Sales Marketing

Nancy C. Bergeron

**** ******* ***** ** *******, GA 30319 404-***-****

abgwde@r.postjobfree.com

Profile

Hands on, creative professional with a track record of successfully

developing and managing innovative new products for brand leaders. Excel in

the areas of marketing communications, strategic planning and brand

building. Record of success in a variety of industries in both consumer and

B2B markets. Ability to build an effective team composed of inside staff

and freelance talent that can "color outside the lines" to create sales-

generating marketing programs. Accomplished with delivering compelling

business development presentations to every type of customer - from

consumers to CEOs. Demonstrated ability to create competitive advantage in

regulated industries and launch new products in compressed time frames.

o Product Design and Development

o Product Management

o Marketing Strategy

o Packaging/POP Design

o Brand Building

o Life Cycle Management

o Marketing Communications

o Advertising and Promotions

o Public Relations

o Multi-Touch Campaigns

o eMail Marketing

o Video Creative

o Web Site Strategy

o Content Strategy/SEO

o Content Management

o Online Advertising/Analytics

o Trade Shows and Events

o Budgets

Career Accomplishments

Innotrac Corporation, Johns Creek, GA

2009-2011

Vice President Marketing

o Asked to return to Innotrac, an almost $80 million eCommerce

fulfillment solutions provider, to rebrand the company and create a

robust marketing engine. Quickly launched a new website, with a unique

feature that made it easy for prospects to download a capabilities

summary with one click instead of printing multiple web pages. Designed

new corporate branding, collateral, videos, trade show exhibits and

other programs that clearly communicate the company's value proposition

and competitive advantage.

o Significantly increased brand awareness through multi-touch campaigns,

public relations, trade advertising, trade magazine article

contributions, trade show and trade association participation.

o Partnered with the sales team on RFPs and other strategic presentations

to create compelling graphics and content that allowed the reader to

visualize the advantages of Innotrac's solutions and how they could

support the prospect's branding strategy and revenue goals.

o Responsible for marketing strategy and budget.

Director of Marketing 1997-2002

o Built a marketing services team consisting of company employees and

freelance specialists who produced marketing programs, materials, and

consulting services for client companies as value added services.

o Developed the creative concept, copy, product selection, and mailing

lists for the Coca-Cola licensed merchandise catalog. Produced two

catalogs a year as part of the Innotrac contract with The Coca-Cola

Company.

o Created the marketing plan for coca-colastore.com. Worked with internal

and external resources to create and develop the launch campaign,

online and offline advertising, sweepstakes, games, and e-mail

marketing campaigns.

o Designed customer acquisition programs, direct mail campaigns, sales

promotions, employee incentive programs, and new product launch

campaigns that increased sales of Caller ID equipment while functioning

in a consulting role for telecom clients.

Nancy C. Bergeron Page 2

Landmann USA, Cartersville, GA

2008-2009

Vice President Marketing

o Collaborated daily with sourcing in China to manage the development of

new outdoor living products based on designs developed by the US team.

These products were sold through Lowes, The Home Depot and specialty

retailers.

o Won business at Lowes for the first time in the company's history with a

new line of fire pits. The product significantly oversold Lowe's initial

forecast, resulting in a 25% increase from the original order and renewal

for the following season.

o Managed costs and customer pricing of imported and domestic products to

assure profitability and a competitive position in the marketplace.

o Responsible for all aspects of the marketing mix from advertising and

public relations to strategy.

Zep Inc. (Acuity Specialty Products), Atlanta, GA

2002-2008

Director of Marketing

o Managed a team of marketing professionals developing new cleaning

products and promotional programs for The Home Depot, Lowes, Wal-Mart,

hardware retailers, and mass merchandisers.

o Boosted product line revenue by $10 million for FY 2005 through new

product introductions in the industrial and institutional market. New

product sales contributions consistently exceeded goals while managing

product lines generating over $200 million in annual B2B sales revenue

o Created and managed a cross-functional product development team that

launched over 100 new products with significantly reduced time to market.

Experienced with directing research and development, manufacturing,

engineering, purchasing, and local and offshore suppliers to develop new

products and components.

Chemtronics, Inc., Kennesaw, GA 1994-1996

Director of Marketing

o Produced packaging and collateral for the international launch of a

specialty chemical company's products. Worked with sister companies in

France, UK, and Australia to coordinate the program and meet complex EC

regulations regarding packaging and labeling.

o Increased sales of clean products to the target market by 20% in the

first year through a direct marketing campaign in a highly competitive

market dominated by giant textile manufacturers.

o Demonstrated that dry technical training can be fun through an

instructional video for a mid-tech product using an R2D2 / Max Headroom-

type character. The result was an informative, infotainment piece that was

both credible and well received by the internal sales force and customers.

Diversified Products, Opelika, AL 1992-1994

Marketing and Communications Director

o Created the Body by Jake Hip and Thigh Machine from concept through

commercialization for Diversified Products, an exercise equipment

manufacturer. This product sold through infomercials and at retail and

contributed $24 million in sales, over 15% of the company's volume for the

previous year.

o Initiated the development of a new, reduced cost resistance technology

for exercise bikes to reach lower price point customers of mass

merchandisers. This technology also addressed supply chain issues for cast

iron fly wheels coming out of China.

o Researched and introduced a new furniture grade paint finish for exercise

equipment that won new business with high-end retailers.

o Developed a private label program for Spiegel and created marketing and

merchandising programs for products sold through retail giants such as

Target, K-Mart, Wal-Mart and Sam's Club.

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Gale Group Inc., Orlando, FL 1990-1992

VP Marketing and Communications

o Slashed knitting machine changeover time from 6 hours to one hour by

designing new fabric patterns for portable shade structures that enabled

Gale Group, a lawn and garden products manufacturer selling through home

centers, to create a variety of fashionable options while improving

productivity.

o Created a complete do-it-yourself program for installing an in-ground

irrigation system that included packaging, how-to instructions, in-store

merchandising and an installation video.

Other career experiences include:

o Fuller Brush/Sara Lee Direct, Marketing Manager

o Rubbermaid Specialty Products, Senior Product Manager

o Temtex Products, Product Marketing Manager

o Stanley Hardware, Research and Product Manager

Academic Credentials

o Bachelor of Science in Business with a Major in Marketing from Central

Connecticut State University

o Continuous education through programs such as Counselor Selling, Pricing

Strategy Seminars, and Direct Marketing Conferences

Other Information

Strong people skills; use influence to engage people in projects and build

productive teams. Familiar with a variety of manufacturing technologies

ranging from home construction to sheet metal fabrication to injection

molding. Enjoy mentoring creative staff members to help them develop their

potential. Consistently produce marketing program materials on time while

remaining within or under budget.

Contact this candidate