Sales Manager

Michelle (Mickey) Pierce 425-***-****

Page * ******.******@*******.***

Michelle (Mickey) Pierce

******.******@*******.***

Linked In Profile

425-***-**** Home

SUMMARY

Innovative Marketing Manager with the ability to understand business issues and create value propositions to

address them. 15+ years in sales and partner enablement in startup mode and with established enterprise

software companies.

Major strengths:

• •

Strategic thinker at Solution

global level Selling trained

• •

Executive presence Results-

oriented problem solver

• •

Presentation and Project

organizational skills management skills

PROFESSIONAL EXPERIENCE

MICROSOFT CORPORATION, REDMOND WA 2011- PRESENT

Partner and Project Manager (Interop Systems), Strategic Relations Group

• Providing strategic and consultative guidance to partners on marketing strategy for Tier 1

applications.

• Drove briefing sessions for partner engineering teams leading to efficient movement to Azure.

MICROSOFT CORPORATION, REDMOND WA 2005-2010

Senior Product Manager, Windows Server (2008-2010)

Responsible for the strategy and tactical execution of enterprise modernization (Tier 1) marketing. Worked

extensively with HP, Intel, SQL Server and Windows Server product groups. Direct executive level

customer facing interaction via case study development from UNIX and mainframe environments. Created

joint marketing plans and secured matching corporate funds with both Intel and HP.

• Developed strategy and project managed a series of 3 webinars (Secure Your Future) with Intel and HP

to inform Sun customers of options during the period of uncertainty awaiting Oracle acquisition.

Attended by viewers in 82 countries with sales pipeline of $5M.

• Organized Partner training sessions (joint with Intel) -received ratings of 4.7 out of 5.0

• Created content and presented Windows Server 2008 R2 virtual launch event - session rated in top 200

of 800+.

• Engaged IDC analysts to create Business Critical - Tier 1 white paper; created and drove launch

campaign for paper. Achieved 155% of download target within 60 days.

• Created strategy and messaging for 2009 Q4 customer awareness campaign ‘ Who Knew’,

(WebsphereLovesWindows) working across multiple business groups and ISV partners.

o Average duration on site Target 2:15 Exceeded Target 323%

o End actions Target 2,000 Exceeded Target 187%

o Blogging campaign Target 5,000 Exceeded Target 2500%

MICROSOFT CORPORATION, REDMOND WA

Analyst Relations and Partner Development, Developer Platform Evangelism (2005-2008)

Developed strategy and messaging to raise awareness of Microsoft’s enterprise readiness to partners,

customers and analysts.

Michelle (Mickey) Pierce 425-***-****

Page 2 ******.******@*******.***

• Grew ISV and SI breadth partner organization 283% during my management by creating win/win value

propositions.

• Redesigned website for Mainframe Migration Alliance resulting in 228% monthly readership boost.

• Established and managed Customer Evidence Program for legacy modernization for use by Microsoft

and partners to demonstrate Microsoft readiness to manage mission critical applications. Working with

CIOs created 6 written case studies and 3 video case studies.

IN-COM DATA SYSTEMS, DALLAS, TX 2002-2005

Business Development Manager

IN-COM Data Systems is an emerging leader in the Application Portfolio Management space with an

emphasis on search technology.

• Developed Partner value proposition and acquisition strategy - resulting in distribution channel across 7

countries.

• Created strategy and presentations for partner network. Onboarded all distributors.

• Managed contract negotiation for Sprint, Citibank, and Southwest Airlines resulting in 3 year sales

agreements.

• Obtained US government certification for Small Business categorization opening Federal opportunities.

BAAN (AURUM SOFTWARE), DALLAS, TX 1997-2002

Sales Engineer Manager

Aurum specialized in Sales Force Automation and Configuration Software

• Planned and presented specific customer targeted demos in sales engagements which were instrumental

in wins at AT&T, Lucent, and GTE.

• Led requirements gathering, determined gap analysis and managed Engineering resources for

prototyping creating customized sales demos for enterprise pursuits.

• Established ROI metrics which were used to create a field sales ROI tool.

• Project managed benchmarking of Siebel, Vantive, and Baan software with Oracle referees resulting in

white paper used as sales proof source.

SIEBEL SYSTEMS DALLAS, TX 1996-1997

Sales Engineer Manager

Charter was to open the territory through direct sales

• Worked with customers established needs, created and presented targeted demos resulting in closed

sales.

• Sales pursuit for GTE, Chase Bank, Lucent Technologies, and Dial Corp. – resulting in $1M+ deals.

• Achieved Customer Satisfaction rating of 93% conducted by 3rd party.

• Member of the team that created a successful IPO.

LEGENT CORP ACQUIRED BY COMPUTER ASSOCIATES MAY 95 DALLAS, TX 1993-1996

Sales Engineer

Legent is a leading vendor of client server and mainframe application software. Role was to turn around

problem accounts and identify new revenue opportunities.

• Solved support issues at JC Penney and helped consolidate 4 regional data centers into a single showcase

data center. JC Penney became a referenceable account -obtained CIO agreement to host 4 site visits.

• Identified an opportunity for Endeavor at EDS resulting in $1M sale.

• Created sales training program for new product release; trained US sales team.

EDUCATION and PROFESSIONAL DEVELOPMENT

University Of California, Irvine, California Bachelor of Arts

Monthly Microsoft Breakfast Marketing Seminars (2005-2010)

Online Marketing Summit- (2010) 1 Day Seminar

Michelle (Mickey) Pierce 425-***-****

Page 2 ******.******@*******.***

Northwestern University -Kellogg School of Management- (2009) 5 Day Marketing Track

Contact this candidate