Project Manager Quality Assurance

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Judey M. Dozeto

Austin, TX 78728

Home 512-***-****

*****@***.***

SUMMARY: More than 15 years experience in advertising, graphic design, marketing, public relations and human resources

experience encompassing magazine production, newsletter/brochure publications, advertising/marketing campaigns, social

media, training and development, recruitment, key liaison for special projects/events, community relations, copywriting and

effective resolution of customer service issues.

EXPERIENCE:

Independent Marketing, Design and Social Media Consultant, 1999-present

Freelance professional responsible for, but not limited to editorial, design and production of collateral materials, t-shirts,

flyers, forms, ads and billboards, banners and other printed and web materials. Past and current clients include: Alliance Tech;

BookSpring; Cammack Strong Brewer PLLC; Cottonwood Partners; Dallas Historical Society; Equis Corporation; IABC/Austin;

Independent Adoption Center; Kids in the Kitchen (Beth Goodman Siegel - Owner); Austin Affiliate of Susan G. Komen for the

Cure® (Race for the Cure and Shop for the Cure); Real Estate Wrap-Up (a partnership of Chicago Title Insurance Company

and RMS Information Services); Texans CAN! Academy; Texas Abortion and Reproductive Rights Action League (TARAL);

Texas Transportation Institute; and Dottie and Herb Watkins.

Market Development & Lead Generation Consultant, AllianceTech: Intelligent Events, 2011-present

Marketing services for lead generation including: working with sales reps to execute lead generation marketing

campaigns for events; developing and sending Constant Contact E-mail blasts for marketing campaigns; and measuring

campaign effectiveness and providing metrics on all campaigns.

• Create, quality test, deploy, and report on manual and automated E-mail marketing campaigns for events.

• Coordinate and maintain the E-mail marketing communications production schedule to ensure accurate and timely delivery.

• Assess all E-mail creative to ensure communications are aligned with internal E-mail content policies and compliant with

CAN-SPAM legislation.

• Act as liaison between Alliance Tech, web developer and E-mail service vendor as necessary to troubleshoot problems

and ensure uninterrupted delivery of communications.

• Maintain awareness of E-mail marketing trends and technologies and make recommendations on E-mail optimization

tactics and best practices.

• Capture and present campaign level and enterprise level metrics.

• Attend project status and planning meetings as needed.

• Participate in asset trafficking and campaign Quality Assurance.

• Coordinate webinar process including dry-runs, presenter, promotion, content, recording and post event activities,

including thank you e-mails and evaluation questionnaire.

Marketing Coordinator, Capital Metropolitan Transportation Authority, 2004-2009

Initially hired to manage day-to-day marketing communications projects that promoted increased ridership and improved the

relationship between Capital Metro and the community, including promotional campaigns, community events, and customer

care initiatives working with Public and Government Relations, Business and Community Development, and Capital Metro’s

advertising and public relations agencies.

• Managed traffic of all graphic requests and deliverables from advertising agencies, made key decisions on the assignment of

priorities within the graphics area.

• Print buying for all company needs. Work with printers and other suppliers to make sure needs are being met, on time.

• Led the graphics team, provided technical support and guidance, and monitored completion of assigned tasks.

• Acting as Production Manager at Capital Metro, developed specifications for print media using knowledge of printing

technologies to make decisions on paper type, binding, finishing, press types, lines screens, etc., developed IFB, RFQ, and

RFP specifications and documents for procurement of print media, coordinated and placed insertion orders for print.

• Served as project manager for semi-annual service change and print production of schedule books, pocket schedules, maps,

signage and web site production; took lead in the tactical planning, coordinating, scheduling; developed IFB, RFQ, and RFP

specifications and documents for procurement; led interdepartmental meetings of the service change committee; maintain

timelines in Microsoft Project; coordinated and supervised temporary employees hired to assist in production; determined

quantities for printing, performed and approved press checks, coordinated delivery and installation of materials; and

performed quality assurance follow-up.

