Content Manager
Resume:
NOREEN COMPTON
CONTENT STRATEGIST * COPYWRITER
Locations: can work in South Florida; Columbus, OH; NY, NY &
Chicago
Follow my Social Chatter on Twitter: @contentgal
Check out my website:
http://comptoncreative.com/noreencompton.php
Check out my writing clips: http://box.net/comptonwritingclips
AWARDS
2008 WebAward from the Web Marketing Association:
Telecommunications Standard of Excellence-
XOHM Product Launch (www.xohm.com) - (I worked on content
strategy/copywriting on the team that built this site)
AREAS OF EXPERTISE
. Content Strategy: Client interview facilitation, matrices,
assessments, inventories, style guides, migration plans, gap
analyses, content models, content types, content workflow,
metadata frameworks, and content tagging, editorial
calendars. Advise on Content Management Systems.
. User Research: Facilitating user-centered participatory
design sessions; developing Personas
. Long-form Web Copywriting: Managing, editing and developing
content for large websites
. Interactive Marketing Copywriting: Apps, social media,
websites, emails, banners, landing pages, micro-sites, blogs,
SEO/SEM
. Print Marketing Collateral: ads, brochures, newsletters,
direct marketing copy
EMPLOYMENT HISTORY
CONTENT CONSULTANT 4/96-Present
Expertise: Content Strategy & Copywriting
Recent Projects:
Deutsch Inc., August 2011: Content Strategy for Microsoft 365 &
Windows Azure
Publicis Group, July/August 2011: Wrote copy and SEO tags for
micro-site for LG electronics
Acquity Group, June, July 2011: Content strategy for mining
safety equipment website re-launch
Resource Interactive, June-August 2011: Copywriting for Sherwin
Williams & Quaker Oats
Live Person, April/May 2011: Content Strategy & Copywriting for
technology products website
Bitner Goodman, May 2011: Ad Concepts for Florida's TriRail
system
SBC Communications, September/October 2010: Interactive
Copywriting for OhioHealth website
Porter Novelli, May/June 2011: Content Strategy for website and
videos for medical software company
RAZORFISH, Fort Lauderdale, FL: 11/08-2/09
Senior Content Strategist - Contract
. Conducted content inventory and assessment of Amway's large-
scale e-commerce website
SAPIENT, Miami, FL: 7/06-6/08
Manager, Content Strategist
. Crafted content-strategy deliverables throughout the
interactive lifecycle
. Managed inputting of content into Interwoven content
management system
. Created on-line and off-line content (videos, copy, banners,
emails, etc.)
ACCOMPLISHMENTS:
. Developed content strategy and content to introduce Sprint's
new 4G service, XOHM. The website won the 2008 WebAward from
the Web Marketing Association: Telecommunications Standard of
Excellence.
. Participated in user research to inform content for
Citibank's student loan website, resulting in a marketing
shift from targeting students to including parents as well
. Helped execute and plan Sony's marketing initiative
explaining its switching back to selling products through its
Reseller Channel rather than directly to businesses
AOL TIME WARNER ROAD RUNNER, Columbus, OH: 4/98-5/03
Content Manager & Copywriter
. Produced multi-media web content (videos, copy, banners,
etc.)
. Oversaw the publishing of content for trail-blazing broadband
service
. Consulted on updates to the proprietary content management
tool & web interface
ACCOMPLISHMENTS:
. Created the voice, content types and editorial direction for
the initial launch of this online service
. Created first-generation multi-media for the web
NOVELL/CAMBRIDGE TECHNOLOGY PARTNERS, Columbus, OH: 11/98-12/00
Content Strategist/Web Producer
. Crafted content-focused deliverables and copy for websites
. Managed creative in-house & outside teams through the
interactive lifecycle
ACCOMPLISHMENTS:
. Strategized and helped implement the 1st online trading site
for A.G. Edwards, moving them from an off-line model to an
expanded customer base online
. Moved GMAC Real Estate's Multiple Listing Service (MLS)
online, creating a world-wide market of customers
. Consultant to Blockbuster regarding online and direct mail
video offerings, offering them a first-to-market strategy
(unfortunately they didn't implement the strategy - see:
Netflix)
MC2 MARKETING & ADVERTISING; Columbus, OH: 1/98 - 11/98
Copywriter, Proofreader
. Wrote & edited marketing content for web & print, including
proposals, newsletters, documentation for clients
COMPUSERVE, Columbus, OH: 5/96-1/98
Editorial Manager, Content Producer
. Managed staff of 40 freelance writers for teen online content
areas
. Wrote, produced and published multi-media content for online
service
. Created Editorial Calendars
ACCOMPLISHMENTS:
. Helped create and implement creative and editorial guidelines
for previously technology- and engineer-based online service
. Helped pioneer "content strategy' for the web by: revamping
print editorial guidelines to conform to this new medium, the
web; defining content workflow; and assembling teams of
creatives and technical staff
CAPE FEAR PRODUCTIONS, Fort Lauderdale, FL: 10/90-4/91,
Film Production Assistant
. Provided on-set assistance to crew/talent of DeNiro/Scorsese
film
. Coordinated scripts, cast lists, production schedules,
dailies' screenings
USA NETWORK, New York, NY: 4/89-7/90
Copywriter, TV Production Coordinator
. Wrote on-air and off-air promotional copy, taglines, and
advertising copy
. Coordinated production schedules, studio & editing sessions,
scripts & cast lists for initial made-for-TV movies
INSIDE EDITION, New York, NY: 12/88-4/89
Production Assistant
. Production assistance tasks for syndicated TV news program
Film Production Companies worked with:
Levinson Productions, TV Crews, Cohen & Cohen, Non-Fiction
Films, Image Maintenance, Sattelmeyer Filmworks
ACCOMPLISHMENTS:
. Production Coordinator for Apple computer commercial
introducing the iPod (featuring Wynton Marsalis)
. Extra in the film Revenge of the Nerds, Pt. II
Advertising Agencies worked with:
BBD&O, Deutsch, MC2, Marketing Innovations, Resource
Interactive, SBC Advertising, Turkel, Bitner Goodman
Consulting Firms Worked with:
Cambridge Technology Partners, Sapient, Razorfish
EDUCATION
The Ohio State University
B.A./Media Studies (Journalism, Marketing, Film, Communications)
with w/emphasis in Human Development
Minor in Japanese Languages and Literatures
Graduate Level courses: Business Administration/Marketing &
Journalism
CONTINUING EDUCATION
George Washington University, Washington, DC*
Project Management Courses: Quality for Project Managers;
Schedule & Cost Control; Estimation, Managing Projects
CLIENTS WORKED WITH BY INDUSTRY
http://comptoncreative.com/noreencompton_clients.php
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