Sales Marketing

Gertha I. Harris

*** ******* **, *******, ** **230 ********@*****.***

Cell phone 502-***-****

PROFESSIONAL SUMMARY

Experience in marketing development and production-Reducing cost, improving

processes, bridging communications between departments, and supporting

vigorous sales growth for well-known brands. Identified $1.7M in cost

savings over career with various companies.

Robust accomplishments in marketing development (from conception through to

production), ensuring project scope, and meeting time-sensitive deadlines

of collateral, direct-mail, in-store packaging marketing. Experience in a

variety of industries such as adult beverage, personal care, intimate

apparel, and nutrition.

Proficiency in the following print methods: digital, flexography, gravure,

letterpress, lithography, offset (sheet fed and rolls) and silk-screen

print.

SKILLS

Project Management/Supervision Packaging Specifications Budget

Management Customer and Vendor Liaison

Quality Improvements Media Purchasing Print Production

PROFESSIONAL EXPERIENCE

Abbott Nutrition, Columbus, OH

Labeling Specialist - Primary and Secondary Packaging, Displays

September 2008-Present

Excel in lead the successful and on-brand packaging development and print

production of labeling and displays for Glucerna, Ensure, Healthcare

Professional Products, Metabolic, ZonePerfect and EAS brands in support of

domestic retail sales growth. Steered all phases of multiple and concurrent

projects in accordance to specifications, budget, product brand, marketing

targets, and time constraints. Developed and reviewed Standard Operating

Procedures-ensuring company policies, culture, and goals.

o Proved instrumental in cost reduction, saving the company a combined

$840K in labeling services through the identification of print method

changes and color management.

o Led artwork development teams to the successful re-design, launch and

support of strategic marketing decisions for Ensure and Glucerna

Brands (totaling 100+ brand commodities).

o Maintain on-going relationships with cross-functional teams such as

Engineering, Regulatory, Quality Assurance, Manufacturing Plants and

Research & Development.

o Diligently ensured color accuracy across Abbot Nutrition's domestic

portfolio through the implementation of continuous process improvement

in proofing initiatives in combined effort with domestic and

international vendors.

o Develop and execute marketing in accordance to Federal Drug

Administration (FDA) guidelines.

Project Leader - Primary and Secondary Packaging, Displays

September 2007-September 2008

Paired efforts in the bi-monthly budget review with Healthy Living and

Therapeutic Nutrition business units. Created and coordinated a detailed

project schedule (ensuring any changes to the scope are documented and

approved with project change request forms), illustrating activities and

key deliverables to keep Brand Managers and Stake Holders informed. Tracked

and reported project progress and milestones, reporting and ensuring

project scope in alignment with established goals. Maintained lines of

communications open with Marketing, Medical, and Regulatory in routing and

documenting creative projects.

o Accounted for budget oversight of $800K by managing the design,

packaging, kits, and display units.

o Lead direct reports through exemplary leadership, motivating,

developing, and providing growth, and development opportunities.

Associate Label Coordinator - Primary and Secondary Packaging, Display

May 2007-September 2007

Coordinated, analyzed, interpreted information, and designed all print

production for the ZonePerfect brand.

o Demonstrated a high-level of expertise in the close review of artwork

to ensure print feasibility.

o Conducted production meetings with suppliers, identifying issues and

developing solutions, while adhering to brand integrity.

Gertha I. Harris

300 Cadbury Ct, Gahanna, OH 43230 ********@*****.***

Cell phone 502-***-****

PROFESSIONAL EXPERIENCE

Limited Brands, Victoria's Secret Stores, Columbus, OH

Marketing Consultant - Print Production National Media, Point-of-Sale,

Packaging October 2006-March 2007

Accountable for coordinating print production for 997 retail stores.

Identified print technology and made recommen-

dations to enhance economic outputs within company budget. Key during press

approvals for point-of-sale themes and store bag stuffers.

o Ensured quality planning, data control and compliances with company

standards/brand integrity.

o Coordinated the purchasing of retouched images, in-store marketing,

direct mail and national magazine media for advertisement, artwork

execution and printing.

Limited Brands, Bath and Body Works, Columbus, OH

Marketing Consultant - Print Production- Direct Mail and Point-of-Sale

September 2005 - October 2006

Managed projects to full completion from vendor assessment through to

shipment to 1600 stores, including 120 flagship stores, 25 Bath & Body

Works Corporate Sales C.O. Bigelow and 120 White Barn Candle company

stores.

o Provided advice on improving marketing tactics through strategic, cost-

effective print production.

o Purchase and coordinate the retouching of images for company

marketing. Responsible for quality planning documents, data control

and compliance of company standards.

Smurfit-Stone DI-NA-CAL Label Group, Cincinnati, OH

Manager, Graphic Production

January 2002 - September 2003

Managed daily graphic production operations, which monitored the print

production process for two printing plants - DI-NA-CAL Label Group in

Cincinnati, OH and Dinagraphics in Jacksonville, FL.

o Increased clients by 20%, partnered with the sales force team to

create company-marketing strategies with an emphasis on customer

service.

o Reduced proofing cost by 30% through improved training initiatives and

by directly training clients, internal sales services and external

sales reps.

Limited Inc., Bath and Body Works, Columbus, OH

Printing Engineer

June 1998 - January 2002

Lead the preparation and execution of 30 projects per week for top brands

such as Bath and Body Works and the White Barn Candle Company, packaging

artwork for 1300 stores.

o Worked closely with creative and operations departments to determine

the print feasibility of all new brands, line extensions and seasonal

packaging projects.

o Managed and coordinated schedules of 5 press approval consultants for

press runs with 15 contract manufacturers.

o Conducted the buying of printed components, while maintaining records

of purchase.

o Prepared digital mock-ups, composites and specifications for print

execution.

United Distillers Manufacturing - Louisville, KY

Graphics Arts Coordinator

May 1997 - June 1998

Managed and coordinated 5-10 projects weekly with suppliers, internal and

external departments.

o Reviewed packaging for accuracy, legal requirements, Bureau of Alcohol

Tobacco and Firearms regulations and warning statements.

o Prepared digital mock-ups and comps for domestic and export beverage

marketing for brands such as Gordon's Gin and Vodka, Guinness, George

Dickel, Hennessey, Johnnie Walker and Smirnoff.

COMPUTER SKILLS

Microsoft Office Applications Adobe Creative Suite

FilemakerPro

EDUCATION

Masters of Business Administration with emphasis in Marketing-Webster

University (Jeffersonville, IN)

Bachelor's Degree of Art in Graphic Design-University of Louisville

(Louisville, KY)

Certificate in Project Management-Villanova University (Tampa, FL)

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