JONATHAN D. MAY______________________________________________________
Lockport, NY 14094
******@**********.***
____________________________________ SUMMARY PROFILE
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Communication and media professional with 20+ years of diverse experience
in electronic media, research, advertising, marketing, public relations and
business, plus a proven track record of increasing revenue.
. Served the research/marketing needs of multiple markets across the
Northeast.
. Research and analysis to track and assess past performance and formulate
programmatic plans to increase market share, future growth and profit
margin.
. Created sales presentations, daily reports, newsletters and other
internal and external materials as tools to increase sales and maximize
advertising revenue.
. Tracked and analyzed data, conducted research, and developed competitive
advertising strategies to increase brand awareness, ratings, and revenue.
. Strong interpersonal and written communication skills used to develop and
present marketing concepts to clients in a dynamic, concise format,
resulting in retained clients, new business development and increased
revenue.
. Ability to apply management, planning and organizational skills to
coordinate and supervise multiple complex projects, directing personnel
to maximize resources, obtain optimal results while prioritizing and
reacting to changing deadlines.
. Managed daily operations including ratings tracking and analysis,
programming, scheduling, reporting, quality control, budget control,
program selection and recommendation for purchase, participated in
contract negotiations, public relations and customer service.
. Streamlined procedures and initiated policies with cross-departmental
coordination, to maximize resources and increase efficiency.
. Served as liaison on Fox Programming Council as a representative of
affiliates to address programming issues.
. Supervised, educated and trained employees locally and elsewhere in the
company to increase knowledge and productivity.
. Managed budget to ensure line items were maintained and budget remained
in balance.
. Monitored and enforced compliance with company policies, FCC and industry
regulations and public/community affairs.
. Computer skills, Word, Excel, PowerPoint, Publisher, Outlook, Internet,
Nielsen, Polk and other industry/station-specific software and databases.
. On-air experience in both radio and television, public speaking, hosting;
Acting/directing stage and television productions.
_________________________________ PROFESSIONAL EXPERIENCE __________
_________________
Research Specialist, East Region (multiple markets)
Buffalo, NY 2007 - Present
Time Warner Cable Media Sales
Director of Research (2005-2007) Buffalo, NY
1989 - 2007
Programming/Public Affairs Director (2001-2005),
Program Coordinator (1998-2001),
Programming and Production Assistant, (1993-1996)
Master Control Operator, Character Voice Actor, "U's Place" (1989-1993)
WUTV (Fox 29) and WNYO (WB 49)
Morning Show Host/Producer
Lockport, NY 1996 - 1998
WLVL Radio 1340 AM
Free Lance Radio & TV Voiceover Artist/Actor
Western New York area 1984 - Present
__________________________________ ____ EDUCATION
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Bachelors of Arts, Communication
. State University of New York at Buffalo