Whitney Evans Ehret

215-***-**** • **** Parrish Street Philadelphia PA 19130 • abgxe6@r.postjobfree.com

Summary of Qualifications:

Accomplished manager experienced in the development, execution, and assessment of

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integrated communications and marketing plans.

Excellent verbal and written communications skills. Expertise in crafting engaging

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content for broadcast, print, web, and social media platforms.

Dynamic media relations professional with established relationships and contacts

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nationwide.

A proactive, energetic, organized professional with natural leadership abilities. Team

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oriented and results-driven.

Professional Experience:

2008 – Present National Foundation for Celiac Awareness (NFCA): Ambler, PA

D irector of Communications

• Heads development, execution and assessment of foundation’s comprehensive short and

long term integrated communications plans.

• Serves as primary press contact directing all publicity and media outreach.

• Serves as Editor-in-Chief of all foundation publications, patient resources, marketing

materials, online and social media content.

• Responsible for corporate sponsor and vendor relationship cultivation and engagement.

• Leads organization and promotion of fundraising and community health events.

• Supervises 3-member communications team.

S pecial Events Coordinator

• Involved in planning and execution of fundraising and awareness events.

• Organized and trained event volunteers.

• Developed and executed post event communications and development plans.

Achievements:

Spearheaded national celiac disease awareness campaign, reaching over 112 million

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Americans through significant media exposure. Press coverage highlights included:

CNN, The New York Times, The Los Angeles Times, San Francisco Chronicle,

Everyday with Rachel Ray Magazine, Philadelphia Magazine, NPR and ABCNews.com.

Directed online initiatives garnering 50,000 unique website visitors weekly, social media

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networks spanning 10,000 active users, and an electronic monthly newsletter readership

of 70,000 subscribers.

Crafted and executed publicity plans for 9 fundraising and educational events across the

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country.

Engaged corporate sponsors and professional organizations including BlogHer, Inc.,

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Blue Diamond Growers, National Restaurant Association (NRA), Quest Diagnostics,

TH Foods, Wal-Mart Stores, and Whole Foods Market in creative, integrated online

promotional campaigns and communications projects.

Authored consumer health information resources published by The Chicago Tribune,

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Anheuser-Busch, McCormick/Thai Kitchen, and ShopRite Stores.

Produced Public Service Announcements featuring Marc Zumoff, voice of the

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Philadelphia 76ers, Marc Summers, Food Network host, and Sarah Jane Smith, LPGA

tour member.

Scripted and produced online video series to educate consumers on the subject of celiac

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disease and its only known treatment, a gluten-free diet.

Booked appearances and prepared presentations for more than 10 speaking

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engagements at national healthcare and food industry conferences, trade shows and

events.

Conducted and analyzed nationwide online research surveys evaluating patient health

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and wellbeing, provider experiences, education and understanding.

Supported the development and marketing of NFCA’s online Continuing Education

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(CE) programs accredited by the American Dietetic Association (ADA), American

Culinary Federation (ACF), and the Accreditation Council for Continuing Medical

Education (ACCME).

Additional Employment:

2010 - Present Wissahickon Community Aquatic Club: Blue Bell, PA

H ead Youth Diving Team Coa ch

2007- 2008 The National Football League Network: Mount Laurel, NJ

P roduction Assistant

2004- 2008 CBS Sports: New York, NY

S tage M anager, Production Assistant

2000-2004 Cedarbrook Country Club: Blue Bell, PA

Y outh Swimming I nstructor, Youth Diving Team Coach

Computer Skills:

Microsoft Office 2000/XP Applications, Adobe Acrobat, Photoshop & Illustrator, QuarkXpress,

Vertical Response, Constant Contact, Salesforce, Typepad, Wordpress, Facebook, Twitter, Linkedin, Youtube,

Foursquare, Bit.ly, Google Analytics.

Education:

2008 Villanova University: Villanova, PA

B .A., School of Arts & Sciences

2003 The William Penn Charter School: Philadelphia, PA

H igh School Diploma

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