Sales Real Estate

***** ****** **.

Livonia, MI *****

C: 734-***-****

**************@*****.***

Michele Larson

To utilize my extensive experience, customer focused approach, strategizing

Objective

ability, experience and enthusiasm in a revenue generating position with a

Core Competencies

growing and successful organization.

Extensive marketing background, implementation extending through the entire sales

process and final progress analysis and comparison. Proven public relation skills.

Proven success of strong leadership; planning, organizing and facilitating divisional

trainings.

Experience 2010 – Present AT&T Advertising Solutions Livonia,

MI

Premier Account Executive/Media Consultant

Consultative approach to print & online/digital advertising for internet

(yp.com, yp mobile, Google, Yahoo, Bing), search engine marketing,

behavioral targeted online display banners, promotional digital mail, text

campaigns with medium and large business/accounts. Assigned to a

vertical based on personal sales growth and overall success.

Responsible for researching, analyzing, strategizing, and presenting

comprehensive marketing plans utilizing internet and print; diversifying

through directional, creative and promotional advertising programs to

promote and grow customer’s business. Assigned to larger customers

within my vertical.

Responsible for 2.5M. Consistently reaching or exceeding objectives as

well as benchmark production goals.

Manage assignments to meet deadlines and objectives for increase to

advertiser’s, account growth and building client base through new business.

Create advertising campaigns based on customer needs and goals.

Willing to go above customer expectations, growing rapport and trust.

Committed to excellence and professionalism.

Several awards for increase to revenue, internet sales above objective.

2008-2010 AT&T Advertising & Publishing Livonia, MI

Account Executive

Based on 2009 Tops report 120% to print objective, 196% to IYP objective,

135% all in to objective

2009 20 YP Connects Sold

Swing for the Fences X 3

Big Dog Seller

4X4 more than 8 times

#1 in Metro West Internet Sales

2006-2008 The Real Estate Book Farmington Hills, MI

WWC Account Manager

Develop current customer base of 80

Built a prospect base and strong new business funnel through cold calling,

competitors publications, constant contact, email campaign sphere

Office presentations selling multi media solutions to Real Estate Offices, and

Real Estate Agents.

Trade shows

Strategic marketing programs with a multi media approach.

2005-2007 Citizens For A Better Livonia Livonia, MI

Chairperson and Founder

Worked with local & state government officials, developers, and residents to

ensure the developments enhance and are cohesive with the cities surroundings

Lobbying city and state officials with professional presentations, custom

brochures and tenacity

Managed public relations through press releases scheduled interview with the

media

Projects: redevelopment of Wonderland Mall, Taco Bell, and consulting

1999-2002 Stay at Home Mom Livonia, MI

1998-1999 Efficient Quality Services Plymouth, MI

Independent Contractor

Created & developed a Level II, ISO9000, Procedure Manuals for Sales and

Marketing

Created & developed reports to track the Sales Funnel, progress of the New

Services and Products for T Sales and Premise Sales team

Designed, developed and implemented a new division: “Technical Recruiting

and Quality Staffing Division”. Benchmarking, strategic planning, structured a

budget for the division, designed forms, implanted systems and procedure work

flow.

Education

State Certified High School Diploma, Walled Lake Central High School 1995

ACT!/TeleMagic Contact Management Certification, 1997

QS9000, and ISO9000 Omnex Certification, 1997

Communication Skills for Women Certification by Fred Pryor, 1997

AT&T Advertising and Publishing Sales Training 2008

Certified Google AdWords, Authorized reseller & certified Local Yahoo!

Ambassador

Computer Knowledge

Extensive knowledge of Word for Windows, Microsoft Word, Excel, and

PowerPoint, Lotus 123 Smart Suite, Word Perfect, and Outlook Express

Resumex, EmPact and Abra Resume Management and Candidate Tracking

Constant Contact

I Prep and I Prep II

CSS

Yellowpages.com

Tier One Search Engines

Yahoo ad word Certified 2009

SEO & SEM

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