Project Manager Marketing

DENISE MEMBRE O ROYER

P.O. BOX ***

MOBILE: 202-***-****

Ellicottville, NY 14731

**************@*****.***

Professional Experience

Mortgage Bankers Association (MBA) January 2008-Present

Senior Marketing Representative, Communications

Serve as marketing project manager for various internal clients,

including MBA's commercial real estate finance/multifamily housing

division, CampusMBA (the education division of MBA) and the

conferences and events department.

. Manage content, design and production of large print products, including

MBA's Products & Services Catalog.

. Write copy and supervise the design process for various collateral

materials such as brochures, postcards, signs, invitations and print ads.

. Plan and implement electronic marketing campaigns, including email

blasts, banner ads, electronic newsletter articles and web content

development and maintenance.

. Develop marketing strategies for MBA's CREF Convention & Expo, MBA's

Commercial/Multifamily Servicing & Technology Conference and MBA's

Technology Conference & Expo, maximizing exposure while meeting deadlines

and budget expectations.

. Manage MBA's presence at MBA conferences and outside exhibit

opportunities, including staffing the MBA booth at trade shows, prepping

other staff for booth duty, coordinating shipment and set-up of MBA

booths and managing the department's exhibits budget.

. Coordinate MBA executive podcasts, writing interview questions and

promoting podcasts.

. Manage content for conference web sites and commercial/multifamily pages

on MBA's corporate web site.

Discovery Communications, Inc. January 2004 - April 2007

Manager of Publicity, Discovery Networks International (DNI)

Managed publicity efforts and PR strategy for global press campaigns

across Discovery's portfolio of international networks, including

Discovery Channel, Animal Planet, Discovery HD, Discovery Health and

Discovery Science.

. Oversaw creation and distribution of press materials and photography for

programming across Asia, Latin America, the UK, Europe, Middle East,

Africa and India to generate editorial coverage.

. Determined global publicity plans and directed design and development of

press kits and premiums for top series such as American Chopper, Meerkat

Manor and Mythbusters.

. Organized press events and production set visits and briefed talent

(including the Teutuls of American Chopper and Animal Planet's Jeff

Corwin) for interviews and appearances.

. Served as established contact for regional communications teams and

provided guidance on PR activity and crisis management.

. Reviewed and edited publicity team's press materials.

. Cultivated relationships with internal DNI marketing, programming and

production teams to identify promotional priorities and press

opportunities.

. Collaborated with US Communications colleagues on brand strategy and

development of publicity materials for global initiatives.

. Evaluated programming for entry into international film festivals and

managed submission process.

. Supervised publicity coordinators.

Discovery Communications, Inc. April 1998 - January 2004

Publicist, Discovery Networks International (DNI)

Responsible for creation of timely press materials and PR plans for

Discovery Channel, Discovery Kids, People+Arts and Discovery Health

programming.

. Determined key programs to promote on a quarterly basis.

. Created written press materials to support network specials and series

for distribution to international press teams.

. Worked with producers and experts to conduct research for development of

press materials and coordinated access to on-air talent for

media opportunities and interviews.

. Evaluated promotional photography and coordinated production photo

shoots.

. Trained and supervised publicity assistant and managed team intern.

Discovery Communications, Inc. April 1997 - April 1998

Publicity Coordinator, Discovery Networks International (DNI)

Coordinated publicity efforts for Discovery's Latin America and Middle

East operations and provided overall support for DNI Publicity team.

. Created monthly press kits (press releases, listings reports and program

descriptions) for Discovery Channel's feeds in Latin America and the

Middle East, as well as Discovery Kids in Latin America.

. Liaised with Latin America and Middle East press teams to ensure

consistent promotional messages for network brands, and provided any

additional program publicity support for their regions.

. Managed internal program information databases and files.

. Contacted vendors and production partners regarding the acquisition of

promotional materials.

Education

Connecticut College - Bachelor of Arts (Major: Anthropology/Minor:

Spanish) May 1996

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