Sales Manager

B. Kay Campbell

Cell: 713-***-****

Email: ******@*********.***

Education:

BS in Business Education; minor in English - Eastern Illinois University

Continuing Education Courses - Houston Community College - Honor Student

Completed courses in Advertising, Technical Writing, Photo Editing and Desktop Publishing

Work History:

May 2000 to June 2009

Position: Various Marketing Roles

Employer: Yokogawa Corporation of America, Sugar Land, TX

(a global manufacturer of process instrumentation)

Responsibility Highlights Per Role:

2008 - 2009 - CRM Manager: Worked with management and CRM consultant to develop and implement

a customized version of Dynamics 4.0 for effective use by sales personnel for forecasting, project tracking

and customer database management.

2006 - 2008 - Corporate Events Manager: Handled logistics for customer events and corporate

tradeshows in U.S., Canada and Mexico. Utilized email marketing to promote attendance at shows

and events. Managed inventory of trade show assets and tracked show details, expenses and ROI.

Produced customer and employee newsletters. Assisted with internal employee events such as “All

Employee” and “Town Hall” meetings. Assisted with scheduling, cleaning and stocking of Mobile

Marketing Van. Prepared PowerPoint presentations.

2002 - 2006 - Marketing Coordinator: Researched articles, wrote copy, designed and published

customer and employee e-newsletters. Assisted Mgr. of Corporate Communications with Technology

Fair & Users Conference; responsible for handling all “partner” exhibitors. Responsible for purchase

and inventory of promotional items. Developed a “Subject Matter Expert List” for use by members of

the press. Used Survey Monkey (an on-line program) to develop and send out customer surveys.

2000 - 2002 - Marketing Services: Worked as liaison between Gulf Coast sales group and individual

product groups; coordinated sales visits and product training sessions. Screened and assigned sales

leads to appropriate sales personnel. Maintained customer database and demo equipment inventory.

Compiled monthly project lists from sales personnel. Handled logistics for local trade shows and

customer appreciation events. Researched and implemented special promotions at shows and events.

Maintained stock of product brochures.

Significant Accomplishments:

• Received “Vigilance” award from Gulf Coast sales group. (2004)

• Responsible for moving Yokogawa into an e-news environment and doubling circulation

of customer newsletter. (2006)

• Received high rating from partner exhibitors in post User Conference/Technology Fair survey. (2008)

May 1991 to May 2000

Position: Marketing Services

Employer: Dixon Engineering, Inc., Houston, TX (acquired by Yokogawa)

(a manufacturer’s representative stocking and selling process instrumentation)

Responsibilities:

-- Served as marketing liaison between Dixon and the 14 principals represented by the company; worked

on coop marketing initiatives, processed sales leads and coordinated product training sessions.

-- Handled all logistics for tradeshows and customer events.

-- Utilized desktop publishing to promote attendance at shows and events and to support selling efforts of

outside sales team (wrote copy, designed, produced and mailed).

-- Implemented a customer newsletter (researched articles, wrote copy, printed and distributed via direct mail).

-- Prepared monthly project tracking reports for sales management.

-- Developed media list; wrote press releases and issued to industry trade journals.

-- Took minutes at sales meetings and product training sessions; transcribed and distributed to sales force

for appropriate follow-up actions.

-- Handled administrative needs of branch sales offices.

Significant Accomplishments:

• Wrote an article on Dixon that appeared in Agency Sales Magazine.

• Excerpts from customer newsletter reprinted in Hydrocarbon Processing and Power magazines.

• Developed the company’s first trade journal and newspaper media list.

• Organized a very successful open house event to showcase the company’s new facility.

• Implemented employee recognition and employee service award programs.

• Initiated discussions and developed original flow chart for Dixon web site.

Computer & Office Skills:

Microsoft Outlook, Word, Excel, PowerPoint, Publisher, FrontPage, SharePoint and Dynamics 4.0.

Adobe Acrobat, Photoshop and PageMaker.

Some exposure to SAP.

Experience using Constant Contact (email marketing) and Exhibit Force (online event tracking/ROI).

Experience using RAMS (a custom program for handling quote preparation, order entry, invoicing,

inventory and marketing).

Experience using Survey Monkey (for developing and emailing surveys).

Contact this candidate