Customer Service High School

Autumn Brim

310-***-****/******.*.****@*****.***

HIGHLIGHTS

• In-depth knowledge of public relations strategies and tactics as well as hands-on experience in

promotional campaigns for various institutions, including World Vision, Biola University, and Purely

Bronze

• Proven track record of successful public relations campaigns; increased sales of Purely Bronze and

successfully increased attendance of Biola University’s high school journalism program through the use of

social media marketing

• Experience writing press releases and promotional materials

• Experience in writing for both print and web

• Coordinated across various university departments to gain university support and funds for promotional

event

• Pitched, researched, and wrote articles featured on the front pages of The Daily Breeze and The Orange

County Register

EXPERIENCE IN PUBLIC RELATIONS

2011 Public Relations Consultant: Purely Bronze, Los Angeles, CA

Reference: Melanie Marco, Owner– 310-***-****/www.getpurelybronzed.com

Job included developing company’s image through press releases, promotional materials, and website copy.

Included research of target demographic (young women in their early to mid twenties) to successfully brand

company in accordance with current trends of the tanning industry. Created compelling copy tailored to desired

clientele. Certified all media was consistent in messaging and tone. Implemented social media and advertorial

campaign to increase business. Brainstormed low-cost, creative marketing techniques, such as spray tan demo

events, promotions, and a facebook competition. Networked with local vendors to promote company. Campaign

increased company sales.

2011 Campaign Assistant/Writer: World Vision Second Start Program, Commerce, CA

Reference: Grace Lubwama, Executive Director, World Vision Southern California – 323-***-****

Researched and planned a campaign proposal to raise awareness for World Vision’s Second Start Program.

Identified key demographics and compiled profiles on target audience through investigation of donor histories,

community giving, and income brackets. Coordinated all campaign copy and ascertained messaging was

cohesive. Wrote executive summary, implementation guide, and promotional materials to submit to World Vision.

Synchronized all efforts with a six-person team. Attended brainstorming meetings and kept team members up to

date on progress.

2011 Campaign Assistant/Writer: Make.Shop.Live, Los Angeles, CA

Reference: KC Sears, Designer – 919-***-****

Created traditional media kit for designer to distribute to potential donors. Researched corporate donation

patterns and local branches of corporations such as Borders, Ralphs, and Albertsons. Integrated input from

research and design team. Wrote customizable press release, bio sheet, donor sheet, and informational brochure,

pinpointing the purpose and mission of the company. Ensured copy clearly articulated how to donate and its

benefits.

Campaign Lead: Biola University/Sixth Street Public Relations, La Mirada, CA

2010

Reference: Carolyn Kim, Adjunct Professor – 520.444. 0568

Successfully cultivated potential student relationships through planning and executing of an interactive day-long

camp for high school students. Increased attendance via social media, brochures, ads, classroom presentations,

and promotional media placements in high school newsletters, websites, and educational forums. Coordinated

between multiple university departments to secure professional speakers and students representatives and kept

participants abreast on their responsibilities and scheduling throughout the day. Successfully utilized inter-

university relationships to get complimentary food vouchers for event attendants. Wrote, edited, and oversaw

copy attendants would receive in order to consistently convey the essence of the university through each

promotional material.

EXPERIENCE IN JOURNALISM & WRITING

2010 News and Feature Writer: The Daily Breeze, Torrance, CA

Circulation: 70,000

Reference: Josh Grossberg, City Desk Editor/Columnist – 310-***-**** x 6653

Acted as a reporter in a fast-paced newsroom environment, successfully meeting all deadlines. Researched,

located, and interviewed appropriate experts and sources for stories. Pitched, wrote, and edited stories for both

online and print publications, adapting pieces for each medium. Reviewed pitches from PR representatives and

community members for possible stories. Successfully covered assigned events for a variety of news articles,

including trials and city council meetings. Developed relationships with key community members, such as city

managers, local lawyers, and public affairs police officers. Used newsroom operating systems and AP style.

2009 News and Feature Writer: The Orange County Register, Santa Ana, CA

Circulation: 180,000

Reference: Andre Mouchard, Features Editor – 714-***-****

Pitched, researched, and wrote gripping feature pieces for The Orange County Register’s front page “A Morning

Read” column. Successfully developed tone and voice to fit column. Attended brainstorming editors meetings

and successfully culled internet and community pitches for story ideas. Scheduled photo sessions with interview

subjects and photography department. Used newsroom operating systems and AP style.

2007 Copywriter: The Biolan, La Mirada, CA

Circulation: 6,000

Reference: Karyn Meyers, Editor – 925-***-****

Acted as sole copywriter for publication, selecting events to cover based off of student interest. Wrote features,

spotlights, and profiles on key events and people in order to generate community amongst the various university

departments and programs. Worked with design team and editorial team to brand publication to students through

research of current on-campus trends and interests. Assisted in promoting publication by hosting a premier at a

student body function.

RETAIL EXPERIENCE

February 2007- November 2010 Bridal Consultant: La Soie Bridal, Torrance, CA

Reference: Angela Aiello, Manager – 310-***-****

Salon: made-to-order designer gowns

Job entailed working as a consultant in a luxury Bridal retail setting. Provided outstanding customer service to

brides selecting wedding attire. Developed possible clientele base and consistently followed up sales leads.

Handled multi-phone lines and facilitated contract signings between bride and La Soie Bridal. Stayed abreast on

current Bridal and Red Carpet trends in order to advise brides. Styled brides in accordance with their vision while

offering expert fashion advice. Evaluated upcoming designers’ collections with mind for commercial viability.

Maintained long-term relationships with brides. Scheduled appointments, set up, and ran bridal gown and jewelry

trunk shows. Personally serviced potential clients by reviewing inventory for each bride’s needs. Accessorized

brides with appropriate jewelry, veils, and undergarments.

EDUCATION & TRAINING

Biola University, Department of Journalism & Integrated Marketing. Torrey Honors Institute. Graduate.

GPA: 3.8

SKILLS

• Proficiency with operating newsrooms system and point of sale programs

• Proficiency with Microsoft Office Programs

• Proficiency with AP style

• Proficiency with social media websites such as facebook and twitter

• Familiarity with basic photo taking and uploading

• Familiarity with website management and updating

ADDITIONAL REFERENCES

Frank Suraci, City Editor, The Daily Breeze – 310-***-**** x 6621

Mark Landsbaum, Editorial Writer, The Orange County Register, The Los Angeles Times – 714-***-****

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