Ivan r. mendez
***** ********* **, ******, ** ***26
***********@*****.***
objective
Seeking Director Level Management position in order to utilize my proven leadership,
marketing, training, sales management, and employee development skills in order to
enhance a company's revenue through exceeding goals.
Professional Experience
December 2010–Current Lincoln College of Technology lincolntech.com
Regional Manager of High School Admissions
Statewide
territory management: Manage a total of 10 High school admissions representatives and 2
high school public relations representatives in Dallas, East Texas, West Texas, Houston, and
Corpus Christie.
Training staff:
Responsible for training new highschool representatives upon hire for one week according to
Lincoln training guidelines. Developed training system for Regional training.
Relationship
builder in new markets: Have built new relationships with high school counselors and
teachers in the Houston area. Houston is a new territory with 3 representatives working the
area high schools.
Start Projections:
Responsible for individual accountability meetings with 12 representatives to project starts to
senior leadership.
Traveling Coach:
Responsible for traveling 3 to 4 days a week to coach high school admissions representatives
as needed throughout Texas territories.
Working
Remotely to Achieve Results: Lead Monday conference calls with entire team and
individual Monday calls to set run rates and discuss targets. Conduct mid-week calls with
representatives to track progress on benchmarks set and adjust run rate accordingly. Work
out of a home office in suburban Dallas on Mondays and physically report to the Lincoln
campus in Grand Prairie every Friday. I travel typically Tuesday through Thursday to specific
territories in need of coaching and supervision.
Compliance
Adherence: Train and test high school admissions representatives on compliance rules and
new regulations in place July 1st, 2011 for the proprietary education sector.
Marketing
Leader: Created new dynamic campus tour videos to allow outside representatives to
showcase the campus on DVD while working in outer proximity territories. Kept all branding
consistent while creating fresh sales and marketing tool.
December 2009–December 2010 SAE Institutewww.sae-usa.com Hollywood, CA
School Director
P&L
Management: Managed daily P&L operations of the entire school and all departments.
Strategic
Partnership Builder: Finished final details on an SAE curriculum joint venture with Beats by
Dre, and Interscope records. The “Beat Lab” curriculum is a project I came up with along with
LA’s most prolific music producers as teachers in this SAE short course I launched.
Top LevelForecasting: Established a start budget for fiscal year 2010. Accurately
projected expected start and enrollment volume directly to VP of operations.
Start Maker: SAE LA beat year over year start numbers from 2009 to 2010 under
my leadership through the September 2010 start.
High School Admissions: Designed a HS admissions program to be launched in
fiscal year 2011.
In the Trenches: Taking on tours with prospective students and jumping on the
phone with my admissions representatives is common practice for me for training
purposes and to lead by example.
High School Youth Organization Bridge Builder: Established a very strong
relationship with Hollywood Pals. The Hollywood Police department and influential
members of the LA business community that support Hollywood Pals. Hollywood Pals
now brings High school students from at risk areas to tour SAE on field trips as a
potential post high school option for vocational training.
Marketing Leader: Revamped the entire look and feel of the SAE marketing
campaign. Produced new TV commercials, and campus tour videos that revamped the
look yet kept the branding consistent. This campaign is being used nationwide by all
SAE locations.
August 2008– July 2009 ATI Enterpriseswww.atienterprises.edu Dallas, TX
Director of Admissions
Operationally Sound: Contributed significantly to the overall campus growth in every key
metric areaprimarily Revenue generation and P&L resulting in the Garland campus being one of
the most profitable schools in the company.
Winner: Won national coach of the quarter for 1st quarter for being number one location out of
18 nationwide locations based on starts over budget. Garland campus won regional team of the
quarter award quarter 1. Won team of the quarter for 2nd quarter for starts over budget.
Setting the Standard: Garland campus won team of the year for entire company for 2008.
Sustained Superior Performer: Sustained the title of number one location in the country out
of 18 campuses based on lead to start percentage with cumulative lead to start percentage of
27% for January 2009-June 2009 timeframe.
Sept 2004–Aug 2008 Universal Technical Institutewww.uti.edu Sacramento, CA
Regional Director of Admissions
Proven Leader: Was among top 5 admissions reps in the country as admissions representative
at Houston, TX campus from September 2004 trough August 2006.
Start-Up Experience: Took over the Sacramento campus as Director of Admissions in 2006 in
a new market strategically opened to compete with and gain market share from competitor
Wyoming Tech who was already operating in the market. Identified, hired, developed and trained
admissions representative staff and admissions support personnel such as admissions manager,
and tour coordinator.
Promoted To: Regional Director of Admissions in October 2007. This position entailed
quarterbacking a new model in which I managed both High school admissions field reps and
campus based reps.
Regional Leader of High School Admissions & Campus Admissions Operations: In my
role as Regional Director of Admissions I successfully managed Campus and High school reps
working the territories of Northern CA, Nevada, Oregon, and Washington State, and Local
Sacramento.
Revenue Generating Machine: UTI Sacramento was the number one team in the country out
of 14 campuses nationwide based on starts & enrollments over budget under my leadership
through August 2008.
Marketing Visionary: Conceived with UTI corporate marketing concept of filming employed
graduates in Northern California to film “Success Stories” commercials for a local market
domination advertising campaign. Managed the logistics of scheduling shoots with car
dealerships, and graduates and coordinated the schedule with a third part ad agency producing
the commercials. Dealerships used as locations for commercial shoots that employed UTI
graduates included Niello BMW of Sacramento CA, and Holt Caterpillar in San Leandro CA. Some
of this locally shot material became part of the National marketing campaign for UTI still being
used in ads and the UTI website.
Marketing geared at Buying Committee: Created local Advertising campaign in which we
filmed High School Counselors, Parents of students, Education Instructors, and all other
department heads such as Financial Aid Director discussing UTI and their experiences with UTI.
This concept was adopted for the national campaign and some of these videos are still on the
UTI website.
Growth and Retention:Expanded sales team from 4 to 15 representatives and added
recruitment territory responsibilities to my umbrella that where converting leads under
expectations. The new territories flourished under my management allowing me to add the head
count to a peak of 15 Inside Campus Reps by August 2008. Grew student population from 400+
students upon my arrival in 2006 to over 1,400 students by August 2008. Retention was over
80% under my leadership which included admissions in on campus retention efforts.
High Energy: Frequently rolled up sleeves and lead by example to achieve extraordinary start
and enrollment results.
Event Planning & Management:Managed Business Development Manager and strategically
organized a year events calendar for BDM to attend with UTI Truck and Event Trailer Display to
develop leads. Successfully managed The Q-Challenge event held in Sacramento in 2007. The
event was sponsored by Hot Rod Magazine, and Ford motor company. I was responsible for
coordinating local radio and TV advertising leading up to the event to aid in lead generation at
the two day event held at the campus and at Sacramento Raceway. Routinely hosted quarterly
Open houses and coordinated local ad campaigns to build traffic for the open houses.
Public Speaking:Gave speeches at graduations, orientations, and open house events in front
of crowds that ranged from hundreds to over 1,000 in attendance depending on the nature of
the event.
EDUCATION
1996–1998 Kingwood College Kingwood, TX
Phone 214-***-**** / email: ***********@*****.***