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Manager Marketing

Location:
7095
Posted:
August 17, 2011

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Resume:

KIM ANN ZIMMERMANN

*** ********* ******

Woodbridge, New Jersey 07095

abgxls@r.postjobfree.com

732-***-****

Senior-level professional with experience writing and editing material

covering a wide range of topics, including health, retail, technology, and

banking. Extensive experience managing the day-to-day operations of a

publication and overseeing production.

2/2007 - present Managing Editor, Macfadden Communications

Group New York

Publisher of trade magazines covering grocery, pet, home furnishings and

other markets. Manage the day-to-day operations of Grocery Headquarters,

the firm's largest and most profitable publication. Promoted in 12/2007 to

managing editor from senior editor. Supervise a staff of three staff

writers/editors, an art director and freelancers. Collaborate with sales

team to identify advertising and marketing opportunities. Develop editorial

topics for supplemental publications aimed at generating additional

revenue.

6/2004 - 2/2007 Editor/General Manager, Laurinda Publications

Mountainside, NJ

Publisher of health and lifestyle publications (Overlook View, Union County

Voice, Monmouth County Voice). Managed the day-to-day operations of growing

publishing firm. Supervised a staff of two writers, an art director and

freelancers. Interacted with Overlook Hospital executives on the production

of Overlook View. Played a key role in growing the company from one to

three publications.

9/2003 - 6/2004 Account Executive, Trylon Communications

New York

Boutique public relations firm with entertainment, television and

technology clients. Managed accounts of

clients involved in online marketing, publishing and market research.

Instrumental in placing stories in The New York Times, The Wall Street

Journal and other national media outlets as well as local print media,

radio, television and websites.

2/2003 - 9/2003 Senior Marketing Manager, I-many, Inc.

Edison, NJ

Leading provider of enterprise contract management solutions for life

science, consumer goods, foodservice and manufacturing companies. Managed

staff of two marketing managers and reported to the vice president of

marketing. Drafted and edited marketing and sales collateral, including the

company's annual report, product booklets and product data sheets. Drafted

and edited press releases, white papers, customer success stories and

bylined articles. Worked with public relations director on media

opportunities Charged with overseeing development and marketing of online

educational seminars that consistently exceeded lead generation targets by

50 percent.

1/2002 - 2/2003 Associate Editor, Edgell Communications

Randolph, NJ

Monthly publications covering retail (RIS News) and consumer goods

technology (Consumer Goods Technology). Involved in the day-to-day

operations of both magazines. Wrote articles, assigned stories, edited copy

and managed production.

4/2001 - 11/2001 Managing Editor, RetailTech Magazine

New York

Monthly publication covering retail technology. Handled day-to-day

operations of magazine. Managed staff of four writers and one art director.

2/2000 - 4/2001 Content Producer, Office.com

New York

Daily news site aimed at small business owners. Responsible for

restaurant/retail segment of the site. Assigned and edited stories. Wrote

headlines and teaser copy. Prepared copy and artwork to post to site.

2/1997 - 2/2000 Technology Editor/Writer, Fairchild Publications

New York

Held several positions, including technology section editor, at Supermarket

News, a weekly publication for grocery industry professionals. Promoted

from associate editor of Executive Technology, a monthly magazine covering

retail technology. Supervised staff and coordinated production. Edited

daily news updates and posted to the magazine's website.

6/1996 - 12/1996 Managing Editor, Wideband Magazine

New York

Start-up semi-monthly publication for consumer electronics retailers.

Edited all copy for content and style. Managed layout and production

process. Assigned freelance articles. Authored articles.

12/1991 - 6/1996 Managing Editor, Imaging Magazine

New York

Monthly magazine for technology executives focusing on document management

and workflow. Edited all copy for content and style. Coordinated

production. Compiled user stories for book entitled Imaging Success

Stories.

10/1990 - 10/1991 Technology Editor, U.S. Banker

New York

Monthly magazine for bank executives. Researched, wrote and edited feature

articles and short news stories.

10/1989 - 10/1990 Assistant News Editor, MIS Week

New York

Weekly publication covering technology companies. Assisted news editor with

coordinating assignments, scheduling photo shoots and editing articles.

6/1988 - 10/1989 Associate Editor, Bank Systems and Technology

New York

Monthly publication for bank technology executives. Author articles on

hardware and software for monthly magazine serving bank technology

officers.

6/1986 - 6/1988 Senior Editor, Kane's Beverage Week

Fanwood, NJ

Weekly newsletter for beverage company CEOs and marketing executives.

Covered marketing strategies and legislative issues.

1/1986 - 6/1986 Correspondent, Philadelphia Inquirer

Philadelphia

Reported on municipal meetings for daily newspaper and wrote features for

weekly magazine.

EDUCATION

5/1986 Bachelor's Degree, Communications/Journalism

Glassboro State College

TECHNOLOGY

InDesign/InCopy

QuarkXpress Desktop Publishing

Vignette Story Server Web Publishing System

Microsoft Word

Microsoft Outlook

Microsoft Excel



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