Sales Management

ERIC BINGEN

www.linkedin.com/in/ericbingen **** N. Dean St. #3 Chicago IL 60622 773-***-**** ****.*.******@*****.***

QUALIFICATIONS

Technically proficient, marketing-savvy hands-on leader with a proven track record taking business ideas and

objectives from concept to cash flow by applying a rare blend of competencies, including:

Interactive Product Development E-Commerce Management Web/Mobile User Experience (UX)

Agile Software Engineering Interactive Marketing Web & Mobile Strategy

Lean Start-up Principles

EXPERIENCE

FREELANCE ENGAGEMENTS, Chicago, IL

Freelance work for web- and mobile-based start-up companies

Advisor, Product Development 02/2011 – Present

For MentorMob: work with co-founder and external organizations to identify, refine, and "productize"

B2B applications of MentorMob technology, including pricing and product definition

For Browseworks, Inc: iPhone app (IActInFact and Kolobriz) product development; UX refinements,

competitive analysis, usability testing; formulate product road maps, maintain/execute launch plan

For My Personal Shopper: new corporate strategy focusing on niche market; improved site usability

BAI, Chicago, IL

$30 million producer of events, training, research, and online products for the Retail banking industry

Director, Web Strategy & Online Delivery 2008 – 02/2011

Directed web team and vendors; managed online Community; collaborated on CRM, SEO/SEM. Defined UX.

Participated in Product Development stage gate process. Online P&L management. Introduced Google

Analytics, Agile methodology, interactive prototyping, and A/B Testing. Co-formulated BAI’s first web strategy

High-level Results:

Optimized operations via initiating web Content Management and real-time credit card transactions

Increased leads 20% by redesigning product registration and leads capture/routing processes

Designed IA and UX and led development/launch of 200+ page site supporting key product rollouts

Envisioned, defined, and launched BAI Membership product (55,000+ members)

Created, launched 3,000+ member executive social network and member retention program

Grew traffic 20% by developing profitable 30,000-subscriber online product to replace a print magazine

BROWSEWORKS, Chicago, IL and Toronto, Canada

Start-up web portal development, usability, and SEO consultancy

Consultant & Advisor 2007 - 2008

Worked with company co-founders to initiate sales/business development and social media efforts, and

improve product pricing and web site usability. Consulted on similar topics for paid and pro bono clients

BALLY TOTAL FITNESS, Chicago, IL

$1 billion operator of health clubs and related fitness, nutrition, and weight loss services

Director, Internet/Intranet 2004 - 2007

Directed web channel, including strategy formulation, e-commerce optimization, web site IA and UX; team

management, web analytics, vendor management, online products, CMS, CRM and marketing facilitation.

Participated in Technology Steering Committee evaluating new product ideas and innovations

High-level Results:

Co-formulated company’s first web strategy, enabling 160% growth in online leads and establishing

the web as Bally’s primary customer acquisition channel

Conceived of game-changing Build Your Own Membership online product; leveraged competitive and

consumer research, test market results, and customer interviews to optimize; led nationwide rollout

Grew e-commerce revenue by $7,000,000 and offline revenue by $21,000,000

Reduced B2B sales delivery time over 50% by “productizing” private-label member enrollment sites

Co-led task force successfully cutting fixed costs and preparing the Crunch brand for $45 million sale

ERIC BINGEN 773-***-**** p. 2

FELLOWES, INC., Itasca IL

$650 million consumer (Body Glove® brand) and office products (Fellowes™ brand) company

E-Commerce Manager 2002 - 2003

Global P&L and operational responsibility for B2B/B2C web channels, including online marketing, e-

commerce fulfillment, merchandising, web content management, and sales & marketing analytics/reporting

High-level Results:

Increased online sales 85% by creating and executing Fellowes’ first web and e-commerce strategies

Grew house email list from 114,000 to 425,000 via effective lead gen, email marketing, SEO/SEM,

and continuous usability improvements

Created new e-commerce site featuring product guides, cross-sell, membership, and express checkout

BLUEFUSION, INC., Chicago IL

Award-winning B2B/B2C agency specializing in integrated online/offline sales and marketing initiatives

Co-Founder & Strategic Technology Director 1995 – 2002

Interactive project management and web strategy formulation and execution for clients ranging from a

four-person start-up to Bank of America and Allstate; hands-on Web team management; defined web

information architecture and user experience, developed front- and back-end site components. Co -

managed agency relationships, business development, and vendors

High-level Results:

For a Fortune 100 Bank: Co-authored Bank’s first Email Marketing strategy

For SBC/ATT: Led creation of online product prototype that SBC’s Usability Director called “perfect”

For a Fortune 100 Bank: Developed micro-site that, paired with a direct mail campaign, generated $50

million in online credit card balance transfers and 30,000 new customers in 60 days

For Heidrick & Struggles: Crafted firm’s first e-business strategy; inspired discussions resulting in a

LeadersOnline™ career site partnership with Business Week

For Peoples Energy: Developed online natural gas trading platform handling millions of dollars daily

ADDITIONAL EXPERIENCE

For a Bank: Boosted customer satisfaction by programming an online banking analytics dashboard

For a State Agency: Reduced operating costs 22% by re-engineering work processes at 14 locations

For an HMO: Grew enrollment 295% in two years; cut marketing costs by $2.8 million (70%)

PROFESSIONAL DEVELOPMENT

Startup & Business Innovation Seminars Tech Week (2011)

Interactive Workshops & Seminars SXSW (South by Southwest) Interactive (2011)

Planning & Buying of Internet Media Laredo Group (2007)

PMP Certification Project Management Institute (2005)

Guest Speaker in E-Commerce DePaul Graduate School of Business (2002–2004)

Internet Direct Marketing Workshops Direct Marketing Association (2001)

EDUCATION

Web Developer Certification DePaul University (Chicago IL)

Additional Business Courses University of Wisconsin School of Business (Madison, WI)

MPA - Financial Management (with honors) Syracuse University (Syracuse, NY)

BA - Economics (with honors) University of Wisconsin (Madison, WI)

AFFILIATIONS

Chicago Lean Startup Circle Chicago Product Management Association

Mobile Mondays Meetup Usability Professionals Association

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