Brennan Bennett
Cell: 502-***-****
Louisville, KY 40222
Email: *******.*.*******@*****.***
Staff Writer, Web Content Development & Social Media Assistant
Entrepreneurial Web Content Development Expert & Social Media Guru
combining cross-functional expertise in Business Management, Written
Communication/Web Content Development and Behavioral Analysis to drive
market penetration, public relations campaigns, competitive advantage, and
new product introduction. Skilled in developing and maintaining strong,
long-term relationships, bringing in new, recurring, and add-on business as
well as positioning existing products for growth. Expert in writing,
producing and editing content under strict deadlines. Analytical &
Resourceful Leader measuring and capitalizing on market/customer trends to
build demand and value creation. Applies creative approach to maximize
potential, defining profitable direction, devising actionable strategies,
and managing business-critical programs.
Areas Of Expertise
Project Management Social Media/Networking Web Content
Consulting Written Communications Reports/Presentations
Public Relations Process Improvement Team
Keyword Research Business Management Leadership/Motivation
Training & Development Negotiations/Presentation Behavioral Analysis
Client Relationships s Content Management
Content Production Analytics
Customer Service Product
Marketing/Launches
Professional Experience
Louisville Social Management 2011-Present
Project Manager
. Executed strategic social media marketing campaigns and web content
development
. Creative writing development including technical, academic and dynamic
content
Freelance Copywriter 2009-Present
. Managed/Edited web content conception through creation under strict
deadlines
o Interact Media - Cincinnati, OH
o http://www.ParkCity.us - Park City, UT (Editor)
o Demand Media Studios -Bellevue, WA
Kentucky Wine Tastings 2010 - 2011
Project Manager/Copy Editor
. Launched the company and devise, create and initiated statewide
networking and social media campaigns to promote Kentucky's wine
industry and the Kentucky Proud movement which encourages the
purchasing of eating fresh and nutritious food while supporting
Kentucky's farm families.
River Bend Winery 2009 - 2011
Assistant Wine Maker
. Coordinated local and regional public relations efforts utilizing
information technology.
. Experienced laboratory skills including chemical analysis
Project Manager
. Implemented innovative business development plans and compelling
marketing project campaigns.
. Managed the wine tasting room; developed and enhanced client and B2B
relationships.
Department Of Psychology, University of Louisville 2008 - 2009
Research Assistant
. Analyzed, organized and interpreted research data.
Education
Bachelor Of Arts, University of Louisville
. Majors: Psychology (Behavioral Analysis) & English (Written
Communication Skills)
Professional Memberships
Louisville Independent Business Alliance (LIBA); LIBA Marketing Committee;
LIBA Round Table Sub-Committee