Sales Human Resources

Craig A. Hawkins, cfp

Overview

Savvy Business Development Leader in the financial services and benefits

industries. Proven ability to establish partnerships, retain long-lasting

clients, and launch new products and markets. Creates engaging and

motivating client presentations and marketing/branding materials. Thrives

in fast-paced environments. Proficient in Advent Office, Keynote,

Microsoft Office, SalesForce CRM, SQL, .NET, #C.

Human Resources.

Investment Management

Client Retention

Marketing

Business Development

Financial Planning

401k

Sales & Support

Exchange Traded Funds (ETFs)

Defined Contributions/Benefits

Professional Experience

ETFSigma, Los Angeles, CA 2007-2010

Co-Founder / Lead Consultant

Conceptualized and developed plug-and-play omnibus back-office ETF

recordkeeping and electronic trading solution. Leveraged expertise in ETFs,

bid/ask spreads, arbitrage opportunities, and creation and redemption

process.

. Developed product technologically superior to the competition with value

add of allowing participants and administrators to maintain existing

logins and websites.

. Made high-level presentations to nation's largest recordkeepers to

solicit partnerships.

. Worked with lead programmer to create proper functionality and finalize

the proof of concept.

InvestNRetire, Los Angeles, CA 2006-2007

Business Development Consultant

Recruited to develop platform offering ETFs in a qualified plan. Managed

business development planning process in targeting key accounts throughout

the United States using ETFs in qualified retirement plans. Developed

presentation package for advisor plan audits. Wrote a white paper on "How

to Engage a Prospect with an ETF offering."

. Motivated and supported Advisors by educating on ETFs and mutual funds

and by crafting the language used to offer ETFs.

. Developed institutional footprint beyond Registered Investment Advisors.

City National Bank, San Francisco / Beverly Hills, CA 2000-2007

Investment and Trust Consultant, Business Development

Promoted trust, institutional custody, and investment management services

to middle market estate planning and ERISA attorneys, CPAs, and

municipalities throughout California. Developed 401(k) program across

Commercial, Private Banking, and Core Branches. Acted as trust consultant

for private bankers, providing comprehensive financial planning and asset

allocation recommendations to their high-net-worth clients. Created, the

visual presentation format for all financial planning strategies (Asset

Management, Trust Services, Charitable Gifting, and Business Trust).

. Produced 105% of first-year goal after leading design of new

recordkeeping system offering Exchange Traded Funds in 401k plans; proof

of concept designed using Advent Axys, Moxy and Sungard Omni.

. Shortened sales cycle and improved branding by developing PowerPoints for

prospective clients and project managing creation of marketing materials.

Craig A. Hawkins, cfp Page Two

Professional Experience (Continued)

City National Bank (Continued)

. Developed delivery system and marketing plan for Commercial, Private

Banking, and Core Branches.

. Led business development effort for de novo trust departments in San

Francisco and for small/middle market 401k offering in Southern

California.

. Developed bank's entry into defined contribution and defined benefit

markets for assets over $50 million and directed relationship development

with consultants and public fund trustees.

Education

UNIVERSITY OF CALIFORNIA, Santa Barbara, CA

BA in Fine Arts

Certifications & Licenses

. Certified Financial Planner Certificate

. Accredited Investment Fiduciary, Candidate

. Series 7 & 63: Fire & Casualty, Life & Disability

5119 Marvale Drive Los Angeles CA 90043

310-***-**** *************@*********.***

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