Engineer Management
Resume:
Tom Grayson
Communications Professional
Communications professional with proven success in developing and managing
Woodstown, NJ 08098
a broad range of communications and marketing efforts for over 10 years. Moti-
vated by a team-oriented approach and offering a useful combination of creativity
*********@*****.***
and leadership, my background includes print, broadcast, and online products
www.tmgrayson.com
and services that have had worldwide reach and have increased subscription based
involvement 3-fold for a government client while growing a client list 10-fold
for a parent company. I have extensive experience in communications strategy,
literature development, mutual and cross platform marketing, broadcast commu-
nications, graphic design, pre-press and production time-line management, social
media, speech and creative writing, and SEO.
Areas of Expertise
• Exhibit design & management
• Communications planning & management • Desktop publishing
• Speech & creative writing
• Production management • Photo editing
• Direct mail campaigns
• Brand development & management • Website management
• Pre-Press
• Media relations • Graphic design
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• SEO & social media
• Publication development • Videography
Software Skills
• Adobe InDesign (Mac & NT) • Final Cut Pro • File conversion
• Adobe Photoshop (Mac & NT) • MS Word • DVCam
• Adobe Illustrator (Mac & NT) • MS Excel • DVPro
• Avid Media Composer (Mac & NT) • MS PowerPoint • BetaSP
Professional Experience
Director of Communications, UTRS Inc., Cherry Hill, New Jersey, 2002-2011
• Implemented an effective branding campaign to integrate the company’s many divisions that implemented
the re-creation of the company’s website, development of media packets, direct mail, promotional materials,
email promotions, SEO, and social media.
• Grew the company’s communication division client base from one client to a client base covering healthcare,
technology, drinking water, the U.S. Navy, hunting and fishing, auto dealerships, and jewelry.
• Created and executed a social media campaign for the company and its clients.
• Standardized communications and branding to ensure quality control and consistency.
• Managed the creation of the company’s intranet site.
• Launched RSS feeds, blogs, message boards, photo galleries, and streaming video for various clients.
• Assisted with the launch and renewal of business with value’s exceeding $12 million.
• Created and lead the implementation of client printed marcom products, including brochures, direct mail,
promotional calendars, full-scale publications, annual reports, event and product promotions, web art,
social media sites, websites, press releases, advertisements, exhibit art, signage, and newsletters.
• Created and managed digital communications projects (websites, message boards, streaming video,
social networking sites, online ad campaigns, photo galleries, and banner art) for both commercial
and government clients.
• Grew a niche demographic, subscriber-based distribution list for a targeted printed newsletter from
4,000 to over 10,000 for a client while creating and growing an online subscriber base of over 1200.
• Managed websites for both commercial and government clients.
• Produced and edited promotional and training videos for both online and DVD distribution.
Instructor of Graphic Design and Desktop Publishing, Salem County College, Salem, New Jersey, 2008-present
• Instructor, Intro. to Desktop Publishing; Intro. to Graphic Design; Video Production; Intro. to Photoshop
• Member, Computer Graphic Arts Board of Advisors.
Television reporter, NBC-2, WBBH, Fort Myers, Florida, 2002
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• Conducted daily live reporting on story of the day.
• Conducted live reporting of breaking news covering politics, sports, health issues, and safety.
Broadcast journalist and videographer, American Forces Network, Soldiers Radio & Television, 1998-2002
• Converted bombed building in Kosovo, former Republic of Yugoslavia, into a radio station to host and
engineer daily, Kosovo American Style, reaching over 10,000 multi-national service members. Wrote and
produced PSAs, spots, news, promos, jingles, and jokes.
• Teamed with translators to write, produce, and engineer daily, The KFOR Hour, reaching over 40,000
ethnic Albanian and Serbian Kosovars.
• Deployed worldwide to shoot, edit, and report military news to an audience of over 1.5 million viewers.
• Shot, edited, and produced promotional videos aired on AFN and military base television.
• Performed freelance videography and editing for CBS, NBC, ABC’s Good Morning America,
The History Channel, Discovery Channel, and CNN.
• Covered political dignitaries, including President Bill Clinton, Secretary of Defense William Cohen, and
Secretary of State Madeline Albright.
• Translated TV news into radio news for AFN and SRTV for broadcast throughout Europe and the Pacific.
Print, photojournalist, Alaska Post, Soldiers magazine, Fort Richardson, Alaska, 1998-2002
• Traveled throughout Alaska and the world reporting military news.
• Shot both film and digital photography to capture the military lifestyle.
Television news editor/photographer, CBS-11, KTVA, Anchorage, Alaska, 2000-2002
• Performed research, photography, and video-editing for the evening news.
• Performed video editing for weekend editions.
Acknowledgements & Memberships
• Keith L. Ware Broadcast Excellence Award for news promotion
• Neographics Franklin Award for Excellence
• Army Achievement Medal for Outstanding Broadcast Work in Kosovo
• Three 1st Place U.S. ARMY Pacific Broadcast Excellence Awards
• Reporting, videography, and photography credits from Germany, Kwajalein, Macedonia,
• Yugoslavia, Australia, Kosrae, Kosovo, Annette Island, Alaska, and Hawaii
• Print journalism, still photography and article critiques published in the Alaska Post,
Soldier’s Magazine, American Journalism Review, and Alaska Military Weekly
• 9 Army Certificates of Achievement
• Henry S. Curtis Leadership Award
• Broadcast journalism work featured by the BBC, Soldier’s Magazine, and Alaska Military Weekly
• Kosovo Campaign Medal
• U.S. Army Nuclear, Biological, & Chemical Defense Officer Certification
• U.S. Army Physical Training Excellence Award
• Member, The American Legion
• Member, AIGA
Education
• Bachelor of Science, Montclair State University, Upper Montclair, New Jersey
• Broadcast Communications, Defense Information School, Fort Meade, Maryland
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