Sales Manager

David rotella

Houston, TEXAS

281-***-**** residence 281-***-**** mobile

****.*******@*****.***

Accomplished business leader with expertise in quick turn-a-rounds,

impressive revenue gains, profitable growth, and market-share increases,

strategic sales leadership, problem solver, decision making, and mapping

business direction, outstanding outcomes in the design and delivery or

process improvement initiatives to optimize performance, productivity,

quality and profitability, respected for employee development and

leadership, team building and motivation

Demonstrated competencies

Direct Report Development / Work-Life Balance

Hiring and Staffing / Interpersonal Savvy

Sales Force Management / Command Skills

Productivity / Drive for Results

Client Relations / managing Vision and Purpose

Written Communications / Standing Alone

Characterized by continuously demonstrating a high level of integrity, a

professional communicator, and possessing excellent interpersonal skills.

Driven, tenacious oriented leader having the capacity of visualizing,

prioritizing, and execute successful business solutions

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Selected Accomplishments

Sales / Sales Management Operations

Increased Medicare Census by 100% to an Agency high of 240 MCR / 300+ all

inclusive, provided leadership as an integral member of the executive

management team, redefined the sales teams for 2 of the 3 Company's

business units, created 3 new innovative compensation packages one per

business unit

Improved sales penetration in a marginally productive region by an

additional 45% representing $7,000,000 in added revenue

During a tumultuous time, and while the market was attempting to redefine

itself, improved sales by 17% over the same period of time a year earlier

representing an increase of $1,500,000

Took ownership of all pricing structures, resulting in a net 4% increase in

margin and an overall impact of $500,000 in incremental revenue

Doubled gross margin, starting at 23% to 48%. Accomplished this by

introducing our core hospitality technology to the emerging healthcare

market, and by training all representatives to understand specific market

needs, resulting in an annual increase of incremental revenue of $3,100,000

annually

Assumed portions of 2 marginally productive regions and increased sales by

165% translating into a highly productive $7,000,000 territory.

Accomplished this by being highly focused and collaborating with regional

support staff members comprised of architectural, clinical, and internal

representation

Increased sales by 37%; representing an increase of $6,000,000 during a two

year period. Stabilized a network of independent business agents

representing five central southern states

Hired, field trained, and coached sales and clinical support personnel to

achieve top ranking and recognition resulting in promotion to Sr. Regional

Manager (1st in the company's history)

Authored a strategy to employ the services of Resellers, and Agents by

contracting 22 individuals representing 8 geographic offices resulting in

an increase of full US coverage (2010 impact $1.5M incremental)

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Professional Experience

Executive Director of Sales, Cole Health

2010 - 2011

Divisional Vice President of Sales, Artromick International

2008 - 2010

Director of Sales, JTECH Communications

Director of Business Development

1999 - 2008

Regional Account Manager, Hill-Rom

1994 - 1999

Sr. Regional Sales Manager, IVAC Corporation

Regional Sales Manager

System Consultant

Field Trainer

Account Manager

1979 - 1994

Education

Associates Degree, Business Administration with a secondary Marketing

emphasis, Niagara College, Wheatfield, NY,

Continuing Professional Education Highlights:

Management Development, Total Quality Management, (TQM) Continuous Quality

Improvement, (TQI) Development Dimensional Interviewing, Xerox Professional

Sales & Management, Sandler Sales and Management, (3 levels) SPIN Selling,

Proficient with Microsoft Office (Word, Excel, PowerPoint); Siebel Sales

Analytics, On-Demand CRM systems, SalesForce and PlayMaker (CRM's)

What others are saying about Dave Rotella:

Adam Cole ... CEO of Cole Health

Dave helped our organization through numerous growth challenges. Upon his

initial hiring, he provided a structure to our sales teams that was lacking

previously. Dave is a highly motivated energetic worker and is truly a

genuine and honest person

Paul Guth ... former CEO, Artromick International

David was instrumental in driving increased revenue opportunities by

transitioning Artromick from direct sales to a channel sales model. His

unique ability to unite the executive team towards a common goal for

channel distribution points to his graceful style and tactful execution to

achieve positive results

Jeff Strickler CFO, Artromick International - Capsa Solutions

Dave led our growing acute care sales division throughput his tenure with

the company. Dave is an individual of the highest quality and earned the

respect of his coworkers. Dave would be a valuable asset to any

organization and I recommend him without reservations.

Don Lanyi ... former direct report JTECH

During the five years I worked for David he became not only my mentor but,

someone whom I looked to emulate in not only my professional but, personal

life. David's ability to always exhibit professionalism in his business

dealings was something I always strived to recreate in my daily activities.

More importantly, it was David's caring and positive attitude that helped

to grow his team into the most cohesive and successful group of

professionals I have ever been associated with.

David Grimes ... #1 2010 representative for Capsa Solutions

Dave is a great communicator both verbally and via electronic means. His

always upbeat attitude and his openness fostered a thriving high

performance mentality for his sales people. He also always wanted to "do

the right thing" for the customer, so any disputes were always handled with

the company and the customer in mind. Also the sales people always felt

Dave had each sales rep's best interest at heart as decisions were made on

commissions or territories.

Dave can also be a great mentor to inexperienced sales people as he coached

me through some large, difficult sales we closed during the last two years.

Also I can't state more clearly, the guy has an incredible work ethic and

energy. He always put in 12 hour work days and some weekend follow-up the

whole two years we were together.

Doug Shellabarger #1 SE Regional Representative JTECH

It was David's vision, experience, and his ability to challenge and

motivate his sales force which led to this success and to his being

promoted to the Director of Sales and Business Development for JTECH

Steve Ely, former JTECH Sr. VP of Sales and a current CEO

One thing that continuously mystified me about Dave is that you'd ask him

to take on an assignment, and he always found a way to either meet and or

exceed expectations. Not sure how he sometimes accomplished it but he

seemed to always succeed.

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