Marketing Director

RICHARD MERZ *** **ND AVE // SEATTLE WA ***** // ******@*****.***

An experienced leader with proven results coordinating creative teams and business partners to develop game-changing

integrated brand development and campaigns.

2009-Present Eddie Bauer LLC // Bellevue, WA

Director of Brand Design

I led the agency-like brand design team in developing and evolving the look and feel

of the Eddie Bauer brand. I mentored and directed my group to create successful

seasonal campaigns, advertising, product and marketing promotions, customer

rewards programs, product packaging, and collateral for corporate and HR programs.

Work was presented directly to business partners, the CEO and executive committee,

• Developed strategy and campaigns for advertising and marketing programs

• Mentored and grew talented staff nominated for Best of Bauer awards

• Directed concept team creating cohesive tri-channel seasonal campaigns which

generated positive yearly comps.

• Developed new aspirational story telling platforms to create brand engagement

leading to measurable shift in brand awareness and perception.

• Led strategy, design and implementation of new branding suite and guidelines

across all communications and practices.

• Rebranded look and feel of all licensed products, Home, Baby, Travel leading to

a $2 million increase in revenue.

• Designed and built new sub-brand, First Ascent, directing all elements of branding

creative strategy and execution. Business developed $30 million revenue in 2 years.

• Awarded Best of Bauer Special Achievement 2009 by CEO

2008-2009 Eddie Bauer Holdings // Bellevue, WA

Senior Art Director Retail Design

• Led group of art directors, designers and free-lancers in retail and brand design

• Concepted seasonal messaging and campaign look and feel

• Mentored group through changes in leadership and brand direction

• Collaborated with cross-functional group in developing new efficient process plan

• Developed progression of brand through graphic art direction

2006-2008 Eddie Bauer Holdings // Bellevue, WA

Art Director Retail Design

• Designed new brand direction for packaging and hang tag systems

• Responsible for creation of education tools to associates at over 400 stores

• Developed creative for Eddie Bauer Licensed products

• Created identities for proprietary technology systems

2002-2006 K2 Sports // Vashon, WA

Art Director K2 Snowboarding

• Led creative team developing the brand essence of K2 Snowboarding

- Developed graphics for over 130 snowboards, 22 boots, 12 bindings

• Managed creation and production of all global marketing materials including:

- Dealer and consumer product catalogs

- Tradeshow graphics, fixtures and presentations

- Global advertising campaign

- Product packaging, point of sale displays and promotions

- Planning and art direction for action and product photo shoots

- Website development

• Responsible for managing and developing design staff

2000-2002 Freelance Art Director // New York, New York

• Worked within agencies and on contracted projects:

• Assisted Senior Art Directors in new business pitches

• Developed concepts for Revlon, Mini Cooper and Target campaigns

• Designed packaging and point of purchase displays for major sports retail outlets

1997-2000 O’Brien Watersports // Redmond, WA

Art Director

• Managed small creative team in support of product and marketing

• Created graphics for varied divisions of company including ski, wakeboard, etc.

• Designed all global marketing materials including: catalogs and advertising

EDUCATION: BS - Marketing and Art Minor, University Rhode Island, Kingston, RI

International Marketing Program, University Grenoble, Grenoble, France

School of Visual Concepts, Seattle, WA

RICHARD MERZ 918 32ND AVE // SEATTLE WA 98122 // ******@*****.*** // 206-***-****

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