Susie Mead
**********@*****.*** • HOME: 281-***-**** • MOBILE: 281-***-****
***** ********* ******* **. ******, Texas 77389
Summary of Qualifications
Dynamic and top performing Sales and Marketing Representative with experience in sales and
marketing, public relations, staff management, targeted media placement and non traditional
marketing techniques.
Well organized, multi tasker, excellent written and verbal skills, self starter, detail oriented, works
well individually and with teams.
Proven track record of accurately completing research, reporting information, management,
marketing, and business development efforts within budgets.
Highly focused and results oriented in supporting complex, deadline driven operations; able to
identify goals and priorities while resolving potential issues in initial stages.
Over 15 years experience in the customer service, retail, and portrait industry.
Exceptionally skilled in personnel supervision and training.
Technical Skills
Microsoft office (Word, Excel, Access, Outlook, Power Point) Personal computer hardware and
software, Type 40 wpm
PROFESSIONAL EXPERIENCE
Palmarez Corporation/La Portrait Boutique Photography March 2010 Current
Houston, TX.
Marketing Director
• Create and prepare operational, budget and sales reports for new independent business
• Plan, coordinate and direct marketing activities and strategies to endorse services and
products
• Set sales goals based on period, quarter and annual projections
• Assemble strategic corporate, media and PR communications to increase visibility and stir
interest
• Designed and Implemented new company website
• Design company mailers, advertising campaigns to reach target clientele
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• Cross promote with local businesses to drive company awareness
Accomplishments:
Achieved total sales of $128,000 in this first year business as a direct result of marketing strategies
and projection planning.
Increased client base by 520% in first 6 months of employment
Raised average sale per transaction by 298% in first 3 months of employment
Designed, created and implemented new company website causing an influx of web hits by 300%
Secured spotlight on business by having a live TV segment on Great Day Houston featuring our
company.
Featured on the cover of two local Houston magazine covers.
Partners with St. Jude Children’s Hospital for charity events
Consumer Programs Inc
Houston, TX January 2001 – March 2010
District Sales Manager
• Direct report for 12 Houston Sears Portrait Studios
• Supervised up to 120 studio employees
• Prepared and reviewed operational reports and schedules to ensure accuracy and efficiency
• Coordinate monthly, quarterly, annual reports and statements on business trends
• Set goals, established deadlines, and delegated duties to successfully accomplish all
business directives
• Ensure an exceptional client experience by effectively delivering high quality service while
upholding the set standards of all company guidelines.
• Partner with Managers to staff assigned stores with high caliber associates through
networking, recruiting, selecting, hiring and training.
• Develop and promote quality candidates into progressive and meaningful positions through
continuous succession planning.
• Take appropriate action up to and including termination and consultation with Human
Resources.
• Developed marketing materials and scripts for customer acquisition.
• Strategically planned marketing campaigns via email, referrals, cold calls and trade shows
for prospective clients and growth.
• Conducted orientation sessions, provided staff development programs using knowledge of
effectiveness and methods such as classroom training, demonstrations, on the job training,
meetings, conferences and workshops.
• Meet and exceed sales and profit goals established by the company.
• Create, foster, and ensure an effective team culture focused on positive employee morale.
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• Develop district customer base and increase customer retention.
Accomplishments:
Successfully created and implemented studio events that were rolled out into multiple districts and
regions within the company.
Assisted Human Resources in the re write of policies and procedures handbook
Traveled to various cities and states to assist in the training and development of other District
Managers.
Prepared new Regional Directors on District level functions prior to their local installation
Positions Held at CPI:
Regional Director in Training
District Manager
Area Manager
District Training Manager
Studio Manager
2005 – Area Manager of the Year Award
2006 – Rookie District Manager of the Year Award / Best District Controlled Labor Award
2007 Highest District Customer Service Award / Highest District Photography
Performance Award
2008 – Runner up District Manager of the Year Award
2009 – Highest District Sales Average Award
Portraits International
Nacogdoches, Texas March 1998 – January 2001
Studio Manager
• Meet and exceed sales goals as set forth by the company.
• Increase customer base and retention by building marketing campaigns and events, cold
calling, referrals and networking.
• Prepared and reviewed operational reports and schedules to ensure accuracy and
efficiency.
• Ensure an exceptional client experience by delivering high quality service and positive
customer rapport.
• Work closely with District Manager to hire and train high caliber associates.
• Open and close studio. Cash counting and deposits.
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