Manager Sales
Resume:
DOUGLAS B. RICHCREEK, MBA
Bartlett, Illinois 60103
Home: 630-***-**** Cell: 630-***-****
***********@*******.***
SUMMARY
Strategic-minded senior executive with 20+ years of progressive financial
management experience at Fortune 500 and privately-held businesses across
multiple industries. Strong corporate and operational experience in P&L
and balance sheet management, strategic planning, budgeting, forecasting,
mergers, acquisitions, and divestitures. Proven ability to develop and
implement successful strategic initiatives that are transformative for the
business. Graduated from The University of Chicago with a B.A. in
Economics and with honors from the Lake Forest Graduate School of
Management with an M.B.A in Business Administration.
Complementary qualifications include:
Strong analytical skills with a deep knowledge of financial analysis tools
and techniques
Excellent communication and presentation skills with ability to deliver
strategic messages to senior leadership, board members, and external
business associates
Experience with US GAAP accounting principles, Sarbanes-Oxley compliance
requirements, and corporate tax and treasury activities
Strategic business partner and trusted advisor
Business savvy decision maker and results-driven problem solver
Change agent with experience leading major initiatives
Functional/Cross-functional team leader, mentor, and coach
Flexible and adaptable to changing priorities and business conditions
MAJOR ACCOMPLISHMENTS
. Identified and implemented successful profitability improvement
initiatives, leading to EBITDA growth of 28% and ROS improvement of 3.3pp
despite the economic downturn.
. Directed cash flow improvement efforts that resulted in a 16-day
reduction in receivable days (improved cash flow by $16M), 25% increase
in inventory turns, 61% reduction in excess and obsolete inventories, and
15% reduction in the number of SKUs.
. Completed 6 acquisitions in 3 years, including discovery, valuations,
terms, due diligence, and integration.
. Devised and executed a low cost manufacturing initiative that reduced
operating costs by over $13M, while simultaneously creating a $32M sales
opportunity.
. Led and completed a company-wide financial reporting restructuring to
support the organization's brand-driven focus.
. Directed the conceptual design, development and successful implementation
of a multifaceted trade funding system that improved and protected the
company's $45M investment in its retail customers.
. Co-led the development and implementation of a comprehensive North
America pricing and trade strategy that reduced operational complexity,
achieved compliance with federal Fair Trade laws, and delivered a 3.6pp
margin improvement.
. Developed a comprehensive customer profitability and KPI reporting tool
and led the effort to incorporate profitability as a major component
(30%) of the sales incentive plan.
. Dismantled and rebuilt the Finance support infrastructure through talent
acquisition, realignment of responsibilities and enhanced planning and
analysis capabilities, resulting in a high-performing well-respected
Finance Team.
PROFESSIONAL EXPERIENCE
WORLD KITCHEN, LLC, Rosemont, Illinois 2007-2011
Global leader in branded housewares products with revenues of over $600M
Sr. Director, Finance & Corporate Strategic Development
Reporting to the World Kitchen CFO, directed all corporate M&A
initiatives, targeting revenue growth of $300M by 2013 via acquisitions.
Evaluated non-strategic businesses for possible disposition. Led the
formation of global strategic partnerships and joint ventures. Charged
with designing a plan to prepare the business for a possible IPO or other
liquidity event.
Sr. Director/Director of Finance - North America
Led all financial responsibilities for the company's largest business
unit, revenue $338M. Areas of responsibility included P&L and balance
sheet management, strategic planning, budgeting, forecasting. Provided
Business Unit leadership on new product initiatives and capital
appropriations. Directed a number of operational improvement initiatives,
including profit and cash flow improvement programs, SKU rationalization,
excess & obsolete inventory reduction, financial analysis and reporting
enhancements, and business unit consolidation. Served on the Management
Disclosure Committee to ensure compliance with US GAAP and Sarbanes-Oxley
financial reporting requirements. Reported to the President of North
America, and dotted-line into the World Kitchen CFO. Direct reports
included a Director of Brand Finance, Director of Sales Finance, and a
Manager of Planning & Reporting. Indirect reports consisted of 5 Brand
Finance Managers and 5 Financial Analysts.
KRAFT FOODS INC., Northfield, Illinois 2001-2007
World's 2nd largest food & beverage company with annual revenues of over
$34B
Sr. Finance Manager - Sandwich & Recipe Cheese
Led all financial responsibilities for Kraft's Sandwich Cheese & Recipe
Cheese businesses, revenue $1.3B. Provided category guidance for all
financial planning and forecasting activities, including deployment of
$350M in trade funds and $50M in advertising and consumer promotion
expenses. Maintained accountability/ownership for all financial results,
including leadership on risk mitigation efforts. Provided strategic
leadership in the development and commercialization of category growth
initiatives including new platforms (e.g. premium, flavors), product line
adjacencies (e.g. frozen sandwiches), and packaging innovation (e.g.
rigid, reusable). Supported the Category Marketing V.P. and Sector
Finance V.P. Managed a staff of 2 Category Finance Managers.
Sr. Finance Manager - Sales Planning & Reporting
Led all revenue planning and reporting responsibilities for Kraft's North
American sales organization, revenue $25B. Directed the development of
Kraft's next generation sales history reporting tool, which provided a
more comprehensive database and improved functionality. Designed and
implemented a One Kraft Revenue Planning process to establish common
planning processes and tools across the Kraft and Nabisco sales
organizations. Reported to the Senior Director of Sales Finance & Revenue
Planning. Managed a staff of 2 Finance Managers and 4 Financial Analysts.
Business Analysis Manager - Corporate Business Analysis
Supported Kraft North America's senior executives through business
postings, analytical insights, and preparation for senior leadership and
board presentations, external financial communiqu s and conference calls,
and annual shareholder meetings. Participated in Kraft's Leadership
Training Program for high-potential finance professionals. Reported to
the Senior Director of Financial and Business Analysis.
COOPER LIGHTING DIVISION, Elk Grove Village, Illinois 1992-2001
North America's 2nd largest lighting fixture manufacturer with revenues
over $1.3B
Director/Manager, Business Planning
Led the company-wide strategic planning process and worked closely with
senior management to successfully drive corporate initiatives, including
mergers, acquisitions, and cost improvement programs. Served on executive
steering committee for the development and implementation of a web-based
order technology solution. Reported directly to the CFO/VP of Finance.
Sr. Financial Analyst / Financial Analyst
Developed strategic plans, operating budgets and quarterly forecasts.
Prepared monthly business reviews. Assessed capital projects totaling $30-
$35M. Designed an Agent Contribution reporting system to assess
profitability of the company's independent agents.
NORTH AMERICAN VAN LINES, INC, Fort Wayne, Indiana 1990-1992
Leading North American transportation and relocation service provider
Financial Analyst
UNION FEDERAL SAVINGS BANK, Indianapolis, Indiana 1988-1990
4th largest bank in Indiana with assets of over $3B
Financial Analyst
EDUCATION
LAKE FOREST GRADUATE SCHOOL OF MANAGEMENT, Lake Forest, Illinois 1997
Executive MBA Program, Master of Business Administration Graduated with
Honors
THE UNIVERSITY OF CHICAGO, Chicago, Illinois 1988
Bachelor of Arts in Economics
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