Sales Manager
Resume:
Randall S. McGuire
***** ***** ***** ***. ? Las Vegas, NV 89129 ? USA ? Mobile:
**************@*****.***
Objective: To find a challenging and exciting new career
opportunity in an advertising or marketing company that can best
utilize my 17 years' experience and national network of contacts in
the television industry to drive new customers and sales to your
company.
Experience
1995 - 2011 President, Advantage Media Services, Inc., Las
Vegas.
Managed one of the nation's longest-running Direct Response TV
Advertising agencies with many of the same clients for 15 years.
Developed media plans for clients, negotiated ad rates with
hundreds of cable networks, national syndicators, local broadcast
stations and cable systems, and generated more than $60 million in
gross advertising revenues since 1995. Also wrote commercials,
directed & produced TV commercials and print advertising for
newspapers & magazines. Explained to customers how specific types
of advertising will help promote their products or services in the
most effective way possible.
* Maintained existing client accounts while developing new
accounts.
* Processed all correspondence and paperwork related to accounts.
* Delivered advertising proofs/edits to customers for approval;
submitted traffic & tapes for TV buys to cable networks & broadcast
stations.
* Drew up contracts for advertising work, and collected payments
due
* Provided clients with estimates of the costs of advertising
products or services and projected results.
1994 - 1995 Media Buyer, MediAlliance, Las Vegas, NV
Negotiated advertising buys for a variety of client campaigns with
hundreds on TV stations & cable networks, placed the buys, tracked
advertising results, and recommended follow-up buys based on the
data. Also wrote ad copy for TV & radio spots.
1990 - 1993 Advertising Manager, National Sports Services Inc.
/ Nevada Sports Schedule
Sales & Advertising manager for in-house media productions such as
a National 900# scorephone (which handled more than 100,000 calls
per day in its prime) and print ad copy in the nation's most
influential sports schedule for handicappers & sports wagerers.
Wrote ad copy, negotiated sales for both print and audio
productions, with annual sales of almost $1 million per year in
'91-'92.
1984 - 1990 Operations manager / Audio producer, Audio
Communications Inc.
Managed staff of audio producers for nation's largest 900#
information services with programming derived from partnerships
with national companies and icons as diverse as Playboy Magazine to
the WWF to the Pope. Also wrote copy, produced audio tracks, and
supervised successful operations of phone systems devoted to those
900# lines. A.C.I. handled millions of calls per year over
hundreds of inbound phone lines in those years.
1983 - 1984 Sportscaster, KLAS-TV 8 (CBS), Las Vegas
Weekend sportscaster / weekday sports reporter. Developed contacts
for interesting sports reports & wrote/produced/announced those
stories on-air. Anchored weekend sportscasts.
Skills
Microsoft Office Specialist. Adobe Acrobat, and most Internet
Browser software.
Education
1983 B.A. Communications.
University of Nevada Las Vegas. GPA: 3.1 Out of 4.0.
Professional Meetings
2008-2010 Frequent attendee of Response Magazine Expo.
San Diego, CA, Attendee.
2001-2010 Annual attendee of Electronic Retailing Association
D2C Convention
Las Vegas, NV Attendee.
2007-2008 Member, Electronic Retailing
Association
(Direct Response industry trade association)
Honors & Activities
. Husband, 20 years - Father of 2 children 19 & 14 - Avid fan of
most sports including UNLV Rebels athletics - work out frequently &
love to golf. Las Vegas native since 1970.
References
Curtis Hoenisch
Sales, Excella Communications. 702-***-****
*********@*******.***
Russell Stamm
President, Vector Enterprises. 602-***-****
****@*********.***
Lou Birdt, West Coast Sales Director, Creative Television Marketing
Briana Ridzi, Account Executive, WCWN-TV, Albany, NY
Contact this candidate