Manager Management

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w ork experience

Badger & Winters Group, New York, NY

Assistant Brand Manager, January – June 2011

• Supported Brand Management team on all agency accounts, including Avon, La Prairie, Procter & Gamble, Nordstrom

Rack, Jacob Canada, Fusion Brands Inc, Springs Global and iVillage

• Managed set of timelines and milestones for all ongoing projects, responsible for updating the agency calendar with

deliverable due dates, and administering interdepartmental workflow

• Drove development of a full-scale digital & social media program for Nordstrom Rack, encompassing Facebook,

mobile display, email and in-store collateral. Helped to manage redesign of all in-store elements including gift cards,

hangtags, shopping bags, and in-store signage to match new branding concepts.

• Assisted in the development of a 300-page Style Guide for the Avon catalog redesign, working directly with senior

Client and agency Creative Director to manage revisions and secure approvals before releasing to print

• Spearheaded research of existing skincare brands and their POP procedures and product differentiation to analyze in

comparison with Client’s future launch of skincare line

• Assisted in pre and post photo shoot production for seasonal packaging for DVF Home, Springmaid and Wamsutta

• Compiled and maintained ongoing category audit of print and in-store creative of the fashion, hair, makeup and

skincare industries

Laird + Partners, New York, NY

Traffic Manager, June – December 2010

• Conducted daily meetings with Gap and Tommy Hilfiger Account Management teams to review deadlines, and review

Client needs

• Assisted with Holiday pitch presentation for Gap by collecting swipe and creating contact sheets to demonstrate new

branding concepts

• Acted as liaison between Studio, Design, and Account Management teams to ensure total consistency within newly

created advertisements

• Reviewed advertisements from printing vendors for accuracy before sending to Client for approval

i nternships/activities

Hoffman/Lewis, San Francisco, CA

Account Management Intern, Summer 2009

Laird + Partners, New York, NY

Traffic Intern, Summer 2008

Gap, Inc., Tucson, Arizona

Sales Associate, September 2007 – April 2008

PRx Communication Strategists, San Jose, CA

Marketing Intern, Summer 2007

Alpha Epsilon Phi Sorority

Membership Chair, November 2007 – November 2008

New Member Educator Assistant, March – November 2007

e ducation

The University of Arizona, Tucson, Arizona

Eller College of Management. B.S. in Business Administration

Marketing Major, GPA: 3.5, May 2010

John Cabot University, Rome, Italy

International Business, Spring 2009

s kills

Adept in MS Office Suite, as well as PC and Macintosh operating system platforms

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Intermediate knowledge of Adobe InDesign and Illustrator

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Proficient in social networks including Facebook, Twitter, LinkedIn, and YouTube

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Microsoft Excel Specialist Certification, December 2006

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Working knowledge of Spanish

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