Sales Marketing

Deborah Saunders

***********@*****.*** . 281-***-****

Business Development/Marketing Leadership

Forward-thinking, versatile manager accomplished in heightening corporate

visibility, professional image, and market share of firms via sheer

determination, unwavering focus on achieving targets, and innovative

marketing and business development strategies. Loyal professional

possessing results-centric vision, resourcefulness, and excellent work

ethic; willingness to take on new initiatives, overcome tough challenges,

and assume increasingly responsible roles.

. Transformed a virtually unknown CPA and management consulting firm from

the 21st to the 12th largest CPA firm in Houston as Director of Business

Development; positioned the firm favorably to generate $10 million in 2

years.

. Leveraged multifaceted approach, including networking association and

radio talk show participation, speaking engagements, and newspaper

publicity to boost visibility for a CPA firm; presented with an award by

the Houston West Chamber of Commerce in recognition of business

development and community involvement.

. Championed relationship building and developed on-target marketing and

business development program for the 5th largest public accounting firm

in Houston; secured key face -to-face meetings with 80+ companies in just

10 months.

Areas of Expertise

Relationship Building . Strategic Planning . Marketing Planning . Rapport

Building . Relationship Selling . C-Level Presentations

Problem Resolution . Cross-Functional Collaboration . Marketing

Communications . Program Development . Client Relations

Team Building, Hiring, & Leadership . Opportunity Identification & Capture

. Revenue Growth . Contract Negotiations

Professional Experience

CardioNexus Corporation, Houston, Texas . 2010 - 2011

CardioNexus Corporation is an affiliated company of Panasonic Healthcare

dedicated to reducing cardiovascular disease through early detection and

prevention.

Executive Consultant, Marketing and Sales Operations (Contract): Managed

all sales, marketing, and operational efforts. Led marketing and

advertising initiatives, including ad production and placement, contract

negotiation, and marketing management. Directed all marketing campaigns,

including email blasts, direct mail, follow up letters, and product demo

presentations.

. Preparation of the marketing plan, and overall launching plan of the

medical device.

. Set up infrastructure and operations including selection of the sales

team.

. Led productive negotiations for marketing efforts to impact the bottom-

line, including securing a favorable contract which brought down original

cost of $15K down to $10K.

. Maximized ad placement by negotiating a contract to include multiple ads

in 5 publications that originally only included one ad- the end result

secured 3 ads in all 5 publications.

Therapy Track, LLC, Houston, Texas . 2009 - 2010

Software provider; flagship product is Web-based program that helps

hospitals track/optimize productivity for ancillary services.

Vice President of Sales and Marketing (Contract): Online productivity

software sales to C level decision-makers, including CEOs, CFOs, and COOs.

Kept abreast of market needs (targeting mainly Hospital CFOs and Directors)

and drove marketing communications strategies to optimize sales

opportunities. Served as the face and voice of the company at Hospital

Conventions and Expos.

. Increased Therapy Track's product demonstrations by 500%.

. Executed numerous tasks, including scheduling and conducting Webinars to

drive product sales.

. Built and maintained mutually beneficial relationships.

. Managed prospecting and lead generation database.

Deborah Saunders . ***********@*****.*** . PAGE TWO

Professional Experience

(Continued from previous page)

McConnell Jones Lanier & Murphy LLP, Houston, Texas . 2004 - 2007

CPAs/management consultants; provider of financial, management,

administrative, and technology support services.

Director of Business Development: Professional services sales to small,

middle market, large corporations, and non-profit organizations. Gained an

understanding of prospective client needs to develop customized proposals.

. Improved team cohesion to facilitate attainment of organizational

objectives and grow sales in target market segments.

. Delivered consistent revenue increases by leading strategic direction and

annual marketing planning.

. Created and customized proposals for prospective clients based on

evaluation and stated goals.

. Formed advantageous relationships with industry influencers, key

community, and strategic alliances.

. Established profitable business relationships with Dynegy, CenterPoint,

and Shell.

. Selected as Ambassador for The Greater Houston Partnership and achieved a

lifetime membership.

Gainer, Donnelly & Desroches, LLP, Houston, Texas . 2002 - 2004

CPA firm; provides audit, tax strategies and consulting services to middle-

market, privately owned companies.

Marketing Director (Business Development): Defined and led execution of

marketing plan, with oversight of a $200,000 marketing budget and all

aspects of media communications, including press releases, ad production

and radio interviews. Delivered marketing training, drove business

development, and authored prospective client proposals. Streamlined design

process for new logo, corporate brochures, and the Web. Provided leadership

to a 20 member-marketing team.

. Captured 50+ new business opportunities.

. Honored with the Star Award in recognition of business development and

community involvement.

. Invited as Guest speaker at The Houston Business Show and The Business

Breakfast Show on Business Radio 650.

. Secured key mention in The Houston Chronicle and Houston Business Journal

through media relations.

. Solidified the company's presence in the community by serving on planning

and event committees for 6 different Chambers of Commerce organizations

and other associations.

Mann Frankfort Stein & Lipp Advisors, Inc., Houston, Texas . 2001 - 2002

The 5th largest public accounting firm in Houston with a staff of over 250.

Business Development Director: Directed implementation of initial marketing

initiative for the Profit Enhancement Group. Defined strategies for revenue

stream identification through the use of several databases. Introduced and

implemented telemarketing call program to secure meetings with executive

decision-makers, including CEOs and CFOs.

Additional accomplishments took place in the following roles:

Manager - E-Commerce Client Services with WorldByNET.com Inc. (1999 -

2001): Standardized operating procedures for customer service function and

optimized performance.

Client Services Manager with FARO Pharmaceuticals, (1997 - 1999):

Identified, hired, and trained top sales talent. Played a central role in

ensuring optimal support services for 4 regional sales managers and 28

sales specialists. Oversaw benchmarking to ensure compliance with FDA and

other pharmaceutical industry standards.

Professional Affiliations

Board Member, Turnaround Management Association - Present

Mentorship Committee, Healthcare Financial Management Association - 2010

Ambassador and Lifetime Member, Greater Houston Partnership 2006-2008

Board Member, MIT Enterprise Forum - 2007

Programs Committee, Women's Finance Exchange - 2007

Education Degree, Merchandising/Marketing, Bauder

College, Arlington, Texas

Contact this candidate