Judey M. Dozeto page two

• Oversaw the implementation of Capital Metro brand parameters and participated in the overall branding of the company

ensuring that all material produced in consistent with the company’s image.

• Coordinated the production of advertising, passenger notices and legal notices as well as managed the Rider Info E-mails and

web site detour information. Developed a regular E-mail communication system for riders to have the latest information on

detours, delays and other factors of Capital Metro’s services. This system increased by more than 1,300 subscribers in a two

year period and received many rider compliments.

• Participated in the creation and management of the i-Ride marketing campaign. The i-Ride campaign called on riders to

promote the merits of public transport and revolved around rider-submitted testimonials through popular “new media”

products/advertising and social networking web sites that emphasized online collaboration and sharing among users. We

created a microsite and invited customers to “Tell Us Why They Ride” by submitting entries in Word, Song, Art or Video via

YouTube, Facebook, MySpace, Flickr and E-mail. This campaign increased ridership by an unprecedented 60 percent.

Associate Publisher, Texas Architect, Texas Society of Architects, 2001-2004

Managed all creative, sales, marketing, and administrative functions associated with two statewide periodicals and other

publications of a major professional organization. Responsible for budgetary and financial management of the publication including

production costs and advertising revenue, negotiating contracts with outside vendors and sales staff, and working with the U.S.

Postal Service to comply with publications postage regulations. Implemented promotional, marketing, and circulation strategies

that have resulted in the organization exceeding quarterly revenue targets by at least 25 percent in every instance.

• Planned and administered budgets totaling more than $500,000 for all printed publications.

• Managed the publication’s 15,000+ subscriber database in compliance with the postal service requirements.

• Coordinate sales of advertising statewide, supervising the work of the advertising and circulation staff.

• Plan, write, edit, and proofread articles for all publications.

• Manage timelines and budgets for all projects for each publication.

• Additional responsibilities for the Texas Society of Architects included managing the Design Awards programs, managing

budgets for Design Awards and Checkset Newsletter departments, writing scripts and press releases, and managing

production and traffic for all Society print materials.

Marketing Communications Director, Omniplan, 1999-2000

• Developed an annual marketing plan incorporating the plans and goals of each major market.

• Prepared and tracked marketing budget and present monthly to Management Committee.

• Oversaw the re-design and maintenance of Omniplan’s web site.

EDUCATION:

Project Management Program Certificate

The University of Texas at Austin Professional Development Center

Bachelor of Arts - Advertising/Communications

The University of North Texas

SOFTWARE: Macintosh OS X and PC-based platforms; Adobe InDesign, Illustrator, PhotoShop, Microsoft Word, Excel,

PowerPoint, Project, and FileMaker Pro. Web-based software includes Constant Contact and beginning knowledge of

WebEx.

honors and awards:

• Best TV PSA/ Use of Animation “Dump the Pump,” 2005

• 2009-10 Komen Austin Promise of One Recipient for

Tellys

Exceptional Volunteer Service Fighting Breast Cancer

• Best PSA Television Spot “Dump the Pump,” 2005 Tellys

• 2008 Constant Contact All Star - email marketing success

• Best TV PSA “Dump the Pump,” APTA AdWheels

and commitment to best practices

• Project of the Year, Katrina Relief Team, 4Q 2005,

• AdWheel Grand Winner Promotional Campaign, i-Ride, 2008

• Best Association Magazine, 2003 Maggies

• Project of the Quarter, Schedule Book (Project Lead), 2Q 2007

• Best Magazine, 2002 Katies

• Best PSA TV (Local), Dump the Pump, 2006 Tellys

• Finalist, Magazines (Four-color), 2002 IABC Gold Quills

• Best PSA TV “Ruben Ramos,” 2006 Addys

• Award of Excellence, Magazines (Four-color), 2002 IABC/

• Best PSA Radio Campaign “All Systems Go,” 2006 Addys

Austin Bronze Quills

• Best PSA Radio Spot “WC Clark-All Systems Go,” 2006 Addys

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