Ashley Rose Becker

*** **** ********* ******

650-***-****

Santa Barbara, CA 93101

abgx6v@r.postjobfree.com

Education:

University of California Santa Barbara, 2002-March 2006

. B.S. in Financial Mathematics and Statistics

. Cumulative GPA 3.76, Major GPA 3.90

. Graduated with High Honors

Professional Experience:

Marketing Database Analyst December 2008 - Present, AGIA

. Performed mixed media analysis, customer profiling, multivariate

segmentation, and built regression models to design campaigns to reach

the people with the highest potential to respond

. Implemented post-launch campaign analysis and membership file

frequency analysis to identify the best buyer indicators and recommend

new testing segments

. Collaborated with marketing managers, coordinators, system

programmers, and outside vendors to facilitate timely completion of

direct mail and email campaigns

. Created results reports, analyzed marketing trends, and acted as a

statistical consultant during the planning phases of multi channel

campaigns

. Conducted several statistics training courses to both marketing

coordinators and client marketing managers

. Managed the creation, implementation, and validation of a new

regression model for direct mail solicitations

. Created ad hoc reports and set up user friendly databases as needed

for upper management

. Assisted in the implementation and specifications of a new database

interface for campaign set-up and trend analysis

. Evaluated retention efforts to better forecast buyer activity and

recommend areas of improvement

. Worked with upper management to propose the acquisition of new

modeling software

. Developed time efficient list selection logic in Access, SQL Query

Analyzer, and SAS

Internet Media Planner February 2008 - August 2008, Fisher Investments

. Negotiated with vendors on a daily basis to optimize online media

plans and reduce overall cost per lead

. Created and taught an introductory Microsoft Access course to the

Marketing team

. Built reports using Access to track relevant performance metrics to

analyze online ad placements and analyze response trends

. Met monthly deadlines to optimize existing online campaigns while

balancing a budget of over $400,000 per month

Marketing Analyst Assistant, June 2006-January 2008, Fisher Investments

. Used CART and SAS logistic to analyze the predictive power of past

data and segment the prospect file into groups based on predicted

response

. Analyzed marketing campaigns and used past performance trends to

optimize cost per qualified lead

. Generated numerous reports summarizing monthly performance in

Microsoft Access to quantify optimization suggestions to upper

management

. Analyzed strategy behind entire mail program and found several ways to

make the process more time and cost efficient

. Acted as a statistical reference for the marketing department

Math Tutor, 1998-December 2007

. Over eleven years experience tutoring Advanced Algebra, Geometry,

Calculus, SAT and Statistics

Personal:

Computer Skills

. Matlab, SAS, SQL, Microsoft Access, Microsoft Word, Microsoft Excel,

Microsoft Query, Microsoft PowerPoint, Windows XP, Internet Explorer,

Entiera Insight, Categorical and Regression Trees (CART)

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