Sales Marketing

Brian Smith

**** ******** ** ? Stanwood, WA ***** ? *****@***.*** ? 408-***-****

Art Director

Award-winning Art Director with a record of driving business and increasing

revenues. Passion for creating marketing campaigns that exceeds

expectations. Expert in fashion and still life photo direction. Skilled in

creating high-impact marketing materials, brand identities and print

designs. Track record of meeting demanding deadlines and communicating

effectively with cross-functional teams. Dedicated to finding the most cost-

effective and creative solutions. Key skills include:

Creative Production Retail Advertising Catalogs Magazines Mail

Order Programs Direct Marketing ROP Advertising National Sales

Promotions Photo Direction Prepress Graphic Design Brochures Web

Graphics Posters and Signs

Logos Illustrator Flash Photoshop QuarkXPress InDesign

Microsoft Office Mac & PC

Career Success

Lee Enterprises, Independent Record, Helena, MT, 2010-2011

art Director / MARKETING MANAGER Supervised internal creative department

and prepress.

[pic] Garnered 1350+ new enrollments by creating a grand opening ad

campaign for a new athletic club.

[pic] Increased new readership by 253 in 6 weeks by producing a direct

mail campaign for the Circulation Department.

[pic] Generated 100+ specs ads with 64 sold to new clients within the

first 3 months.

Washington Post Companies, Daily Herald, Everett, WA, 2004-2010

Creative Director Spearheaded creation of internal creative agency.

Oversaw the design and production work of 28 graphic artists, photography

studio and prepress department for 4 magazine titles, retail TAB sections,

ROP advertising, and 11 special sections for the newspaper and magazine

publishing company.

[pic] Consulted with advertising sales to create print/online auction

campaigns, increasing response sales by $238,000.

[pic] Designed and produced special section that increased newspaper

revenues by $150,000 over previous designs.

[pic] Downsized prepress while maintaining production and sales support,

saving over $250,000 per year.

[pic] Increased revenue more than $500,000 within 1 year through

creative spec work.

O2 Essential Marketing Technologies, Marina Del Ray, CA, 1999-2004

Executive Vice President, Creative Director Led design and production

functions in creation of advertising campaigns for 5 product divisions and

4 catalog titles.

[pic] Introduced retailers such as Nordstrom to 3D marketing technology

and adapted technology for maximum impact.

[pic] Led international IPO initiative, exceeding $10 million target by

$4 million.

Design Base LA, Los Angeles, CA, 1992-1999

President, Creative Director Designed and produced direct mail/traffic

building catalogs and ROP advertising for national department stores, mail

order firms, specialty retailers, and manufacturers.

[pic] Created non-traditional advertising concept, opening new sales

market that increased page counts by 360,000.

[pic] Set up internal photo studio for fashion and still life products

saving company over $200,000 in 18 months.

[pic] Led development of a new mail order catalog that produced over

$1,700,000 in revenue and $156,000 in profits.

[pic] Gained $96,000 profit increase for key retailer by developing

specialized creative team to meet tight deadlines.

Graduate Education

California Coast University, Santa Ana, CA

MBA - Master of Business Administration, Marketing Communications

Professional Awards

Angel of the Year Award Recognized by the Daily Herald for

generating more than $500,000 in new business

Best New Catalog Award Presented by the Retail Advertising Council at

Life Force Technologies[pic]

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