Assistant Sales

Jennifer M. Lima *** Michener Court • Severna Park, Maryland 21146

443-***-**** ************@*******.***

COMMUNICATIONS • PUBLICATIONS

Communications • Copywriting / Editing • Publication Production • Graphic Design •

E-Commerce • Promotions & Campaigns • Fundraising • Client Relations

CAREER TRACK

J.W. COLE FINANCIAL Monkton, Maryland

COMMUNICATIONS 2010-2011

Responsible for the development of effective communications for a 600+ client database.

Implemented communication strategy for transfer of 600+ clients to new broker dealer.

KELLY & ASSOCIATES INSURANCE GROUP, INC. Hunt Valley, Maryland

PUBLICATIONS / COMMUNICATIONS COORDINATOR 2007-2009

Worked independently and diligently in coordination with Communication Teams to develop and produce internal

communications/marketing pieces consistent with corporate image and message.

Coordinated and produced internal corporate communication pieces (content and graphic design) including, KELLY

Journal (internal newsletter), marketing pieces for commission mailings, Broker e-updates, Broker and Client Alerts,

staff biographies, and internal correspondence from senior management to employees.

Maintained company Intranet daily and assisted in content development of web sites.

NEW BALTIMORE ANIMAL HOSPITAL Warrenton, Virginia

VETERINARY ASSISTANT (PHARMACY/ SURGERY/ POST-OP CARE) 2006-2007

Responsible for the admission and discharging of patients, dispensing of necessary medications and assisting in

surgery and post-operative care. Edited hospital web site and assisted with office management duties.

MCLEAN PRESBYTERIAN CHURCH McLean, Virginia

DIRECTOR OF PUBLICATIONS 2002-2006

Worked in close concert with key managers and decision makers developing effective print- and web-based

communication materials. Identified requirements, developed cost-effective alternative solutions, and managed all

aspects of production, including typesetting, graphics selection and creation, log design and development, proof

approval, and material distribution planning and execution.

Successfully developed and produced all brochures, booklets, electronic and print newsletters, and a 250-page

church history book published in 2006. Updated the church’s web site to ensure efficient communication and

promotion of the organization’s multifaceted strategies and goals.

Other accomplishments include conceptualization, development, and production of a range of materials for an

annual international conference, on time and at budget.

Jennifer M. Lima Page 2

ASSOCIATION MANAGEMENT GROUP McLean, Virginia

DIRECTOR OF MEMBERSHIP AND PUBLICATIONS 2000 – 2002

AMERICAN ASSOCIATION OF NATUROPATHIC PHYSICIANS

Directed all aspects of recruiting new members and retaining existing individual and corporate membership for this

professional medical organization. Designed, created, and marketed new membership benefits, distributed benefits

packages, and created and produced electronic and print newsletters and a 200-page membership directory.

Responsible for maintaining and administering the membership database.

In addition to marketing and membership duties, assisted in planning and executing the annual convention, and

served as a Representative for the House of Delegates meeting in Washington, DC.

Successfully recovered lost and incomplete membership data, increasing database from 1,200 to 2,000 members,

and ensured total data accuracy and security.

NEW ENGLAND FINANCIAL GROUP Bethesda, Maryland

COMPLIANCE OFFICER / ASSISTANT TO GENERAL AGENT / LICENSED AGENT 1997 – 2000

Assisted in prospecting and securing new business opportunities, managing existing accounts, and provided focused,

effective administrative management support, with strong focus on compliance with NASD guidelines and

requirements. Acquired Maryland and Virginia Life and Health sales agent licenses.

MOSBY LIFELINE, INC. Hanover, Maryland

ASSISTANT EDITOR /ASSISTANT TO VP OF FINANCE & CEO 1993 – 1997

Provided effective and pro-active administrative support in areas of sales forecasting, sales analysis, and development

of various reporting tools used by upper management to achieve profitability in the highly competitive publishing

industry.

As Assistant Editor, took a leading role in the development of new products, in various media from initial

submission of manuscripts through final production and market launch. Developed contract proposals, compiled

rough draft scripts, proofread galleys and blue lines, and assisted in continuity editing of manuscripts.

Titles published during tenure as Assistant Editor: Home Care Aide, American Red Cross, Swimming and Diving,

Lifeguarding and Water Safety publications, The Complete Swimming Pool Reference, and Basic Dysrhythmias

Interpretation & Management. These were among the company’s most successful publications.

LEARNING CREDENTIALS

BACHELOR OF SCIENCE – MASS COMMUNICATION / JOURNALISM

Western Maryland College / Towson University, Towson, Maryland, Class of 1992

COMPUTER COMPETENCIES

InDesign CS5 • QuarkXPress• Adobe Illustrator CS3 • MS Publisher • Photoshop • Dreamweaver •

Word/Excel • MAC/PC • Powerpoint • Publisher • Field First • Morningstar • CDA Wiesenberger

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