Marketing Administrative Assistant

Objective

Find a career within interactive marketing where I can utilize my experience within SEO/SEM, digital

analytics and social media.

Experience

Natural Pawz LLC, Houston, TX June 2011 – August 2011

Digital Marketing Contractor

At Natural Pawz, I oversaw all marketing focusing mainly on online marketing and print advertising. I

coordinated with 3rd party media firms to help the company strengthen our brand nationwide. Under my

supervision at Natural Pawz, multiple locations reported their best weekend sales metrics since opening

and our social media sites metrics have improved over 200%.

Managed social media campaigns on major and niche social networks

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Conducted SEO campaigns including keyword research, copywriting, coding and link building

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Tracked site performance using GA and developed strategies to optimize user experience

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The Tritonic Agency/Glocally Newark, Newark NJ (Summer2010)

Social Media Intern

Being an Intern at the Tritonic Agency showed me a more hands on approach to marketing and advertising.

My overall job was to make the city of Newark more appealing to various demographics by promoting and

covering concerts, festivals, and community events. I spent roughly half my time out of the office doing field

research with actual residents to gather primary data to help our company promote stronger advertising

campaigns.

Account Manger for social media profiles (Facebook, Twitter, Flickr, Myspace, Hootsuite)

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Assisted with the design and implementation of new PR campaigns

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Live event blogger

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Field Photographer

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2

Boomerang Pharmaceutical Marketing, Boonton, NJ (Spring 2010)

Marketing and Research Intern

Boomerang Marketing firm showed me the connection of marketing and social media and how companies in

different industries can all benefit from this type of brand management. At boomerang, I shadowed SEO

analysts and account executives to get a first hand perspective of how internet marketing campaigns are

conducted.

Researched website analytics for clients

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Utilized SEO and SEM to help create new campaigns for websites of pharmaceutical corporations

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i.e. Novartis, Pfizer and Novo Nordisk

Wrote copy for clients websites

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Internet iReit Inc Houston, TX (Summer 2008)

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Marketing Intern/ Administrative Assistant

Handled internet research to buyout domain names

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Assisted in renovating websites

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Maintained network servers

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Education:

Farleigh Dickinson University Madison, NJ

Class of 2011

B.A. in Marketing

Minor: Finance

Work Related Skils:

Microsoft Office ● Adobe Photoshop ● Social Media ● Website Design & Development

Account Management ● SEO/SEM ● eMarketing ● Project Management ● Business Development

Extra Curricular Activities

Marketing Mix (Fall 2007 – Spring 2011)

Finance Club (Fall 2007 – Spring 2011)

Student Government (Fall 2007 Fall 2009)

2

Phi Sigma Kappa Fraternity (Spring 2008 – Present)

2

Kenyatta T. Chambers

12 Columba St. Morristown NJ 07960

(C) 713-***-****

Email: ******************@*****.***

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