: Served as telephone counselor to assist

clients with medical emergencies, teen hotline, poison control, suicide prevention, food, housing

and economic crises

• Honeoye Falls-Lima Schools: Assisted students and teachers as needed in classroom activit ies,

i ncluding one-to-one tutoring, special projects and field t r ips; recruited others to become

classroom volunteers

OTHER

• Hold US Department of Defense secret security clearance

• Authored competitive product overviews for publication ( Datapro, Gartner, Incorporated)

EDUCAT ION

Roberts Wesleyan College 3.7/4.0 GPA Bachelor of Science Business & Administration, Minor:

M arketing

AWARDS AND RECOGN I T ION

Recipient of Nortel Networks President’s Award of Excellence in Innovation

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