NOREEN COMPTON

CONTENT STRATEGIST * COPYWRITER

Locations: can work in South Florida; Columbus, OH; NY, NY &

Chicago

614-***-****

Follow my Social Chatter on Twitter: @contentgal

Check out my website:

http://comptoncreative.com/noreencompton.php

Check out my writing clips: http://box.net/comptonwritingclips

AWARDS

2008 WebAward from the Web Marketing Association:

Telecommunications Standard of Excellence-

XOHM Product Launch (www.xohm.com) - (I worked on content

strategy/copywriting on the team that built this site)

AREAS OF EXPERTISE

. Content Strategy: Client interview facilitation, matrices,

assessments, inventories, style guides, migration plans, gap

analyses, content models, content types, content workflow,

metadata frameworks, and content tagging, editorial

calendars. Advise on Content Management Systems.

. User Research: Facilitating user-centered participatory

design sessions; developing Personas

. Long-form Web Copywriting: Managing, editing and developing

content for large websites

. Interactive Marketing Copywriting: Apps, social media,

websites, emails, banners, landing pages, micro-sites, blogs,

SEO/SEM

. Print Marketing Collateral: ads, brochures, newsletters,

direct marketing copy

EMPLOYMENT HISTORY

CONTENT CONSULTANT 4/96-Present

Expertise: Content Strategy & Copywriting

Recent Projects:

Deutsch Inc., August 2011: Content Strategy for Microsoft 365 &

Windows Azure

Publicis Group, July/August 2011: Wrote copy and SEO tags for

micro-site for LG electronics

Acquity Group, June, July 2011: Content strategy for mining

safety equipment website re-launch

Resource Interactive, June-August 2011: Copywriting for Sherwin

Williams & Quaker Oats

Live Person, April/May 2011: Content Strategy & Copywriting for

technology products website

Bitner Goodman, May 2011: Ad Concepts for Florida's TriRail

system

SBC Communications, September/October 2010: Interactive

Copywriting for OhioHealth website

Porter Novelli, May/June 2011: Content Strategy for website and

videos for medical software company

RAZORFISH, Fort Lauderdale, FL: 11/08-2/09

Senior Content Strategist - Contract

. Conducted content inventory and assessment of Amway's large-

scale e-commerce website

SAPIENT, Miami, FL: 7/06-6/08

Manager, Content Strategist

. Crafted content-strategy deliverables throughout the

interactive lifecycle

. Managed inputting of content into Interwoven content

management system

. Created on-line and off-line content (videos, copy, banners,

emails, etc.)

ACCOMPLISHMENTS:

. Developed content strategy and content to introduce Sprint's

new 4G service, XOHM. The website won the 2008 WebAward from

the Web Marketing Association: Telecommunications Standard of

Excellence.

. Participated in user research to inform content for

Citibank's student loan website, resulting in a marketing

shift from targeting students to including parents as well

. Helped execute and plan Sony's marketing initiative

explaining its switching back to selling products through its

Reseller Channel rather than directly to businesses

AOL TIME WARNER ROAD RUNNER, Columbus, OH: 4/98-5/03

Content Manager & Copywriter

. Produced multi-media web content (videos, copy, banners,

etc.)

. Oversaw the publishing of content for trail-blazing broadband

service

. Consulted on updates to the proprietary content management

tool & web interface

ACCOMPLISHMENTS:

. Created the voice, content types and editorial direction for

the initial launch of this online service

. Created first-generation multi-media for the web

NOVELL/CAMBRIDGE TECHNOLOGY PARTNERS, Columbus, OH: 11/98-12/00

Content Strategist/Web Producer

. Crafted content-focused deliverables and copy for websites

. Managed creative in-house & outside teams through the

interactive lifecycle

ACCOMPLISHMENTS:

. Strategized and helped implement the 1st online trading site

for A.G. Edwards, moving them from an off-line model to an

expanded customer base online

. Moved GMAC Real Estate's Multiple Listing Service (MLS)

online, creating a world-wide market of customers

. Consultant to Blockbuster regarding online and direct mail

video offerings, offering them a first-to-market strategy

(unfortunately they didn't implement the strategy - see:

Netflix)

MC2 MARKETING & ADVERTISING; Columbus, OH: 1/98 - 11/98

Copywriter, Proofreader

. Wrote & edited marketing content for web & print, including

proposals, newsletters, documentation for clients

COMPUSERVE, Columbus, OH: 5/96-1/98

Editorial Manager, Content Producer

. Managed staff of 40 freelance writers for teen online content

areas

. Wrote, produced and published multi-media content for online

service

. Created Editorial Calendars

ACCOMPLISHMENTS:

. Helped create and implement creative and editorial guidelines

for previously technology- and engineer-based online service

. Helped pioneer "content strategy' for the web by: revamping

print editorial guidelines to conform to this new medium, the

web; defining content workflow; and assembling teams of

creatives and technical staff

CAPE FEAR PRODUCTIONS, Fort Lauderdale, FL: 10/90-4/91,

Film Production Assistant

. Provided on-set assistance to crew/talent of DeNiro/Scorsese

film

. Coordinated scripts, cast lists, production schedules,

dailies' screenings

USA NETWORK, New York, NY: 4/89-7/90

Copywriter, TV Production Coordinator

. Wrote on-air and off-air promotional copy, taglines, and

advertising copy

. Coordinated production schedules, studio & editing sessions,

scripts & cast lists for initial made-for-TV movies

INSIDE EDITION, New York, NY: 12/88-4/89

Production Assistant

. Production assistance tasks for syndicated TV news program

Film Production Companies worked with:

Levinson Productions, TV Crews, Cohen & Cohen, Non-Fiction

Films, Image Maintenance, Sattelmeyer Filmworks

ACCOMPLISHMENTS:

. Production Coordinator for Apple computer commercial

introducing the iPod (featuring Wynton Marsalis)

. Extra in the film Revenge of the Nerds, Pt. II

Advertising Agencies worked with:

BBD&O, Deutsch, MC2, Marketing Innovations, Resource

Interactive, SBC Advertising, Turkel, Bitner Goodman

Consulting Firms Worked with:

Cambridge Technology Partners, Sapient, Razorfish

EDUCATION

The Ohio State University

B.A./Media Studies (Journalism, Marketing, Film, Communications)

with w/emphasis in Human Development

Minor in Japanese Languages and Literatures

Graduate Level courses: Business Administration/Marketing &

Journalism

CONTINUING EDUCATION

George Washington University, Washington, DC*

Project Management Courses: Quality for Project Managers;

Schedule & Cost Control; Estimation, Managing Projects

CLIENTS WORKED WITH BY INDUSTRY

http://comptoncreative.com/noreencompton_clients.php

Contact this candidate