Project Manager Marketing

DANIELLE

GRUDEN P rofile

Specializing in PR, account management, and strategic marketing

communications focused on brand development, advertising, social media

campaign design and implementation, media relations, and business

development.

E xperience

PR Project Manager, Drake Cooper Boise, ID 2011

address

518 W. Village Ln.

• Lead agency PR efforts centered around the tourism/hospitality industry.

Boise, ID 83702

• Orchestrate monthly PR activities and outreach; build relationships with

tel 208-***-****

industry affiliates along with local, state-wide, and national media.

twitter@dgruden

url spilt-ink.org

• Conduct outreach to print, broadcast, and online media through

developed creative pitch angles.

• Produce, edit and distribute press releases; write and edit the Idaho Travel

Guide, maintain host blog site.

• Design, direct, and execute consumer relationship management programs

by means of social media, utilizing Google Analytics and Vocus for

reporting purposes.

• Build strategic PR campaigns and execute event planning; produce and

edit content and copy for publication advertisements.

• Co-tackle Drake Cooper’s social media strategy; launch affiliated planning

and training.

Marketing and PR Intern, Idaho Division of Tourism Boise, ID 2010-2011

• Performed communication audits and PR planning; prepared editorial

calendar.

• Streamlined all blog content: updated, maintained, produced, and edited.

• Provided photography for blog and online channels.

• Produced content and copy for online platforms; performed SEO for

online Travel Guide and blog.

• Worked with grantees and industry affiliates to extend statewide

marketing efforts.

Marketing Director, Bansett Wealth Navigation Boise, ID 2009-2010

• Maintained client accounts and records; facilitated relationships with

current and potential clients.

• Event planning and execution.

• Produced marketing materials; assisted in the design and development of

creative promotional strategies.

• Designed and implemented marketing strategies based off of

demographic research, analysis and budget control.

Education

MA Communications and Leadership, Gonzaga University, Spokane,WA

2009-2011

• Certificate in Intercultural Communication and Media Studies

BBA Marketing, Boise State University, Boise, ID 2004-2009

Affiliations

National Communications Association

PRSA

Big Brothers Big Sisters of Idaho

Boise Young Professionals

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