Project Sales

NATARSHA T. GILLIARD

**********@****.*********.***

Home 732-***-**** Mobile 862-***-****

** ***** ***** *****, ** 08863

OBJECTIVE: To obtain a position in areas of public relations, with responsibilities that

effectively utilizes my communication skills including writing, public speaking,

event planning, and social media.

EDUCATION: Montclair State University B.A May 2011

Major: Communication Studies/Public Relations Minor: Business

SUMMARY OF QUALIFICATION:

• Relative Communication, Public Relations, and corporate experience in a fast-paced

environment (MTV Networks and Universal Music Group Internships).

• Excellent writing and verbal skills demonstrated in classroom works and at internships.

• NAACP 4-year event coordinator and national member; organized 15+ events.

INTERNSHIP EXPERIENCE:

Universal Music Group- Corporate Communications Intern, New York, NY Jan-May 2011

• Researched entertainment/music articles, wrote and edited drafts (10+), posted final daily

news stories to the company intranet.

• Assisted in the composition of the weekly newsletter (15+); gathered artist info for

weekly editorial meetings (upon requested dates).

• Assisted with 2011 Grammy’s by drafting press releases for artist appearances and

monitoring media coverage (15+).

MTV Networks- International Communications Intern, New York, NY Sept-Dec 2010

• Assisted with public relations initiatives including: Maintaining and organizing press

materials, compiling/formatting press releases into MTVN/Viacom daily and weekly

press highlights (10+ each).

• Created biographies for company executives and television talent; transcribed talent Q&A

from audio and/or written documents (5+ each).

• Monitored social media trends, created/organized media list for several

television/print/and online outlets, created/organized media list for MTV and

Nickelodeon talent and shows.

• Assisted with 2010 MTV Video Music Awards and 2010 MTV European Music awards

by monitoring/compiling list of blog hits on several wire services and dailies covering

VMA/EMA highlights; uploading/saving media coverage to the company’s intranet.

NATARSHA T. GILLIARD

2

WORK EXPERIENCE:

Bakers Shoes - Sales Associate, Woodbridge, NJ August 2006- August 2010

• Provided courteous and efficient service.

• Maintained solid product knowledge & awareness of all promotions.

• Gained effective communications with customers, co-workers, and management.

MAJOR PROJECTS:

Public Relations Writing Spring 2010-Starlight Children’s Foundation Project

• Worked efficiently with group to construct and execute initiatives including the

development of the following deliverables: press release, media pitches, blogs, feature

articles, profile articles, PSA, and media lists.

• Held an informational at university to fundraise and obtain media coverage.

• Created webpage for further information about the group, Starlight, and easy donation.

Principals of Persuasion Fall 2010- Children’s Day Nursery and Family Center Campaign Project

• Assisted client along with 2 other team members to research, construct, and execute plan

and initiatives in efforts to increase volunteer and donor base.

• Created various press materials including press releases, PSA’s, brochures, flyers, social

media outlets (Facebook, LinkedIn, Twitter) and outreach letters.

• Developed a strategic campaign plan for different target audiences and persuasive aids

and tactics to advertise, promote awareness, and increase the donor/volunteer base for

client.

SPECIAL SKILLS:

• Microsoft Word, Microsoft Excel, Microsoft PowerPoint, Outlook.

• Access Adobe Photoshop & ID and Paint Shop Pro- Visual Arts Communication elective

course.

• Cision databases- MTV Networks.

• Web content; press photos- MTV Networks and Universal Music Group.

• Leadership experience- affiliations with organizations at Montclair State University.

MEMBERSHIP/ AWARDS:

• Lambda Pi Eta Communication Honors Society (National Member)

• Deans List (Spring 2011)

REFERENCE: Provided upon request*

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