DONALD CISLO
**** ******** ***** #****, *** Diego, CA 92122 630-***-**** ******.*.*****@*******.***
MARKETING & SALES MANAGER
Manufacturing / Distribution / Logistics
Expert at leveraging operations and reorganizing conglomerate functions; promoting marketing initiatives, profit
margins and medium channels to deliver exceptional business results across fortune 1,000 companies. Possess a
record of achievement integrating innovative strategies to enhance market share, revenue growth and obtain
forecasted targets. Tenacious and proficient in analyzing needs and devising solid plans to optimize ROI while
driving top line and bottom line expansion in competitive markets. Results oriented and versatile professional
with a strong work ethic and natural leadership capabilities to clearly articulate performance improvement avenues
and driving cross/intra-functional teams to mutual goals as an diversity specialist.
CORE QUALIFICATIONS
Budgeting/Financial Planning Brand Awareness/Promotion New Product Launch
Strategic/Target Marketing Project/Program Management Contract Negotiations
Customer/Public Relations Research/Analysis/Data Mining Business Development
PROFESSIONAL EXPERIENCE
2009 – 2010
STAPLES INTERNATIONAL, INC., San Diego, CA
Business Development Manager
Devised marketing approaches based on KPI (key performance indicators), including AOV (average order value),
direct-marketing responses, closing ratios, product segment purchasing patterns, ad sales cycle turnaround, and
more. Influenced accounts to enhance procurement processes by leveraging marketing initiatives and trends
Accomplishments:
Augmented revenue $3.4 million annually through introduction of marketing campaigns targetin g large
medical groups.
Obtained 190% of quotas via integration of direct marketing strategies to CXOs and purchasing managers.
Achieved #1 in District for Sales volume due to effective Salesforce.com analytics.
Attained Sales Excellence Awards and Executive Recognition 15 months consecutively.
Enhanced account activations 34% through instituting an account setup process which also effectively
streamlined revenue channels.
Orchestrated successful negotiations and contract management for mid-to-large size markets including
Fortune 1,000 companies.
December 2004 – May 2009
ENTERPRISE HOLDINGS, LLC., Spokane, WA
Operations/Branch Manager (April 2007 – May 2009)
Compiled and mined data to establish market price points and to identify up-sell opportunities. Implemented
regional target marketing campaigns responsible for the acquisition of company’s top target accounts. Delivered
monthly and quarterly revenue forecasts and marketing plans to the Regional Vice President and conducted
internal area and regional meetings speaking publicly to large groups on topics such as consumer behavior, sales
techniques, time management, negotiation skills, and enhancing operating profit. Trained 10 employees to
become successful in supervisory roles and won numerous awards for Operating Profit, Revenue Growth, Fleet
Growth, Customer Service, and Employee Retention
Accomplishments:
Maximized sales 2009 – 161%, 2008 – 149%, 2007 – 136%, 2006 – 120%, 2005 – 112% by effectively
leading teams to adapt to market conditions and promoting double digit growth during a difficult market era.
Supervised operations of 12 sales representatives that ranked 11th in revenue upgrades out of 6,000 varies
markets in the company. Implemented instrumental changes to call center leading to boost in sales traffic.
Decreased costs 35% via integration of changes in key operational processes.
Continued
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Improved customer service scores by 45% to some of the highest in the corporation through incorporation of
customer value initiatives.
Assistant Sales Manager (June 2005 – April 2007)
Represented the company’s Corporate Core Values Council as an elected official, supervised customer service,
operations, staff, facilitated human resources activities including; training, evaluation and performance measures.
Ensured the branch complied with company policies, procedures, rules and regulations and all applicable laws, as
well as the consistent application of proper underwriting practices, including auditing of rental contracts. Oversaw
sales and marketing efforts, negotiation of payment plans, accounts receivable, collections and fleet operations
Accomplishments:
Increased profitability 20% via establishing corresponding price points and analyzing market trends.
Generated an increase in fleet of 19% and profit – 20% via creation of a tracking program which allowed for
analyzing market trends and establishment of price points in a highly competitive industry
Drove customer service scores to 27% through restructuring procedures, reducing wait times, upgrading fuel
and optional insurance.
Augmented process improvements 27% and ensured quality of customer service scores.
Sales Representative (December 2004 – June 2005)
Provided rental assistance to new and existing customers as well as external business partners including;
insurance adjusters or agents, dealerships, auto body shops, road-side assistance and national reservations to
obtain appropriate information regarding the status and availability of rentals and customers’ vehicles. Collected
account receivables and vehicles, applied appropriate rental charges and handled all forms of customer payments.
Accomplishments:
Achieved a promotion to management faster than any other employee in regional history from hard work and
determination.
“#1 Top Producer” in an exclusive Sales Elite Group as well as gained recognition for high customer service
scores and service feedback
Conducted speaking engagements to groups of other representatives on tips, tricks and sales techniques.
Produced $1 million in annual sales by interacting and servicing twice as many customers as a typical
representative.
Engendered a 68% close ratio compared to the company average close ration of 34% and greatly affected
branch’s bottom line.
November 2002 – June 2005
DMC SELLERS, Santa Barbara, CA
Owner
Delivered custom service, highly effective advertisements and manage d product distribution. Founded an e-
commerce company which distributed products to online consumers in both domestic/international service realms
Accomplishments:
Grew company operations from zero to profiting more than $15,000 annually on a part-time basis.
ADDITIONAL EXPERIENCE
June 2000 – July 2002
VECTOR MARKETING CORPORATION, Elgin, IL,
Branch Sales Manager (June 2001 – July 2002) / Field Sales Manager (FSM) (June 2000 – June 2001)
1994 – 2000
ANTENEX, INC., Chicago, IL, Product Manager/Various Positions
EDUCATION
KELLER GRADUATE SCHOOL OF MANAGEMENT, DEVRY UNIVERSITY, San Diego, CA, Master of Business
Administration. Graduated with Honors Distinction.
WESTMONT COLLEGE, Santa Barbara, CA, Bachelor of Science in Business and Economics