Sales Marketing

PROFESSIONAL EXPERIENCE

Latin Vision - Consultant/Owner/Founder Jan 99

- Present

Provide entertainment/ media consulting services in business plan writing,

marketing, market research, licensing, cross promotional campaigns, sales

and distribution in Latin America and domestic Spanish-language markets.

Clients include: Vanguard Cinema, The Weinstein Co., Ventura Entertainment

Enterprises, Full Moon Universe, Global One, Telemundo, Latin Universe, and

Olmos Productions.

Ventura Distribution - Spanish Markets Specialist.

Managed all sales operations in Spanish markets. Responsibilities included

sales, marketing & advertising for Puerto Rico, management of traditional

video distributors for Spanish product sales ( Ingram, Baker & Taylor,

VPD), and management of Spanish product, programs, product selection,

marketing and advertising into mass merchant accounts ( Best Buy, Wal*mart,

Target, Tower Records, Costco, and Hastings).

Key Accomplishments:

. Set up Puerto Rico as a territory.

. Brokered acquisitions deal with Spanish label Lola Films, (44 picture

library, for a five year license term)

. On-going acquisitions in Spain Brazil, Argentina, and Mexico including

over 250 motion pictures deals with: Imcine, Aries, Televisa, Lola Films,

Latido, KWA, Patagonic, Sogepac.

. Planned and managed the entrance of Ventura into both Mexico and Brazil

via joint venture partnerships, with Gussie in Mexico and Top Tape in

Brazil.

CIC Video International (Mexico) - Business Development Consultant

Dec 96 - Dec 98

dba. Cinema International BV

Planned and managed the business development of CIC Mexico under its

license agreement with Paramount and Universal for the reproduction, sales,

distribution, and marketing of licensed video product. Appointed acting

Director responsible for the administrative and operational functions of

the business. Managed the development of the CIC Mexico corporate offices.

Negotiated office space lease agreements, procurement of business

registrations, authorizations and permits. Hired staff and managed the

recruitment and selection of CIC Mexico key executives.

Performed extensive market research to identify the customer base for both

rental and sell through market sectors in the respective sales territory.

Developed and negotiated agreements with the retail partners on methods of

sale, distribution, duplication, marketing and delivery of product.

Handleman Company - Director Domestic and International Spanish Markets

June 95 - Nov 96

Domestic

Directed Handleman's $80 million dollar Spanish Music and Video division.

Responsible for all product purchasing, sales expansion strategies, cross

promotional program development, media advertising and marketing campaigns.

Implemented the expansion of Spanish music and video sales in five of

Handleman's major mass merchant accounts that included K-Mart, Wal*Mart,

Bradless, Shopko and Meijer. Managed a staff of five regional music buyers

and four video buyers.

International

Developed Handleman's international video item master of over 1,000 SKU's.

Provided guidance in assisting the International Licensee's and studio

direct operations in the design of product selection, product pricing, and

launching of video sell-through operations in Mexico, Brazil and Argentina.

Designed planograms and video merchandising programs and created marketing

strategies to support the company's major retail partners in these three

Latin American countries.

Latin Vision - CEO and Founder Jan 94

- June 95

Developed and Launched Latin Vision, a specialty business engaged in

marketing Spanish language movie video product to domestic Spanish markets

through traditional distributors (i.e. ETD, Ingram, Baker & Taylor and

Sight and Sound). In the international markets, Latin Vision licensed its

movie library foreign rights to Latin American distributors. Negotiated and

administered a contract with Full Moon Entertainment for both domestic

Spanish language rights and foreign rights to Latin America.

Full Moon Entertainment - V.P. Domestic Spanish Markets and Latin America

Feb 91 - Dec 93

Planned and implemented the launch of Full Moon's Spanish Video Division.

Directed the sale and administration of Full Moon's foreign film rights to

Latin American distributors for video, television, and theatrical rights in

the larger countries. Managed the acquisition of foreign Spanish language

film rights for domestic markets. Responsibilities included the

establishment of sales distribution systems, drafting movie release

schedules, development of marketing and advertising strategies. Directed

the business operational functions that included product duplication,

freight, delivery, printing, sales and collections. Extensive domestic

travel for delivery of sales presentations and allocations of MDF funds.

Attended major film market promotions including Cannes, Milfed and AFM.

Vestron Inc. - V.P. Domestic Spanish Markets and Director Latin America

Jan 86 - Dec 90

Drafted the business development plan for the launch of Vestron Video

Espa ol, the company's Spanish video division. Directed the sales and

administration of video distribution to major retail partners and video

distributors. Managed the acquisition of foreign Spanish language film

rights. Responsibilities included drafting and maintenance of video release

schedules, preparing release announcements and the development of marketing

and advertising strategies. Allocated cooperative advertising funds to

major retail customers and video distributors. Managed the financial

functions of the division. Performed sales analysis, sales projections,

prepared forecast for yearly budget schedules, managed the budget,

submitted quarterly management reports and consolidated financial

statements. Directed the sales and administration of Vestron International

Group's film library rights to Latin American distributors for theatrical,

video, cable and television. Attended all major film market promotions

including Cannes, AFM, NAPTE

Sound Video Unlimited - Manager Premium and Specialty Markets

Aug 82 - Dec 85

Drafted initial agreement for the entrance of Curtis Mathes into the video

business via finance arrangement set through Bank of America. Managed open-

to-buy video budget for Muebleria de San Juan, a forty store video and

furniture subsidiary of Borg Warner International in Puerto Rico. Account

Executive for Pueblo International, the eventual Blockbuster franchisee.

Sales administrator of a very large geographical territory, which included

Puerto Rico, Florida, the Carolinas, Virginia, Maryland, Pennsylvania and

the valley of Texas.

EDUCATION

Master of Business Administration, U.C. Berkeley. Haas School of Business,

1982

Bachelor of Business Administration, U.C. Berkeley, Haas School of

Business, 1980

COMPUTER LITERATE

Word, Excel, Lotus, Smart Suite, Outlook Express, PowerPoint.

LANGUAGES

Bilingual in Spanish and English; can speak, read, write and translate with

complete fluency.

Working knowledge of Italian, Portuguese and French

Contact this candidate