Brandon P. McGauley
**** ******** **. **** #* • San Diego, CA 92109
(Cell) 609-***-**** • ********@*****.***
CAREER PROFILE: I ntelligent, goal-driven marketing professional with a unique combination of
advertising and analytical talent. Excelling in account management, media coordinating, and
p romotional support utilized in the production and delivery of client results and customer
satisfaction.
CORE COMPETENCIES:
C reative Advertising & Promotional Design • Business Development • Direct-Response
Television, Print, & Online Marketing Knowledge • Competitive Research • Campaign Analysis
• C lient Communication • Administrative & Organizational Abilities
EDUCATION
Coastal Carolina University: Wall College of Business, Conway SC
Bachelors of Science: Marketing, May 2007
Overall GPA: 3.4/4.0 - Dean’s List Honoree
PROFESSIONAL EXPERIENCE
E uro RSCG Edge – San Diego, CA
March 2009 –
P resent
Media Assistant
Facilitate direct response media buying on multiple national cable and broadcast stations
Analyze viewer response in correlation with client goals to rebook successful media
Transfer extensive airing data into campaign t racking system for assessment
Provide system t raining and assistance to new employees
San Diego Suburban Newspaper Group – January 2008 – March
2009
Poway, CA
Advertising Account Executive
Managed over 20 weekly newspaper, magazine, and coupon advertising clients
Assisted in the design and production of classified and ROP advertisements
Integrated monthly sales data into analytical reports and marketing materials
Cold called and scheduled meetings with prospective retailers to market our products and
services
East Dover Marina – Toms River, NJ Summer
2007
M ar ina Attendant
Ensured customer needs were met, complaints were resolved, and quality service was provided
Provided support to associates, assisted in watercraft sales, and maintained showroom
aesthetics
Maintained cleanliness and safety of marina docks, walkways, and other pedestrian areas as needed
SOFTWARE PROFICIENCY: M ac and PC platforms
Microsoft PowerPoint Adobe Photoshop
Microsoft Word Social Networking
Microsoft Excel
Adobe I llustrator