Manager Marketing
Resume:
KIM ANN ZIMMERMANN
Woodbridge, New Jersey 07095
***.**********@*****.***
Senior-level professional with experience writing and editing material
covering a wide range of topics, including health, retail, technology, and
banking. Extensive experience managing the day-to-day operations of a
publication and overseeing production.
2/2007 - present Managing Editor, Macfadden Communications
Group New York
Publisher of trade magazines covering grocery, pet, home furnishings and
other markets. Manage the day-to-day operations of Grocery Headquarters,
the firm's largest and most profitable publication. Promoted in 12/2007 to
managing editor from senior editor. Supervise a staff of three staff
writers/editors, an art director and freelancers. Collaborate with sales
team to identify advertising and marketing opportunities. Develop editorial
topics for supplemental publications aimed at generating additional
revenue.
6/2004 - 2/2007 Editor/General Manager, Laurinda Publications
Mountainside, NJ
Publisher of health and lifestyle publications (Overlook View, Union County
Voice, Monmouth County Voice). Managed the day-to-day operations of growing
publishing firm. Supervised a staff of two writers, an art director and
freelancers. Interacted with Overlook Hospital executives on the production
of Overlook View. Played a key role in growing the company from one to
three publications.
9/2003 - 6/2004 Account Executive, Trylon Communications
New York
Boutique public relations firm with entertainment, television and
technology clients. Managed accounts of
clients involved in online marketing, publishing and market research.
Instrumental in placing stories in The New York Times, The Wall Street
Journal and other national media outlets as well as local print media,
radio, television and websites.
2/2003 - 9/2003 Senior Marketing Manager, I-many, Inc.
Edison, NJ
Leading provider of enterprise contract management solutions for life
science, consumer goods, foodservice and manufacturing companies. Managed
staff of two marketing managers and reported to the vice president of
marketing. Drafted and edited marketing and sales collateral, including the
company's annual report, product booklets and product data sheets. Drafted
and edited press releases, white papers, customer success stories and
bylined articles. Worked with public relations director on media
opportunities Charged with overseeing development and marketing of online
educational seminars that consistently exceeded lead generation targets by
50 percent.
1/2002 - 2/2003 Associate Editor, Edgell Communications
Randolph, NJ
Monthly publications covering retail (RIS News) and consumer goods
technology (Consumer Goods Technology). Involved in the day-to-day
operations of both magazines. Wrote articles, assigned stories, edited copy
and managed production.
4/2001 - 11/2001 Managing Editor, RetailTech Magazine
New York
Monthly publication covering retail technology. Handled day-to-day
operations of magazine. Managed staff of four writers and one art director.
2/2000 - 4/2001 Content Producer, Office.com
New York
Daily news site aimed at small business owners. Responsible for
restaurant/retail segment of the site. Assigned and edited stories. Wrote
headlines and teaser copy. Prepared copy and artwork to post to site.
2/1997 - 2/2000 Technology Editor/Writer, Fairchild Publications
New York
Held several positions, including technology section editor, at Supermarket
News, a weekly publication for grocery industry professionals. Promoted
from associate editor of Executive Technology, a monthly magazine covering
retail technology. Supervised staff and coordinated production. Edited
daily news updates and posted to the magazine's website.
6/1996 - 12/1996 Managing Editor, Wideband Magazine
New York
Start-up semi-monthly publication for consumer electronics retailers.
Edited all copy for content and style. Managed layout and production
process. Assigned freelance articles. Authored articles.
12/1991 - 6/1996 Managing Editor, Imaging Magazine
New York
Monthly magazine for technology executives focusing on document management
and workflow. Edited all copy for content and style. Coordinated
production. Compiled user stories for book entitled Imaging Success
Stories.
10/1990 - 10/1991 Technology Editor, U.S. Banker
New York
Monthly magazine for bank executives. Researched, wrote and edited feature
articles and short news stories.
10/1989 - 10/1990 Assistant News Editor, MIS Week
New York
Weekly publication covering technology companies. Assisted news editor with
coordinating assignments, scheduling photo shoots and editing articles.
6/1988 - 10/1989 Associate Editor, Bank Systems and Technology
New York
Monthly publication for bank technology executives. Author articles on
hardware and software for monthly magazine serving bank technology
officers.
6/1986 - 6/1988 Senior Editor, Kane's Beverage Week
Fanwood, NJ
Weekly newsletter for beverage company CEOs and marketing executives.
Covered marketing strategies and legislative issues.
1/1986 - 6/1986 Correspondent, Philadelphia Inquirer
Philadelphia
Reported on municipal meetings for daily newspaper and wrote features for
weekly magazine.
EDUCATION
5/1986 Bachelor's Degree, Communications/Journalism
Glassboro State College
TECHNOLOGY
InDesign/InCopy
QuarkXpress Desktop Publishing
Vignette Story Server Web Publishing System
Microsoft Word
Microsoft Outlook
Microsoft Excel
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