Marketing Management
Resume:
Ashley Rose Becker
Santa Barbara, CA 93101
***.*********@*****.***
Education:
University of California Santa Barbara, 2002-March 2006
. B.S. in Financial Mathematics and Statistics
. Cumulative GPA 3.76, Major GPA 3.90
. Graduated with High Honors
Professional Experience:
Marketing Database Analyst December 2008 - Present, AGIA
. Performed mixed media analysis, customer profiling, multivariate
segmentation, and built regression models to design campaigns to reach
the people with the highest potential to respond
. Implemented post-launch campaign analysis and membership file
frequency analysis to identify the best buyer indicators and recommend
new testing segments
. Collaborated with marketing managers, coordinators, system
programmers, and outside vendors to facilitate timely completion of
direct mail and email campaigns
. Created results reports, analyzed marketing trends, and acted as a
statistical consultant during the planning phases of multi channel
campaigns
. Conducted several statistics training courses to both marketing
coordinators and client marketing managers
. Managed the creation, implementation, and validation of a new
regression model for direct mail solicitations
. Created ad hoc reports and set up user friendly databases as needed
for upper management
. Assisted in the implementation and specifications of a new database
interface for campaign set-up and trend analysis
. Evaluated retention efforts to better forecast buyer activity and
recommend areas of improvement
. Worked with upper management to propose the acquisition of new
modeling software
. Developed time efficient list selection logic in Access, SQL Query
Analyzer, and SAS
Internet Media Planner February 2008 - August 2008, Fisher Investments
. Negotiated with vendors on a daily basis to optimize online media
plans and reduce overall cost per lead
. Created and taught an introductory Microsoft Access course to the
Marketing team
. Built reports using Access to track relevant performance metrics to
analyze online ad placements and analyze response trends
. Met monthly deadlines to optimize existing online campaigns while
balancing a budget of over $400,000 per month
Marketing Analyst Assistant, June 2006-January 2008, Fisher Investments
. Used CART and SAS logistic to analyze the predictive power of past
data and segment the prospect file into groups based on predicted
response
. Analyzed marketing campaigns and used past performance trends to
optimize cost per qualified lead
. Generated numerous reports summarizing monthly performance in
Microsoft Access to quantify optimization suggestions to upper
management
. Analyzed strategy behind entire mail program and found several ways to
make the process more time and cost efficient
. Acted as a statistical reference for the marketing department
Math Tutor, 1998-December 2007
. Over eleven years experience tutoring Advanced Algebra, Geometry,
Calculus, SAT and Statistics
Personal:
Computer Skills
. Matlab, SAS, SQL, Microsoft Access, Microsoft Word, Microsoft Excel,
Microsoft Query, Microsoft PowerPoint, Windows XP, Internet Explorer,
Entiera Insight, Categorical and Regression Trees (CART)
Contact this candidate