Manager Marketing

Suzanne Damm

561-***-**** (H) ? 561-***-**** (C)

********@*******.***

Marketing Management Professional

Marketing Professional who applies the eight second rule to strategic

messaging and creative design with the objective of capturing the buyer's

attention, influencing the buying decision and compelling the buyer into

action. Combines both creative and analytical thinking skills to generate

the most effective campaigns while forecasting results with a high degree

of accuracy.

CORE COMPETENCIES

?Analytical/Forecasting Skills ?Marketing Plan Development ?Advertising

Creative

?Resource Allocation ? Effective Communicator ?Team

Management

? Sales Incentive Planning

PROFESSIONAL EXPERIENCE

Comcast Cable Communications 2003- 2011

Senior Marketing Manager, West Palm Beach and Pompano Beach, FL

Oversaw marketing initiatives, including campaign and operational

directives, such as rate adjustments, channel realignments, programming

launches and various acquisitions. In addition, was the Regional Marketing

Leader for a corporate wide incentive to improve the customer experience.

Our region won first place in the inaugural competition.

. Consistently met or exceeded forecasted subscriber goals while

maintaining tight expense controls for markets in excess of 1M homes

passed.

. Applied effective strategic planning skills that contributed to

meeting and exceeding annual revenue goals.

. Developed and implemented a forecasting tool that utilized past buying

trends and current tactical quantification to project sales, providing

the executive team with daily, weekly and monthly forecasts used to

determine the effectiveness of marketing initiatives.

. Created and applied a marketing planning tool designed to

strategically and quantitatively set marketing direction each month,

inclusive of resource allocation and sales by channel.

. Managed the marketing operations and communications of multi-tactic

campaigns, taking an inventive approach to customer touch points,

designed to increase both the subscriber base and advanced-product

penetration, as well as improve retention.

. Implemented successful product launches designed to both increase

consumer education and sales, while consistently meeting/exceeding

forecasted product penetration.

. Developed and implemented a program designed to convert over 38,000

customers from obsolete to current programming packages, resulting in

an 80% conversion rate in less than two years.

Suzanne Damm

561-***-**** (H) ? 561-***-**** (C)

Page 2

Adelphia Communications, Riviera Beach, FL 2001-2003

Area Marketing Manager

Oversaw the marketing operations of a system rebuild, region rate

adjustments and channel realignments.

. Spearheaded the development of the regions first email campaign

designed to influence high-speed purchasers, directing the creative

development and overseeing the construction of the target list.

Comcast Cable Communications, West Palm Beach, FL 2000

Marketing Manager

Managed the marketing communications of multi-tactic campaigns designed to

increase both the subscriber base and advanced-product penetration, as well

as improve retention during a year of leadership transition from one

company to another. Oversaw marketing operations initiatives, including

rate adjustments and programming launches.

Pay-Per-View Manager 1997-2000

Supervised a three member team whose achievements included establishing a

monthly operations report, creating a frequent buyers program and

developing turn-key customer communications and education initiatives, as

well as planning and execution of campaigns designed to increase usage rate

for both movies and events. Managed overall operations of pay-per-view

business, including programming downloads, addressability, trouble-

shooting, and customer care.

Comcast Satellite Communications, West Palm Beach, FL 1996-

1997

Regional Marketing Manager

Comcast Cable Communications, West Palm Beach, FL 1991- 1996

Senior Marketing Coordinator

EDUCATION

B.A. Marketing, Michigan State University, East Lansing, MI

PROFESSIONAL DEVELOPMENT

Management Development Program - Comcast University (8 month program)

Managing Through Change - Comcast Cable (1 week course)

Supervisory Training - Comcast Cable (4 week course)

Social Networking (1 day seminar)

COMPUTER SKILLS

?Excel

?MS Word

?PowerPoint

?Outlook

Contact this candidate