Management Software

Paul Moxon

** ******* ******, *********, ** *****

781-***-**** • ****@************.***

Experienced, Hands-on Product Management/Marketing Specialist

• Accomplished product management and product marketing leader with a proven ability

to successfully introduce and grow new products and sustain existing, more mature,

product lines.

• Successful track record at introducing new products to market and rapidly growing

customer base and revenues.

• Over 15 years of experience in software product management and product marketing

following full product development lifecycle (product inception through to product retirement)

using various development methodologies (waterfall, Agile/Scrum, extreme programming).

• Strong business focus – working with sales and external partners to drive product go-

to-market strategies and optimize sales and marketing strategies.

• Track record at meeting strategic revenue targets while remaining within budget.

• Expertise at introducing and evangelizing new and emerging software technologies.

• Extensive knowledge of software architectures, including SOA and Web-based

architectures, and working with both locally-installed and SaaS-based offerings.

Professional Experience

SIRSIDYNIX CORPORATION, Provo, UT • 2009 – 2011

VP, Product Management

• Responsible for product strategy and roadmaps for all SirsiDynix’s software products,

including the new SaaS and cloud-based products.

• Led 5-person product management team for SirsiDynix’s market-leading library

management systems (“ERP for Libraries”) and new products for emerging web-based

search and discovery and digital content platforms.

• Drove product portfolio analysis and strategy using various methodologies and tools,

e.g. Porter’s Five Forces, BCG Matrix, GE/McKinsey Growth Matrix, Ansoff Matrix.

• Product Owner for web-based discovery, mobile, and social media products with close

interactions with Development & UI Design teams.

• Drove go-to-market strategies and defined marketing release tactics.

• Managed key strategic partner program to involve strategic customers as product

partners and strengthen their investment in and commitment to SirsiDynix.

Major contributions:

• Rolled out new ‘voice of the customer’ program using social software to communicate

with customers (internal and external) and gather requirements.

• Created new ‘cloud’ strategy to quickly roll out new subscription-based and ‘pay as you

use’ products to customer base.

• Successfully introduced new business-driven processes for product release

management and roadmap planning/market requirements gathering.

BEA SYSTEMS, San Jose, CA • 2007 – 2008

Senior Director, Product Management

• Product Management owner for BEA’s AquaLogic product line

• A senior member of the AquaLogic product leadership team, spearheading BEA’s SOA

product strategy and aggressively driving penetration into new markets.

• Led the 12-person product management organization for BEA’s market-leading

AquaLogic SOA infrastructure product line with overall responsibility for the product

strategy and direction.

• Managed key strategic partnerships and collaborated with Business Development to

negotiate the inbound OEM agreements.

Major contributions:

• Grew annual AquaLogic product revenues by 33% to $78M.

• Successfully positioned the AquaLogic products as leaders in their respective market

segments, with strong analyst and market validation.

• Created an integrated product vision and strategy for the various products in the

product line, culminating in the release of the AquaLogic Suite in early 2008.

• Initiated a ‘design partner program’ to involve strategic customers as product partners

and strengthen their investment in and commitment to AquaLogic products.

• Restructured the AquaLogic product management organization to align with product

go-to-market strategies and increased team efficiency and accountability.

PROGRESS SOFTWARE, Bedford, MA • 2002 – 2007

Senior Director, Product Management

• Drove Progress’ Sonic Software product strategy and subsequent leadership of the

emerging enterprise service bus (ESB) market.

• Evangelized the ESB market and products, representing Progress Sonic Software at

leading analyst events worldwide.

• Led the product management organization with responsibility for all of Sonic

Software’s product offerings.

• Spearheaded the integration of products from acquired companies into the Sonic

Software product portfolio.

Major contributions:

• Successfully launched the first enterprise service bus (ESB) product and quickly

established Progress Sonic Software as the leading ESB vendor.

• Instrumental in defining the ESB as a separate market segment and differentiated it

from existing integration technologies.

• Grew annual product revenues from $0 to $25M (with over 400 ESB customers) in the

space of three years.

• Introduced structured processes and procedures for full product lifecycle across all

functional organizations within Sonic Software.

IONA TECHNOLOGIES, Waltham, MA • 2001 – 2002

VP Product Management, Application Server Platform

• Promoted to manage all of IONA’s CORBA and J2EE Application Server products,

which were consolidated into a single suite of products.

• Led a team of 7 experienced product managers.

Major contributions:

• Successfully grew annual product revenues by 20% to a record $118M – despite a

reallocation of resources (both software development and marketing) to new, emerging

markets.

• Created an integrated product strategy and roadmap to align the different products in

the suite.

Director, Product Management, Orbix 2000

• Led a team of three product managers with responsibility for IONA's 'cash cow'

CORBA product

• Maintained IONA's dominance in the CORBA market.

• Successfully integrated acquired products into the CORBA product portfolio and

managed ‘end of life’ program for older products.

PRISM TECHNOLOGIES, Newcastle upon Tyne, UK • 1992 – 2001

Product Manager, OpenFusion Product Line

• Sole product manager responsible for all of Prism’s software products

• Created new market for OpenFusion CORBA services products

• Grew product revenues from $0 to $4M in three years

• Negotiated key reseller agreements with market leading CORBA vendors to secure

broader sales channel for fledgling products.

Consultant, Systems Integration

• Worked as a consultant on a number of large and complex integration projects with

customers such as AT&T Wireless, Bechtel/Saudi Aramco, SBC, and Reuters.

LOGICA BV, Rotterdam, Netherlands • 1990 – 1992

Consultant, Industrial Control Systems

• Designed and implemented real-time control systems for managing oil and gas

pipelines in Netherlands.

Notes: Prior to working at Logica BV, I held a number of positions as a software developer or

software engineer building applications ranging from business applications (using DEC Basic) to

real-time industrial control systems (using Assembler language and C++)

Education

Bachelor of Arts in Business Studies, First Class Honors

Newcastle upon Tyne Polytechnic, UK

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