MARGO L. WALKER
**** *** ***. *, **. Petersburg, Florida 33710, Cell Phone: 727-***-****,
Email: **********@********.**.***
A history of top sales performance and experience in these key areas
-Sales Strategies- ( -Account Management- ( -Product Promotion- (
-Customer Relations-
New Product Introduction -/- Account Retention -/- New Business
Development -/- Competitive Analysis
~ Demonstrated success in the implementation of marketing techniques that
increase market share ~
____________________________________________________________________________
_______________________
Current Objective
. To secure a challenging position within an organization that will
benefit from my proven ability to generate new business, service and
develop existing accounts and increase revenues.
Qualifications Summary
An accomplished professional offering eight years sales and territory
management experience with a proven track record of results; professional
history includes vast knowledge of the food brokerage industry.
. Promoted and sold 60+ gift lines across the state of Michigan;
visited approximately 500 businesses in 2006 significantly expanding
the book of business and generating interest in unique product
categories.
. In former role responsible for two territories totaling 360 accounts
(C-stores) across 76 Southwestern Michigan cities; gained knowledge of
and experience in consumer relations, point-of-purchase advertising,
brand positioning, contract management, trend analysis, new product
launch, and communication strategies.
. Effective in increasing brand recognition in highly competitive
product categories, increasing revenues and market share; skilled in
store reset, creative display development, and utilization of space to
maximize product visibility; proficiencies in multi-tasking,
motivating sales teams, and developing rapport at all levels.
. Previous brokerage experience coupled with early customer
service/administrative experience demonstrates the ability to provide
sales support to field representatives, handle customer concerns,
overcome objections and identify customer needs, and manage a wide
range of administrative and management duties.
Profile / Strengths
Well versed in key account relations, to include Pepsico, Gatorade,
Tropicana, Ocean Spray, Hometown RX and Great Wolf Lodge; highly adaptive
to a variety of people and situations; ability to forge customer
partnerships.
. Well-developed computer, analytical and organizational skills;
reliable and loyal with a solid work ethic
. Proven effectiveness in increasing revenues for non-profit groups;
amiable and creative tradeshow representative.
. A person of keen judgment who senses the course of action, implements
and achieves.
Relevant Experience / Sales
Office Manager 2008-2011
. Apple Construction & Repair, Portage, Michigan
Manufacturers Representative, (400+ customers)
2006-2008
. Patti White & Company and gift items, Chicago, Illinois
Territory Sales Merchandiser, (350+ customers)
2002-2005
. Advantage Sales & Marketing, Southwestern Michigan territory
Administrative Sales Assistant, (35+ Manufactures Lines)
1994-1997
. Stark & Company, food brokerage, Grand Rapids, Michigan
Administrative Sales Assistant, (30+ Manufacturers Lines)
1992-1993
. Acme Food Brokerage, Grand Rapids, Michigan
Sales Highlights / Achievements
. 2006-2007: Increased the Michigan book of business 40% within one
year; winner of two sales contests
. 2006-2007: Organized efforts resulting in $10,000 worth of gift items
to benefit Hurricane Katrina survivors
. 2002-2005: Increased revenues and customer satisfaction ratings across
two low volume territories
. 2002-2005: Surpassed monthly target quotas in all product categories
(Gatorade, Tropicana, Ocean Spray)
. 2002-2005: Significantly improved brand positioning and product
visibility in about 70% of the stores
. 2002-2005: Improved customer satisfaction through increased account
visitation and needs identification
. 2002-2005 Achieved a 100% customer call rate: includes in-person
visitation and phone communication
Early Employment
Customer Service Representative
1988-1990
. J.A. White Distributing Company, Grand Rapids, Michigan
Administrative Assistant 1986-
1988
. All Parts, Inc., Grand Rapids, Michigan
Education / Training
A/A: Grand Rapids Community College, Grand Rapids, Michigan
Dale Carnegie Effective Speaking & Human Relations:
Outstanding Performance Award
Margo L. Walker
10626 Oakland Drive, Portage, Michigan 49024, Cell Phone: 269-***-****,
Email: ***********@*******.***
A history of top sales performance and experience in these key areas
-Sales Strategies- ( -Account Management- ( -Product Promotion- (
-Customer Relations-
New Product Introduction -/- Account Retention -/- New Business
Development -/- Competitive Analysis
~ Demonstrated success in the implementation of marketing techniques that
increase market share ~
____________________________________________________________________________
___________________
Re: Outside Sales Position :
The position, as specified, sounds like an excellent opportunity, and I
would appear to have the qualifications and experience you seek. I am a
seasoned sales professional with demonstrated effectiveness in generating
new business, developing existing accounts and improving customer service
levels. My resume is enclosed for your review.
I have successful experience in the areas noted in the letterhead. My
career exhibits a record of achievement and significant contributions. As
you review my resume, and specifically, the Summary and Highlights
sections, I am confident you will conclude that my accomplishments are wide
ranging. I am credited with substantial increases to overall sales volume
as a result of the fresh new market approaches and ideas that I have
implemented. My ability to provide outstanding service and support is well
documented. I have a reputation as an effective communicator who is
proficient in cultivating and maintaining customer relations and "closing
the deal."
The qualifications that I feel would benefit your organization the most are
these:
. Knowledge of strategies that increase revenues and customer satisfaction
- and improve the bottom line
. Proficient troubleshooter; skilled in analyzing needs, identifying
problems and creating practical solutions
. Proven ability to learn an industry and/or product line and exceed
corporate and personal sales objectives
. Effective manager of time and work activities; a self starter; highly
motivated toward goal achievement
Weighing the combination of these factors, I am confident I would quickly
be valued as a contributing and vital member of your team of sales
professionals. I would appreciate the opportunity to further discuss this
position with you and to mutually explore the contributions I could make to
your company.
In advance, thank you for your consideration and forthcoming response.
Sincerely,
Margo L. Walker
Enclosure: resume