Marketing Sales

CAREER SUMMARY

More than * years of solid B*C marketing experience, delivering profitable

solutions to drive sales, attract and maintain customers, and build a solid

corporate brand. Special talent for enhancing corporate marketability

through electronic and print marketing tools as well as clear, effective

corporate messaging. Stellar organizational and planning skills as

demonstrated in successful event planning and execution. Rolled out

multiple large-scale corporate re-branding campaigns. Gained extensive

experience communicating with vendors and event support personnel, and

effectively managed national marketing teams. Earned a solid reputation for

being successful, enthusiastic, efficient and hands-on.

Core Strengths

Strategic Marketing & Event Planning & Corporate Brand Development

Sales Execution Business-to-Customer (B2C)

Internet & Email Direct Marketing Customer Relationship

Marketing Techniques Management

Budgeting & Allocation Team Building & Vendor & Client Communication

Market Research Leadership

Public & Media Relations

EXPERIENCE

Footprint Marketing Atlanta, Georgia

Marketing Director June 2009-Present

Responsible for managing new business development and strategic planning to

maximize growth and profitability; established growth plans for company and

personally managed account calls, presentations and negotiations on a

national level. Conceptualizes and develops appropriate marketing solutions

to benefit customers, increase market share and overall sales.

. Conduct market research to determine market requirements for existing

and future products

. Create analysis of customer research, current market conditions and

competitor information

. Develop and implement marketing plans and projects for new and

existing products

. Manage the productivity of the marketing plans and projects

. Monitor, review and report on all marketing activities and results

. Deliver marketing activity within agreed timeframe and budget

. Company Liaison with media and advertising agencies

. Manage and coordinate all marketing, advertising and promotional staff

and activities

. Create and launch all consumer and retail promotions, co-promotions,

corporate sponsorships, marketing collateral, advertising efforts and

media relations.

Insights Marketing and Promotions

Atlanta, Georgia

Marketing and Promotions Specialist

April 2007-June 2009

Developed marketing programs for a variety of business-to-customer clients.

Used an integrated approach to create balanced programs for clients to

build their respective brands and businesses.

. Developed marketing and brand messaging strategies for major corporate

clients including COVERGIRL, Victoria Secret PINK and Coca-Cola.

. Provided consultation in positioning, strategic direction, promotions,

marketing, advertising research development and analysis and special

event program development and execution.

. Worked closely with media, advertising agencies and brand management

teams to increase awareness, market and increase sales of products to

targeted consumer segments.

. Created and managed new and existing product launches to ethnic and

targeted consumers via in store promotions, special events, market

research and sampling.

. Managed 10 part-time marketing managers in key markets throughout the

United States.

Provided clients with post event analysis including consumer and

account feedback, sales results, brand and competitor presence.

. Responsible for negotiating and securing sponsors, venues, and

clients.

. Completed competitive analysis on the markets and develop themes for

each marketing campaign.

Universal Sports Management

Atlanta,

Georgia

Sports Marketing and Communications Specialist

August 2006-April 2007

Managed corporate marketing and communications functions, overseeing a $1

Million Dollar budget and promotional team. Direct brand management, PR,

media relations, corporate positioning, product launches, advertising,

sales collateral and tradeshow marketing.

. Provided a variety of services for sports clients including, athlete

endorsements, event production, sponsorship negotiations, marketing,

public relations and scheduled appearances.

. Successfully implemented and executed over 15 NFL, NBA and MLB

celebrity fundraisers for nonprofit organizations; raising over $1

million dollars for numerous foundations and charities.

. Developed promotions to attract the attention of the public, media and

corporations.

. Worked closely with media by arranging interviews, providing

statistics and press releases.

. Developed and implemented strategies to enhance several athletes'

images through his/her association with sports.

Hollowell, Foster and Gepp, P.C.

Atlanta, Georgia

Marketing Assistant

December 2005-August 2006

Supported Marketing Director with marketing, public relations, client

development and office duties.

. Assisted in the management of client accounts

. Assisted in the preparation of marketing collateral and the

implementation of all marketing initiatives

. Researched and tracked new business opportunities

. Produced and updated content for company website

. Maintained and updated company database

. Prepared client pitches

. Coordinated and produced copy to appear in print and online

publications

EDUCATION & TRAINING

Troy University, Sorrell College of Business Atlanta, Georgia

Masters of Business Administration June 2011

Dartmouth College, Tuck School of Business

September 2010

Online Bridge Program-Marketing Series

Valdosta State University, College of the Arts Valdosta,

Georgia

Bachelor of Fine Arts, Broadcast Journalism

December 2005

PROFESSIONAL AFFILIATIONS

American Marketing Association

National Black MBA Association

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