Sales Marketing
Resume:
martin frederick
**** ******** ***** ( Shakopee, MN 55379 ( *************@*****.***
SALES/MARKETING EXECUTIVE
SUMMARY OF QUALIFICATIONS
. HIGHLY MOTIVATED AND SKILLED PROFESSIONAL SEEKING CAREER ADVANCEMENT
WITHIN DYNAMIC, HIGH GROWTH ORGANIZATION THAT WELCOMES FRESH IDEAS,
INITIATIVE, DEDICATION, AND EXPERIENCE; DEMANDING EXCELLENCE IN
CONSISTENTLY MEETING BUSINESS OBJECTIVES AND EXCEEDING SALES TARGETS.
. Exceptional ability to work under high pressure, offering more than 15
years of high volume sales experience, innovative marketing techniques
and solid management acumen, complemented by a proven ability to build
high-level client loyalty and referrals.
. Recognized for sales excellence on many occasions; excellent
communications and interpersonal skills.
. Proficient in analysis of markets, targeting areas of highest returns and
developing strategies to meet goals.
. Drive business growth through aggressive sales initiatives that result in
increased revenue growth.
. Establish high-profit accounts with extreme retention levels and client
loyalty.
. Identify and manage strategic relationships to leverage significant long-
term business opportunities.
. Effectively convey intricate marketing and sales presentations.
Successful interaction with numerous decision makers at all levels of
business operations.
. Enthusiastic individual with excellent work ethic. Solid skills in
consultative selling and solution selling.
. Proven success in complete spectrum of sales cycle. Skilled in account
strategy, proposals, presentations, contract negotiations, and account
management. Ensure client service and satisfaction.
Key Competencies
Closing Sales ( Prospecting/Lead Generation ( Information Analysis (
Solution Selling
Client Consultation ( Building Referrals ( Increasing Market Share ( Win-
Win Negotiations
Problem Resolution ( Relationship Cultivation ( Prospect Qualification (
Team Leadership
Professional Experience
DIRECTOR OF OPPORTUNITY DEVELOPMENT 2009 - 2010
oppsource.com St. Paul, MN
Company provides services resulting in demand generation programs for high
tech industry.
. Manage activities of inside call team. Developed processes that increased
consistency of results.
. Facilitated and implemented a training methodology.
sales manager 2008 -2009
express employment professionals Mankato, MN
Company provides employment staffing and HR services.
. Developed sales/marketing strategies and go to market plans. Sold
services to business owners, built new client relationships.
. Negotiated new agreement with largest client; developed and managed go to
market plan; delivered high impact sales presentations to management.
Took on position to assist family member after a death in the family.
director of sales 2006 -2007
purechoice, inc. Burnsville, MN
$1 million information startup providing Web based, real time indoor air
quality monitoring/reporting.
. Developed sales and marketing strategy for national accounts and
distributors in US and abroad.
. Managed direct sales in multiple industries including commercial,
educational, healthcare and retail.
. Sold indirectly through architectural and engineering firms, HVAC/control
contractors and industrial.
. Created go-to-market strategy for each target area and developed
forecasts and goals to drive progress.
. Cold called prospects, directed business development, demand generation,
advertising, print and online marketing efforts. Trained sales,
marketing and customer service personnel. Supervised six direct reports.
. Grew international distributor network and penetrated domestic and
international territories.
. Administered CRM application to produce customized reporting for
targeted sales and marketing efforts in new markets. Delivered high-
impact sales presentations for product inclusion in commercial building.
vice president of sales & national sales director 2003 -2006
carlson craft business solutions North Mankato, MN
$120 million wholesale printing provider.
. Orchestrated strategic approaches for sales and marketing in distributor
and national accounts.
. Spearheaded organizational turnaround to revive flagging sales. Forged
relationships and strategic partnership with key national accounts.
. Supervised product development, service offerings, pricing and contract
negotiations. Managed P&L, identified and researched dealer acquisition
targets. Built strong sales and marketing team, supervised 33 personnel,
reversed five year trend of declining sales within two years.
. Piloted complete company rebranding and created new marketing collateral
including a website.
. Grew national accounts more than 20%, overall business solutions sales
21.5%, wholesale catalog sales 6%, and new dealer activation growth 11%.
Introduced CRM application to improve account management and marketing .
director of marketing operations 1995 - 2002
lawson software St. Paul, MN
$400 million international enterprise business software company.
. Led development and execution of all programs and campaigns including
branding initiatives, marketing pushes, product launches, partnerships,
and international activities.
. Directed all electronic marketing including Internet marketing and Web
seminars.
. Orchestrated events and trade shows, creative services, collateral
development, direct mail, and telemarketing.
. Oversaw marketing database and lead management. Administered $7 million
budget, supervised 25 personnel.
. Activated company's most dramatic growth in 27 year history, expanding it
from $60 million in 1995 to $400 million in 2001 through effective marcom
strategies and creative programs.
. Boosted ROI from $5 in revenue for every $1 spent in 1995 to $43 for
every $1 in 2001.
. Grew sales pipeline 30%, increased accountability, enhanced lead
tracking with implementation of a new international lead management
system. Rolled out best practices in metric analysis, forecasting, and
system processes to improve overall sales and marketing and support
ongoing growth.
. Instrumental in company's recognition among the Top 3 High Technology
Companies in Web-Selling Methods, alongside IBM and Allegis.
EARLY SALES & MANAGEMENT CAREER (full details available on request)
INSTANT SIGN CENTER, Eden Prairie, Minnesota ( Owner/President
VERTEX EXHIBITS, Minneapolis, Minnesota ( Senior Sales Executive
TOTAL DISPLAYS, Minneapolis, Minnesota ( Sales Executive
CHILD'S STORE FIXTURES, Pittsburgh, Pennsylvania ( Regional Sales Executive
Education And Training
BACHELOR DEGREE - MINNESOTA STATE UNIVERSITY - MANKATO, MN
Professional Development/Training/Postgraduate Studies
. Minnesota Executive Program, University of Minnesota, Minneapolis, MN
. Architectural Design/Drafting Certificate Minneapolis Design/Drafting
School
. Software Marketing Camp, Database Marketing, Strategic & Internet
Marketing Program, Integrated Direct Marketing
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